LEXINGTON, Ky., June 12, 2011 /PRNewswire/ -- Viamedia, the cable industry's leading independent cable rep firm, today announced the appointment of Jack Olson as Vice President, Business Development. A seasoned cable advertising sales veteran with more than 25 years experience and a proven track record, Olson will oversee strategic development and growth of new business opportunities for Viamedia.
Prior to joining Viamedia, Olson served in many key sales management positions in the cable advertising industry including 15 years in sales management with Adelphia Communications Corporation. While at Adelphia, Jack served as Senior Vice President where he managed the start up of their new media division growing to 20 sales offices and $50MM in revenue in first five years. Other experience includes: Director of New Business for Ryno Production, Inc; President & Owner of Outer Layer, L.P.; and Regional Director, Sales & Marketing for Adelphia Cable/ Niagara Frontier Cable.
"We are pleased to welcome someone with Jack's experience and cable advertising industry influence to our management team," said Viamedia CEO Jeff Carter. "Jack is a true leader. His knowledge of the cable advertising industry will be an invaluable asset to Viamedia as we continue to expand our national footprint."
Headquartered in Lexington, KY, Viamedia is a leading provider of outsourced local advertising sales services. The company specializes in selling DMA-based advertising to local, regional and national advertisers on behalf of U.S. cable and telecommunications service providers, utility companies and municipalities. For more information on Viamedia, visit www.viamediatv.com.