FEMALE-FOUNDED REVOLUTIONARY SHAPEWEAR BRAND, POPILUSH, ON PACE TO TIGHTEN THE COMPETITION IN 2025

Celebrating Milestones, Launching Innovative New Product Lines and Looking Ahead to Continued Success

NEW YORK, Feb. 13, 2025 /PRNewswire/ -- Popilush, the trailblazing award-winning shapewear fashion brand, is making waves with its innovative all-in-one garments that seamlessly combine style, comfort and functionality. The female-founded brand has experienced rapid growth, revolutionizing the shapewear market with groundbreaking designs that empower women. In 2024, Popilush grew to serve customers worldwide with a projected Gross Merchandise Value of $90 million in sales and is on pace for $150 million in sales in 2025.

This year will also bring the introduction of two innovative new Popilush product lines, specifically a game-changing Shapewear Pant Collection, Best Friend Basics and a Shaping Activewear line, brxl. The soon-to-be-released Shapewear Pants will redefine the category and set a new standard for functionality and style, while brxl combines sculpting technology with sleek, high-performance designs. Both product line extensions are designed with women's comfort and confidence at the forefront, meant to empower women to move confidently and comfortably throughout their day.

Since its inception in 2021, Popilush has grown to serve customers worldwide under the visionary leadership of founder Eve DeMartine, recently awarded the Stevie Women in Business for Best Female Entrepreneur within the Consumer Products category, and has sold nearly 1.5 million units of shapewear apparel, equivalent to approximately 4,000 units sold per day.

Popilush established itself as a game-changing innovative line introducing built-in shapewear within garments that double as external outfits—unlike other competitors that launched merely as shapewear. A major differentiator from traditional shapewear, Popilush's designs offer natural sculpting and unmatched versatility, catering to women who want stylish, functional, and body-positive clothing overall.

"Through my own personal journey as a mother of twins and an entrepreneurial trailblazer, I realized I needed a way to fall into fashion that not only fit my busy life but also celebrated a woman's natural beauty," says Eve DeMartine, Founder of Popilush. "Popilush was born from my desire to create clothing that empowers women from the inside out—clothes that offer both comfort and confidence, without compromise. I've walked that journey myself, and that's why I'm so passionate about designing solutions that truly make a difference."

Eve and the Popilush team are looking ahead to 2025 and beyond with a continued commitment to innovation and inclusivity. The brand plans to expand its product line, with a focus on luxurious yet accessible designs that continue to simplify wardrobe decisions for modern women. Eve's customer-first philosophy drives this growth, as the team listens closely to feedback and works directly with influencers and loyal customers to refine its offerings.

All Popilush clothing - from chic bodysuits and dresses to jumpsuits and lounge sets - are thoughtfully designed to combine luxurious fashion with discreet, built-in shaping technology. With an unwavering dedication to empowering women, Popilush is poised to continue its meteoric rise as a leader in the shapewear industry in 2025.

To learn more about Popilush, please visit: https://www.popilush.com/

ABOUT Popilush
As an innovative, multifunctional shapewear brand, Popilush is a convenient all-in-one styling option that is accessible for everyday wear, offering comfort and convenience by streamlining the wardrobe decision process for strong, stylish women on the go. Popilush intersects functionality with fashion through the inconspicuous shapewear attached to a variety of garments that are high-quality, affordable and beautiful. These contemporary designs empower women with confidence and promote body positivity by providing a diverse line of shapewear that enhances women's beauty, no matter the shape or size, to support and sculpt on the outside, while celebrating who they are on the inside. To learn more, please visit https://www.popilush.com/.

SOURCE Popilush