First Annual DAA Summit to Showcase Value of Successful Self-Regulation

Technologists, economists and policy leaders convene to discuss the Digital Advertising Alliance program and the future of ad-supported content

Jun 05, 2013, 06:00 ET from Digital Advertising Alliance

WASHINGTON, June 5, 2013 /PRNewswire-USNewswire/ -- Technology and policy leaders from around the world today will gather to discuss the role of effective self-regulation in ensuring the future of advertising-supported Internet content. The first Digital Advertising Alliance (DAA) summit will address the continuing evolution of the DAA program and its role in enhancing transparency and consumer privacy choice online.


The DAA was launched in 2010, with the support of the nation's leading six leading media and marketing trade organizations, to establish a comprehensive self-regulatory program for interest-based online advertising. Today's Summit provides an opportunity to review the program's exponential growth – both in the United States and around the world – and to address emerging challenges and opportunities.

Global privacy solutions provider TRUSTe is the platinum sponsor of the Summit, which is being hosted by Venable LLP. 

"Three years ago, nobody could have envisioned where DAA would be today – providing a web-scale, multi-platform consumer choice tool that is available to every user in the nation, and increasingly, around the world," said DAA Managing Director Lou Mastria. "Today we'll discuss how the DAA Program supports the growth of the ad-funded Internet while providing consumers with enhanced transparency and control."

The all-day Summit will feature panels on the economic value of self-regulation, real-world benefits to small publishers and the process of adapting the self-regulatory model to the mobile marketplace. The DAA Program's strong accountability and enforcement track record will also be highlighted. Federal Trade Commission (FTC) Commissioner Maureen K. Ohlhausen is keynoting.

The Summit will also include an international panel, which will address the accelerating global expansion of the DAA self-regulatory approach, which is now in use in 25 countries worldwide.

"As the DAA program evolves into an increasingly global consumer choice mechanism, it is valuable to highlight the careful choices and hard work that brought us to this point," said DAA General Counsel Stu Ingis. "The Summit provides an opportunity to share best practices as we continue to adapt the program to keep pace with the evolving technology landscape." 

The DAA AdChoices icon, which tells users when they are being served interest-based advertising, and links to the DAA's consumer choice page (  is now served more than a trillion times per month. More than 15 million users have visited the DAA's YourAdChoices education site (, and more than 2 million have used the opt-out tool.

About The DAA Self-Regulatory Program for Online Behavioral Advertising
The DAA Self-Regulatory Program ( for Online Behavioral Advertising was launched in 2010 by the Digital Advertising Alliance (DAA) (, a consortium of the nation's largest media and marketing associations including the American Association of Advertising Agencies (4A's), the Association of National Advertisers (ANA), the American Advertising Federation (AAF), the Direct Marketing Association (DMA), the Interactive Advertising Bureau (IAB) and the Network Advertising Initiative (NAI). These associations and their thousands of members are committed to developing effective self-regulatory solutions to consumer choice for web viewing data.

SOURCE Digital Advertising Alliance