Every.Body.Counts: Swimsuits For All x KingSize Partner to Launch Summer Campaign Starring Supermodel and Entrepreneur Ashley Graham and Sherri Shepherd
Powerful new swimwear campaign allows women to pave the way for men's body positivity movement
Apr 30, 2019, 09:02 ET
NEW YORK, April 30, 2019 /PRNewswire/ -- Leading size-inclusive swimwear brand Swimsuits For All and men's big & tall brand KingSize have joined forces to collaborate on their first-ever swimwear campaign. This summer, women pave the way for men in the body positivity movement. Supermodel and entrepreneur Ashley Graham, actress/comedian Sherri Shepherd, Sports Illustrated model Tara Lynn, and first plus-size model, Emme, star in this campaign. These leading ladies are continuously vocal about their relationships to their bodies and how society's narrow beauty standards have affected their self-worth. Now it's time for men to speak up. Insecurities are not gender specific, and neither is body positivity.
Zach Miko, the first plus-size male model, and male body-positive influencers Kelvin Davis, Bruce Sturgell (Chubstr), and Najee Fox, follow in the footsteps of these empowering women to celebrate their bodies and encourage men everywhere to join the movement.
"As the body positive movement becomes more inclusive, and we continue to inspire women to love and embrace the skin that we're in, it is important that we invite everyone to join the conversation," said Ashley Graham. "We know that women's bodies are historically more judged and scrutinized, but we also recognize that men are subject to those pressures as well. This partnership shows our continued commitment to represent and celebrate different body types and sizes, supporting the confidence journey for everyone. Guys, we see you, too!"
The campaign features swimsuits from both the Swimsuits For All and KingSize Summer 2019 collections. The KingSize collection is available in men's sizes ranging from BIG XL-9XL and TALL L-6XL, featuring pastel colors and Hawaiian floral prints. The Swimsuits For All Summer collection is available in women's sizes ranging from 4-40, featuring exotic prints and Nordic designs. Prices starting at $25, the Swimsuits For All collection is available for purchase online at www.swimsuitsforall.com and the KingSize Summer 2019 collection is available for purchase online at www.kingsize.com.
About Swimsuits For All
Swimsuits For All believes that summer is more than a season; it's a feeling. Embodying a 74-degree state of mind all year long, they provide beautiful swimsuits in sizes 4 – 40 for every swim adventure. As the online swimwear leader since 2005, Swimsuits For All is known for swimsuits with superior construction, expert fit and innovative designs. Additionally, they carry a line of chlorine resistant swimsuits and workout wear that retains its shape and fabric quality for extra pool time. Through perfect-fitting swimwear catered to everybody, Swimsuits For All inspires women of all ages, shapes and sizes to be confident and carefree in the swim they're in. For more information, visit swimsuitsforall.com or Instagram.
ABOUT KINGSIZE
KingSize, a business of FULLBEAUTY Brands, caters to the big and tall guy with a wide selection of clothing and accessories for every aspect of his life. We believe that a man doesn't have to be trendy to always be in style. We believe expensive isn't the same as good. We believe that you should take comfort everywhere, no matter what you're doing or where you're going. Founded over 60 years ago, KingSize provides a no-hassle shopping experience. You can always count on great quality, value and service. Trust the professionals. Trust The Big & Tall Experts®.
Media Contact:
Grace Otto
TURNER PR
[email protected]
SOURCE Swimsuits For All
