Filippo Berio Enhances Shopping Experience with a New Premium Look, Highlights Compelling Qualities of Legacy Brand

158-year-old heritage brand refines visual identity, preserves iconic elements reflecting global leadership in premium olive oil

LYNDHURST, N.J., Oct. 9, 2025 /PRNewswire/ -- Filippo Berio, the internationally renowned olive oil brand with 158 years of heritage, has launched a comprehensive redesign across its entire line of legacy olive oils with a new premium look. The enhanced visual identity represents a natural evolution in the brand's packaging, with a design that boosts visibility, impact and the overall shopping experience in stores and on digital shelves. The new premium look, which preserves traditional elements that have long identified Filippo Berio as a trusted name in kitchens worldwide, is expected to solidify the brand's multigenerational appeal and support continued sales growth.

"This latest evolution of Filippo Berio's brand identity emphasizes the distinguishing qualities that consumers prize while preserving the heritage and trust achieved over nearly 160 years," said Marco De Feo, VP of marketing at Filippo Berio USA Ltd. "At Filippo Berio, the difference has always been our commitment to quality, which spurs innovation for the benefit of our valued consumers, retail partners and stakeholders. Their input drives thoughtful and intentional choices in everything we do, including every element of our redesign. The result achieves our goals of enhancing the visual impact of Filippo Berio olive oils in stores and online, while educating shoppers and reinforcing that the quality promise that spans generations remains firmly in place." 

The new premium look applies to Filippo Berio's full line of seven legacy olive oils — Extra Virgin Olive Oil, Robusto, Delicato, Organic, 100% Italian, Olive Oil and Extra Light Tasting Olive Oil. Expertly crafted to provide a versatile array of flavor experiences, Filippo Berio's product line offers an olive oil to accommodate virtually any taste preference, cooking method or cuisine. The redesign now makes it easier than ever for shoppers to select the best oil for their purpose.

Fillipo Berio's new premium look includes:

• Bolder styling and structure of the brand name imprint, enhancing visual impact and brand recognition
• An embossed olive and leaf pattern in gold, accentuating the elevated nature of the olive oil and tying the product line together
• Contemporary touches to the eponymous founder's portrait and refined gold detailing
• An updated color palette, conveying the nuances of each oil's unique flavor profile, such as a rich red presenting Robusto, a pale blue denoting Delicato, and a deep green in the brand's new signature color, among others
• Succinct and clear messaging or claims, giving shoppers a quick take on taste and usage

Since its founding in 1867, Filippo Berio has been a leading producer of premium olive oil and has become the go-to choice for home cooks and professional chefs across international markets. As times have changed, the brand has leaned in to opportunities to innovate and evolve, from adopting more sustainable packaging, such as pouring its olive oils into 100% recyclable PET bottles made from 50% recycled plastic, to enhancing its labeling to appeal to consumers wherever and however they shop. What hasn't changed, however, is the commitment to quality that Filippo Berio instituted himself at the company's inception.

Filippo Berio's redesign will begin rolling out across the U.S. this fall. For a behind-the-scenes view of the brand's new premium look, visit https://youtu.be/Atn5zWexQw8 to experience the visual enhancements. 

About Filippo Berio
The Filippo Berio brand has been committed to creating high-quality olive oil for 158 years. Founder Filippo Berio set forth exceptional standards of olive oil production that are still rigorously followed today, with each bottle sold bearing his signature as a seal of the finest olive oil and the brand's promise of quality. From distinctive olive oils to a selection of specialty pestos, pasta sauces, wine vinegars, and balsamic vinegars and glazes, Filippo Berio's portfolio combines the finest ingredients with high production standards. The Italian brand, trusted worldwide, promotes healthy lifestyle and food choices through its commitment to innovation, sustainability and responsible sourcing, delivering great-tasting, accessible products that elevate the at-home cooking and culinary experience. The brand is currently sold in more than 75 countries. In the United States, Filippo Berio is marketed by Filippo Berio USA, a wholly owned subsidiary of the Salov Group, based in Lucca, Italy. For additional information, please visit filippoberio.com.

Filippo Berio Media Contact: Hannah Castle, 510-590-0195, [email protected] 

SOURCE Filippo Berio