FiRE+iCE Restaurants Join Fight Against Breast Cancer

All proceeds from top-selling dessert and specially designed T- shirts to be donated to the National Breast Cancer Foundation

Sep 29, 2011, 06:00 ET from FiRE + iCE

BOSTON, Sept. 29, 2011 /PRNewswire/ -- In honor of National Breast Cancer Awareness month, FiRE+iCE, an innovative bar and grill, announces today a new initiative to aid in the fight against breast cancer. The restaurant will donate all October proceeds of its delicious Strawberry Shortcake, the top selling dessert, to the National Breast Cancer Foundation. In addition, FiRE+iCE will sell its original Fun + Delicious Pink Ribbon T-shirts with all proceeds also to be donated to The National Breast Cancer Foundation.

"We felt the best way to help was to do what we do best - serve delicious food- to help raise awareness," said Jim Miller, Founder and President, FiRE+iCE Restaurants. "It's been really fun and rewarding to see how the whole company, from managers to servers, have all rallied behind this cause."

All FiRE+iCE employees will wear the Fun + Delicious Pink Ribbon & National Breast Cancer Foundation branded T-shirts in Boston and Providence locations for the month of October to further promote breast cancer awareness. The special shirts will also be available for guests to purchase as a way to contribute to the cause.

For more information about National Breast Cancer Awareness Month at FiRE+iCE, please visit, visit the Facebook page, or follow the restaurant on Twitter @FiREiCEboston.

About FiRE+iCE

FiRE+iCE was founded in 1997 in Cambridge, and has since expanded into Anaheim, CA, Boston, MA, Providence, RI, Lake Tahoe, CA, and Panama City, Panama.  At FiRE+iCE, guests indulge in an unforgettable dining experience. Each diner creates his or her own unique experience by choosing from a fresh salad bar and a variety of fresh meats, seafood and vegetables and then selecting one of several house made sauces to finish the dish. Standing around the 9-foot wide grill, guests are entertained by talented chefs while their meals are cooked in front of them. It is an engaging experience and casts off the boredom and sameness of casual dining and engages the imagination, the soul and most of all, the palate!