AMSTERDAM, April 3, 2013 /PRNewswire/ -- FreshCotton, the online mens' clothing store, launches a limited edition Stussy Amsterdam tee in a way that gets your taste buds – and imagination - going. With their Baked cookbook Stussy is challenging the boundaries of gastronomy by nudging the liberal Amsterdam coffeeshop culture towards something more high-end and discerning.
Working with ad agency Arnold Amsterdam, responsible for the viral success of Stussy Amsterdam Strip For Likes social media campaign, FreshCotton decided to avoid the usual Spring Collection Lookbook and instead created a Cookbook – with a twist.
"This project represents what we like about Amsterdam – fashion, good food and having fun," says Colin Lamberton, Creative Director on the project. "The cookbook is very relevant for today's mash-up culture. Cooking shows are really popular so we wanted to create an alternative take on cooking – one that feels more raw and experimental in premise, but looks and tastes beautiful and sophisticated."
"It's haute cuisine, Amsterdam style: using every street-legal drug you can imagine. From well-known marijuana to more esoteric buzzes," explains Rickard Engstrom, who (with his creative partner Joris Kang'eri) was responsible for the idea. "Chef Misha will show you how to make truly mind-blowing, beautiful food," says Jesse Smit, CEO of FreshCotton. "And in return for a Tweet you can download a recipe book for your tablet or to print."
The project showcases a selection of Amsterdam talent working together– the films were directed by Doug Hancock through Darlings Amsterdam; the digital execution was done by highly-regarded interactive studio Cartelle; and the music was provided by Full Crate, a producer who fuses hip-hop and soul with a futuristic sound design. Neil Henry, of Arnold Amsterdam produced the campaign.
The main protagonist in the cookbook is heavily-tattooed Chef Misha Sukyas, who brings a history of haute cuisine and an interest in experimental techniques. Misha blends perfectly with FreshCotton styling in the seasonal Lookbook – which shows a really exciting mix of high-fashion combined with traditional street culture.
Baked by FreshCotton | Clash of the Titans & Voilage
In this video chef Misha makes a Savoury Cappuccino of Bali Kratom, Hashish & Baby Woodrose with Foie Gras Marijuana Lollipops coated in Magic Truffles.
Baked by FreshCotton | 322 EL Camino
In this video chef Misha makes veal in a Salvia Divinorum Crut with Magic Truffles and Marijuana.
These cooking videos are part of the 'Baked by FreshCotton' project. To see all the extreme cooking video's check: http://baked.freshcotton.com
FreshCotton is a men's online lifestyle store, widely known for its styling, presentation and superb mix of affordable and higher priced exclusive men's fashion. They represent a lifestyle and bring men new, young brands and trending pieces. People trust FreshCotton for their taste, service and the way they showcase clothing in or out of the studio.
About Arnold Amsterdam
Arnold Amsterdam is a creative communications agency which combines the rigour of brand communication planning and connects it to powerful, simple and creative ideas designed for the digital age. Arnold Amsterdam believes that Great work works. The agency's clients include Volvo, Dell, Ocean Spray, Lee, Stussy and Unilever. Arnold Amsterdam is a part of Arnold Worldwide with offices in Boston, New York, Washington DC, Toronto, London, Prague, Milan, Madrid, Moscow, Lisbon, Sydney, Sao Paulo and Shanghai. www.arnoldamsterdam.com
Digital execution by Cartelle
Cartelle is an interactive studio based in Amsterdam. Founded in 2009, Cartelle specializes in concepting, art direction, design, motion, and technical realization. www.cartelle.nl
For more information please contact:
Marta Tomczak, FinchFactor
+31 6 242 75565
SOURCE Arnold Worldwide