FINISH® INTRODUCES FINISH FREE & CLEAR, ITS LATEST DISHWASHER DETERGENT INNOVATION

Finish expands its trusted line of dishwasher detergents with Finish Free & Clear, a new formula free from dyes and fragrances that delivers an advanced clean at an unbeatable value*

• Valued at a 34% lower cost compared to the leading detergent free of fragrances and dyes and 16% less than the leading natural detergent brand*
• Offers 2x grease fighting power** and fights against 24-hour dried-on stains

NUTLEY, N.J., Sept. 2, 2026 /PRNewswire/ -- As consumers are increasingly looking for free-from options in their cleaning routines, including products without fragrances and dyes, Finish, part of the Reckitt family of consumer brands, is introducing Finish Free & Clear – a new formula that delivers an advanced clean with no compromises.

At a 34% lower cost compared to the leading free and clear brand and 16% less than the leading natural detergent brand,* new Finish Free & Clear delivers an advanced cleaning performance and a formula with no added scent, fragrances or dyes, offering shoppers a high-performing free and clear option at an unbeatable value.*

"Consumers are increasingly seeking options in their cleaning routines that are free from fragrances and dyes, but many still believe they need to choose between the formulation attributes they prefer and the advanced cleaning performance they expect," said Alexis Chatzialexiou, Vice President of Marketing for Finish at Reckitt. "Our latest formula delivers on that desire in the dish aisle without compromising on the advanced clean consumers expect from Finish."

The new formula fights against 24-hour dried-on stains, delivers a virtually spotless shine with 2x grease fighting power** and provides superior clean on burnt-on stains, such as greasy meat sauce^†. 

"We set out to develop a formula that delivers the advanced clean that other Finish detergents offer, while meeting the needs of those looking for a free and clear option," said Brianna Joseph, Research & Development Associate, Finish. "Through our formula development, we were able to create a product that tackles tough, dried-on and greasy messes on dishes while delivering the end product Finish is known for – all without added dyes or fragrances."

Product Details:

• 80% less plastic compared to Finish tubs
• 84 ct. pack MSRP $22.99
• Now available at Amazon and Target

For more information, visit https://www.finishdishwashing.com/ or follow on Instagram or TikTok @finishdishwashing.

* When comparing PPW for largest available off-promo size on AMZ – Finish 84ct - $0.27 v Cascade 62ct $0.47 v Blueland $0.37 - When comparing PPW for the largest available average unit price on TGT – Finish 84ct - $0.27 v Cascade 47ct $0.41 v Blueland 40ct $0.33
** Cleaning ingredients versus Finish Power 
^† Compared to Blueland. Blueland is a registered trademark of One Home Brands, Inc.

About Finish
As the world's largest automatic dishwashing brand, Finish believes everyone should embrace using a dishwasher. Together with our partners, Finish brings innovative cleaning solutions to dishwashing to provide families with the ultimate clean and shine, even in the toughest conditions. Finish's range of detergents, additives and dishwasher products, including Finish Quantum, Finish Ultimate Quantum, Finish Jet Dry Rinse Aid and Finish Dishwasher Cleaner, deliver an advanced clean and sparkling dishes.

About Reckitt
We make the products people trust to care for the ones they love. We are home to some of the world's best-loved consumer health and hygiene brands, including Dettol, Durex, Finish, Gaviscon, Harpic, Lysol, Mucinex, Nurofen, Strepsils, Vanish and Veet. Consumers are at the heart of everything we do. By creating innovative, science-backed solutions, we support people every day to live healthier lives.

Reckitt exists to protect, heal and nurture in the pursuit of a cleaner, healthier world. This commitment goes beyond the products we make. Through our actions, we expand access to healthcare, education and economic opportunities. We support the planet by reducing waste, conserving resources and driving sustainable innovation.

We believe good health starts at home. With every action we take, we strive to make our consumers' lives easier, cleaner and healthier, to strengthen communities and to create a more sustainable future.

Find out more or get in touch with us at www.reckitt.com/us.

Reckitt is the trading name of the Reckitt group of companies.

SOURCE Finish