13 Aug, 2018, 14:43 ET
CHICAGO, Aug. 13, 2018 /PRNewswire/ -- In an effort to continue offering travel inspiration while highlighting some of the top cities in the U.S., United Airlines today announced a new partnership as the official airline partner of the MICHELIN® Guides USA. Created in France in 1900, the MICHELIN Guide was originally published as an aid to the very first motorists and was filled with handy information such as maps, how to change a tire, where to fill up with petrol and the best places to eat and sleep. The four MICHELIN Guides for the USA highlight cities known for tourism and cuisine – New York, Washington D.C., San Francisco and Chicago – all of which serve as hub markets for United.
As part of this partnership, MileagePlus members will have a one-of-a-kind opportunity to attend Michelin events in these cities. Through the MileagePlus Exclusives program, MileagePlus members will be able to bid their miles to attend five unique events. Experiences include guide launch events with cocktails and tasting stations from some of the newly selected and highly talented Michelin chefs of 2019 in each of the different MICHELIN Guide cities.
"This partnership is exciting on so many levels. Discovering new foods, flavors, and dining destinations is an integral part of any great travel experience and our relationship with MICHELIN guides not only continues to promote travel to some of our favorite cities, but also gives our MileagePlus customers the unique opportunity to redeem their miles to enjoy delicious experiences around the world," said Luc Bondar, United's vice president of Loyalty. "Foodies have long recognized the MICHELIN Guides as the preeminent authority on culinary excellence and we're thrilled to be their official airline partner, and to be able to extend the benefits of this partnership to our customers."
"As a mobility company, Michelin is proud to partner with United Airlines in the spirit of creating unforgettable experiences for travelers throughout the world," said Alexandre Taisne, director of Michelin Travel Partner. "MileagePlus members will enjoy exclusive access to private launch events that celebrate culinary excellence in outstanding establishments."
MileagePlus members will be able to bid their miles to attend the following Michelin events:
- D.C. Guide Launch event at the French Embassy on September 13
- Chicago Guide Launch event at The Loyalist on September 26
- New York City Guide Launch event on November 6
- New York City Matter of Taste wine event on November 10
- San Francisco Guide Launch event on November 29
For more information on each of these experiences, and to bid miles, customers can visit exclusives.mileageplus.com/michelin.
About the MICHELIN Guide
The MICHELIN guide selects the best restaurants and hotels in the 30 countries it covers. Providing a showcase of gourmet dining around the world, it highlights the culinary dynamism of a country, as well as new trends and emerging young chefs. Creating value for restaurants through the distinctions that it attributes each year, the MICHELIN guide contributes to the prestige of the local gastronomy, thereby making cities and countries more attractive to tourists. Backed by its rigorous selection method and longstanding knowledge of the hospitality industry, the MICHELIN guide provides customers with unique expertise that enables it to offer them a true quality service.
The different selections are available in both print and digital versions. They are accessible via the Web and on a full range of mobile media that offer navigation capabilities adapted to individual usage as well as an on-line booking service. With the MICHELIN guide, the Group continues to support millions of travelers, allowing them to live a unique mobility experience.
United Airlines and United Express operate approximately 4,600 flights a day to 357 airports across five continents. In 2017, United and United Express operated more than 1.6 million flights carrying more than 148 million customers. United is proud to have the world's most comprehensive route network, including U.S. mainland hubs in Chicago, Denver, Houston, Los Angeles, Newark/New York, San Francisco and Washington, D.C. United operates 757 mainline aircraft and the airline's United Express carriers operate 551 regional aircraft. The airline is a founding member of Star Alliance, which provides service to 193 countries via 28 member airlines. For more information, visit united.com, follow @United on Twitter or connect on Facebook. The common stock of United's parent, United Continental Holdings, Inc., is traded on the NYSE under the symbol "UAL".
SOURCE United Airlines
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