NEW YORK, Aug. 2, 2018 /PRNewswire/ -- Iconic Los Angeles fashion house, Juicy Couture, along with leading global beauty company Revlon, launches the campaign for the new fragrance, Oui Juicy Couture, featuring Brand Ambassadors Devon Windsor, India Graham, Gizele Oliveira, and Luping Wang.
Shot by famed photographer, director, and illustrator Quentin Jones, the edgy pop-art-esque campaign is refreshingly modern and expressive, bringing to life the #PowerofOui through wild textures, bright colors, and larger-than-life Oui Juicy Couture maxims. Featuring the members of the Oui Juicy Couture squad – Devon, India, Gizele, and Luping, each ad and video displays their distinctive versions of the playful, take-no-prisoners Oui Juicy Couture attitude.
Designed to be equal parts playful and provocative, Oui Juicy Couture is a show-stopping, wear-everywhere fragrance packed with innovative ingredients. The scent pops with the tart juiciness of Waterlemon Accord and Acai Tea Accord. The two notes balanced with the infusion of fresh Pear create an addictive opening like no other. Wild Tuberose, Jasmine Buds Absolute and Dewy Honeysuckle create a floral bouquet that radiates playful femininity. Amber Resins and Captive Musks anchor the unique Techno Woods Accord for an edgy finish that lifts the entire composition.
The Oui Juicy Couture bottle makes a statement with its contemporary decanter-style shape and one-of-a-kind dual color glass. While the soft pink and fiery red-orange combination is unapologetically feminine, the oversized gold chain and logo pendant draped around the neck give the design a playfully provocative feel. Finished with a modern crystal topper, the bottle is as elegant and edgy as the Oui Juicy Couture Girl herself.
Experience The Power of Oui.
View the campaign video now on @juicycouture's Instagram page.
ABOUT JUICY COUTURE
Juicy Couture is a glamorous, irreverent and fun lifestyle brand for the decidedly fashionable, bringing LA style and attitude to girls all over the world. Embracing its Los Angeles heritage, Juicy discovers the couture in the every day, and delivers an element of surprise in all of its designs. The global phenomenon is identified as a casual luxury brand, offering apparel in the categories of women, girls and baby, handbags, shoes, intimates, swimwear, fragrance, accessories and jewelry.
Juicy Couture Black Label is available in more than 254 Juicy Couture stores and select department stores in approximately 94 countries throughout North America, Europe, Asia, Latin America, Africa and the Middle East. Launched in the Spring of 2017, Juicy Couture's sister brand, Juicy by Juicy Couture, embraces the fun and inherently cool and energetic spirit that has created a Juicy Couture empire for the past 22 years. The brand extension provides an extensive offering of apparel, handbags and footwear products inspired by the ease and carefree attitude of LA beach culture. In 2006 the brand introduced its first fragrance, Juicy Couture, expanding the global footprint to more than 25,000 points of sale. For updates and more information, please visit JuicyCouture.com. Follow @JuicyCouture on Facebook, Twitter, Tumblr, Pinterest, and Instagram.
©2018 EA Fragrances Co.
Juicy Couture and Oui Juicy Couture are trademarks owned by ABG Juicy Couture, LLC and are used under license.