FANAPLY EXPANDS TO MAJOR U.S. FESTIVALS WITH AMERICANAFEST AND RIOT FEST PARTNERSHIPS

Music Festival Technology Platform Continues Growth Following Successful Canadian Debut at Tall Pines Music & Arts Festival

NEW YORK, Sept. 8, 2025 /PRNewswire/ -- Fanaply, the gamification platform for festivals that transforms attendee actions into meaningful rewards and increased engagement, today announced partnerships with two upcoming major U.S. festivals, AMERICANAFEST (Sept. 9-13) and Riot Fest (Sept. 19-20). These partnerships build on the company's successful Canadian debut at the Tall Pines Music & Arts Festival in July, collectively marking a significant moment in its growth.

Fanaply continues to increase its presence across live music as it addresses critical challenges facing festival organizers, including rising operational costs, sponsor activation needs, and attendee engagement. Fanaply's customizable and interactive technology integrates seamlessly with existing festival infrastructure and mobile applications, requiring minimal additional resources while delivering measurable results for stakeholders.

"Our recent success at Tall Pines Music & Arts Festival further validated our approach to festival customization: Making fandom more rewarding by engaging attendees while solving real problems for organizers," said Mike Rosenthal, Co-Founder of Fanaply. "We're really excited about this opportunity to share the Fanaply experience next at AMERICANAFEST and Riot Fest where tens of thousands of attendees will experience what we have to offer."

"Having worked in the music industry for decades, I am intimately familiar with the fact that all festivals and their audiences are distinct from each other. I am proud of Fanaply adding value to festivals of all kinds – including AMERICANAFEST and Riot Fest – through our gamified rewards technology," said Ed Vetri, Co-Founder of Fanaply. "These new partnerships allow us to scale our impact across diverse festival communities."

Fanaply's integration with Riot Fest will feature the platform's full suite of offerings, including customized challenges, badge systems, and rewards programs designed specifically for the festival's punk rock community. The partnership with AMERICANAFEST will showcase Fanaply's capabilities through a vendor presence and targeted activations that align with the festival's focus on Americana music and culture.

This month's expansion demonstrates Fanaply's momentum in reshaping how fans experience live music by creating meaningful connections between attendees and festivals through interactive loyalty and rewards programs. Most recently, Fanaply debuted its engaging new platform in Canada at the Tall Pines Music & Arts Festival, where 67% of participating users completed multiple challenges to earn at least one badge, showcasing Fanaply's ability to drive powerful user engagement.

Since its founding, Fanaply has worked with festivals of all sizes and communities, including Coachella and Rolling Loud. The company's focus on rewarding fandom has positioned it as a leader in festival technology innovation.

About Fanaply
Fanaply is transforming the live music experience through loyalty, engagement, and gamification. With a fully customizable system that integrates into festivals' existing mobile apps and platforms, Fanaply encourages fans to engage more deeply with live music through bespoke challenges, badges, and rewards. Fanaply also generates first-party behavioral insights that help brands understand audience preferences, increase engagement, and unlock new revenue streams through targeted sale and sponsorship campaigns. Founded on the belief that deeper fan connection creates lasting value, Fanaply has operated at the biggest events in the world, including Coachella and Rolling Loud. For more information, visit: fanaply.com

SOURCE Fanaply