Everfi Unveils Bold New Brand, Charting a Future of Financial Education and Opportunity for America's Families

Company deepens its investment in financial education to help banks and credit unions build trust, expand access to opportunity, and achieve measurable growth

WASHINGTON, Sept. 30, 2025 /PRNewswire/ -- Everfi, the trusted leader in connecting businesses and communities through personal finance and essential life-skills education, today announced the launch of its bold new brand identity. The refreshed brand reflects Everfi's next chapter: accelerating access to financial education for learners of all ages while strengthening the role of banks and businesses as trusted partners in their communities.

"For nearly two decades, Everfi has built the infrastructure that connects financial institutions to schools and communities in unprecedented ways," said Everfi CEO Ray Martinez. "Our brand evolution represents a renewed commitment to helping every student, family, and adult unlock pathways to long-term financial stability and success. When we invest in financial education, we don't just help individuals—we strengthen society as a whole."

Expanding Financial Education in K-12 Schools

Everfi's new brand launch comes at a pivotal time: the number of states requiring a standalone personal finance course for high school graduation has grown more than 163% from 11 states in 2021 to 29 states in 2025. This surge reflects a growing national consensus that financial literacy is essential for young people, especially as they face rising costs of living, student debt, and complex financial decisions earlier in life. Yet many of these mandates remain unfunded or underfunded.

Everfi's proven programs fill that gap, equipping millions of students with the skills they need to navigate real-world financial challenges every year. Recent highlights include:

• The three-year longitudinal study from the MassMutual Foundation that demonstrates the lasting impact of Everfi's K–12 financial education programs.
• The nation's largest public school district selected Everfi as one of two vetted high school financial education resources based on findings from a multi-stakeholder review of financial education curricula.
• Initiatives like California's CalKIDS program are expanding access to 529 college savings accounts and long-term financial planning through Everfi's financial education courses.

Evolving Achieve: Meeting Adults Where They Are

Beyond K–12 education, Everfi is transforming adult financial education with Achieve™, its flagship platform designed to strengthen relationships across retail, commercial, and community channels. Achieve has evolved from a financial wellness tool into a powerful marketing and engagement engine—delivering financial education that drives smarter customer decisions, deeper product adoption, and measurable business outcomes for institutions.

Financial institutions are increasingly using Achieve to create custom learning moments, incentives, and wraparound marketing campaigns that deepen engagement. By embedding timely product offers—such as high-yield savings accounts, loan solutions, or retirement planning—directly into financial education, institutions are delivering value at the exact moment customers are ready to act.

Building on five years of insights and feedback from its vast customer network, Everfi has reimagined the Achieve user experience to help financial institutions deliver even more value to their customers with personalized, relevant content built around specific learner goals such as building an emergency fund, managing debt, and preparing for retirement. The result is not just knowledge, but behavioral change that benefits both the learner and the business.

"Our new brand identity is a bold reflection of our purpose: to forge deeper connections between businesses and communities, and to shape a future where education becomes the universal bridge—linking every learner to boundless opportunity and every enterprise to lasting impact," said Jenny Hoffman, Chief Marketing Officer, Everfi. "The new brand signals a forward-looking ethos: one that embraces innovation, celebrates measurable impact, and opens doors to opportunity that previously may have been out of reach."

Engaging Communities and Strategic Partners

The new brand underscores the power of partnerships in scaling financial education. By working with schools, employers, and community organizations, Everfi ensures that students, parents, and adults alike can access life-changing financial knowledge. From K–12 students to adult learners, Everfi is building a future where financial access is not reserved for the few, but available to all.

Discover innovative programs your financial institution can support to empower communities and strengthen financial futures at everfi.com.

About Everfi
Since 2008, Everfi has connected businesses to communities by providing essential education that builds trust and drives measurable impact. Using digital and offline resources, the company delivers personal finance and life skills education to millions of learners annually in both K-12 schools and broader communities. Today, hundreds of organizations, including financial institutions, professional sports leagues, and healthcare systems, rely on Everfi to deliver measurable outcomes that benefit learners and drive business impact. To learn more about Everfi, please visit everfi.com or follow us on Facebook, Instagram, LinkedIn, or X/Twitter @Everfi.

SOURCE Everfi