TSXV: ESBL
VANCOUVER, BC, March 10, 2026 /PRNewswire/ - Eshbal Functional Food Inc. (TSXV: ESBL) ("Eshbal" or the "Company") is pleased to announce the appointment of Natalie Ben-Zur as Vice President, Online & Business Operations (North America), effective March 5, 2026.
Eshbal is moving quickly to expand its commercial and consumer footprint for its gluten-free and health-oriented food brands based on its recent entry into the North American market. To expedite growth, the Company has strengthened its leadership team to support sales activity across retail, foodservice and online channels.
In her role, Natalie will work closely with COO Avi Marcus to build and scale Eshbal's ecommerce and operational infrastructure, and position the Company for an aggressive online launch across its brands, including Barilli, Dare to be different and Gluten Free Nation. Specifically, she will manage and develop the ecommerce
platforms and all DTC channels.
Natalie Ben-Zur is an experienced operations and ecommerce executive with a track record of scaling high-growth companies and leading digital transformation initiatives across retail and consumer brands. She previously held senior leadership roles including at Beyond The Rack, where she managed multimillion-dollar partnerships, global teams and large-scale operational systems. Natalie studied business at McGill University and holds a Master of Science from Concordia University.
COO, Avi Marcus, commented:
"As our activities in North America continue to expand, bringing in experienced local leadership becomes increasingly important. Natalie combines deep ecommerce expertise with a practical 'get things done' approach. Having someone with her experience on the ground strengthens our ability to scale sales channels and support the continued growth of our brands in the region."
Natalie Ben-Zur added:
"I'm excited to join Eshbal at this stage of its growth. The Company has built a strong foundation and a unique portfolio of brands, and I look forward to working with Avi and the team as we continue expanding our presence across North America."
About Eshbal Functional Food Inc.
Eshbal Functional Food Inc. (TSXV: ESBL) is a publicly traded food-tech company focused on building a scalable platform of gluten-free and health-oriented food brands across retail, foodservice, and online channels in North America.
Since listing on the TSX Venture Exchange in 2025, the Company has been executing a disciplined brand-focused roll-up strategy targeting established and emerging better-for-you brands with existing market presence and growth potential. Eshbal's model centers on acquiring controlling interests in complementary brands and integrating them into a centralized operating platform designed to enhance distribution reach, improve operational efficiency, and support margin expansion.
Key execution milestones include securing U.S. brokerage representation to expand retail distribution, launching localized North American production in partnership with Queen Street Bakery, completing the acquisition of Gluten Free Nation, and acquiring a majority interest in Dare to Be Different Foods. These transactions expand Eshbal's brand portfolio and provide immediate incremental revenue while strengthening its distribution and production footprint. (Eshbal maintains active digital engagement and investor communications through its corporate website and official social media channels:
Website: https://eshbalfoods.com
LinkedIn: https://www.linkedin.com/company/eshbal-functional-foods/
Facebook: https://www.facebook.com/EshbalFunctionalFoodNorthAmerica/
To learn more, visit:
Website: https://eshbalfoods.com
LinkedIn: https://www.linkedin.com/company/eshbal-functional-foods/
Facebook: https://www.facebook.com/EshbalFunctionalFoodNorthAmerica/
Instagram: https://www.instagram.com/eshbal.food/
Disclaimers:
Neither the TSX Venture Exchange Inc., nor its Regulation Servicer provider accepts responsibility for the adequacy or accuracy of this release.
This press release contains "forward-looking statements" within the meaning of the securities laws. Words such as "expects" "anticipates", "intends", "plans", "believes", "seeks," "estimates" and similar expressions or variations of such words are intended to identify forward-looking statements. Forward-looking statements are not historical facts, and are based upon management's current expectations, beliefs and projections, many of which, by their nature, are inherently uncertain. Such expectations, beliefs and projections are expressed in good faith. However, there can be no assurance that management's expectations, beliefs and projections will be achieved, and actual results may differ materially from what is expressed in or indicated by the forward-looking statements. Forward- looking statements are subject to risks and uncertainties that could cause actual performance or results to differ materially from those expressed in the forward-looking statements. For a more detailed description of the risks and uncertainties affecting the Company, reference is made to the Company's reports filed from time to time at sedarplus.ca. Forward-looking statements speak only as of the date the statements are made. The Company assumes no obligation to update forward- looking statements to reflect actual results, subsequent events or circumstances, changes in assumptions or changes in other factors affecting forward-looking information except to the extent required by applicable securities laws. If the Company does update one or more forward-looking statements, no inference should be drawn that the Company will make additional updates with respect thereto or with respect to other forward-looking statements. References and links to websites have been provided as a convenience, and the information contained on such websites is not incorporated by reference into this press release. The Company is not responsible for the contents of third-party websites.
This press release does not constitute an offer to sell or a solicitation of an offer to sell any of the securities described herein in the United States or elsewhere. These securities have not been, and will not be, registered in the United States Securities Act of 1933, as amended, or any state securities laws, and may not be offered or sold in the United States or to U.S. persons unless registered or exempt therefrom.
SOURCE Eshbal Functional Foods Inc
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