NASHVILLE, Tenn., April 21, 2016 /PRNewswire/ -- As the racing industry prepares for the 100th Running of the Indianapolis 500® on May 29, Firestone, a leading tire brand offered by Bridgestone Americas, Inc. (Bridgestone) and the official tire of the Verizon IndyCar® Series, is giving fans an opportunity to compete against racing legend Mario Andretti. The competition is part of a six-week online sweepstakes that will result in one grand prize winner receiving an all-expenses-paid trip for two people to "the Greatest Spectacle in Racing®" – the 100th Running of the Indy 500. The grand prize winner also will have an opportunity to meet Andretti, the first driver to win Indy car races in four different decades.
The Race Andretti sweepstakes, which launched on April 17, invites participants to outrace Andretti while performing everyday, household tasks. The first challenge is to see how quickly participants can peel an orange. A new challenge will be revealed each week through May 15. An additional bonus challenge will be launched on May 15, offering participants the chance to win a milk bottle autographed by Andretti and the winning driver of the 2016 Indy 500. The sweepstakes concludes on May 30.
"Mario Andretti is a champion as legendary as the Indy 500 itself," said Philip Dobbs, chief marketing officer, Bridgestone Americas Tire Operations. "At Firestone, we've been making champions on the racetrack for decades. The Race Andretti sweepstakes is a fun way for us to involve fans in the 100th Running and help them experience what it means to compete like a champion, too."
To enter the sweepstakes fans must visit www.RaceAndretti.com to register and access Andretti's challenge videos before posting their own videos to the site or Twitter, using the hashtag #RaceAndrettiSweepstakes. At the end of each challenge week, Firestone will post Andretti's full video showing his official finish time. Each week, one contestant will be selected to receive a $500 gift card redeemable at any Firestone Complete Auto Care store nationwide, as well as a Firestone Racing hat signed by the racing legend himself. Winning submissions will be featured side-by-side in a video with Mario Andretti competing in that week's task.
One grand prize winner will be selected from the pool of weekly winners and announced on May 15. The grand prize winner will receive an all-expenses-paid trip to the 100th Running of the Indianapolis 500 and the opportunity to meet Andretti.
The Race Andretti sweepstakes and creative were developed in partnership with Leo Burnett Chicago.
"The Firestone brand has an historic relationship with the Indy car racing. And this year they're celebrating the 100th Running of the Indy 500 by giving people a chance to race Mario Andretti," said Leo Burnett SVP, Creative Director Mikal Pittman. "Who gets to say they've done that?"
For additional information about the sweepstakes or to enter, visit www.RaceAndretti.com.
NO PURCHASE NECESSARY TO ENTER OR WIN. Sweepstakes begins 4/17/16 at 12:00:01 AM CT. Ends 5/30/16 at 11:59:59 PM CT. Grand Prize Entry for trip to Indy 500 ends 5/14/16 at 11:59:59 PM CT. Open to legal residents of U.S. and DC, 18 or older. Void in AK, HI and where prohibited. Indy 500 Trip must be taken 5/27-30/16. Subject to Official Rules available at raceandretti.com/rules. See Rules for complete details, eligibility, restrictions, prize information, ARVs, odds and how to participate without purchase or making a video. Sponsor: Bridgestone Americas Tire Operations, LLC, Nashville, TN. Trademarks of Brickyard Trademarks, Inc. are used with permission.
About Bridgestone Americas, Inc.:
Nashville, Tennessee-based Bridgestone Americas, Inc. (BSAM) is the U.S. subsidiary of Bridgestone Corporation, the world's largest tire and rubber company. BSAM and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand tires to address the needs of a broad range of customers, including consumers, automotive and commercial vehicle original equipment manufacturers, and those in the agricultural, forestry and mining industries. The companies are also engaged in retreading operations throughout the Western Hemisphere and produce air springs, roofing materials, and industrial fibers and textiles. The BSAM family of companies also operates the world's largest chain of automotive tire and service centers. Guided by its One Team, One Planet message, the company is dedicated to achieving a positive environmental impact in all of the communities it calls home.
About Leo Burnett:
Leo Burnett Worldwide believes in using creativity to drive dynamic business change for its clients. Through a HumanKind approach to marketing, the agency puts a brand's purpose at the center of communications to transform human behavior. Part of Publicis Communications and the Publicis Groupe, Leo Burnett Worldwide works with some of the world's most valued brands including Coca-Cola, Fiat, Kellogg's, Kraft, McDonald's, Nintendo, P&G and Samsung, among others. For the past six years, Leo Burnett has been ranked #1 in "New World Thinking" by The Gunn Report and was named an Agency to Watch on Advertising Age's 2015 A-List. To learn more about Leo Burnett Worldwide and its rich, 80-year history of creating iconic brands, visit our site, Facebook page and follow us via @leoburnett.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/firestone-invites-fans-to-race-mario-andretti-and-compete-for-a-trip-to-the-100th-running-of-the-indianapolis-500-300255408.html
SOURCE Bridgestone Americas, Inc.