FRAGRANCE ENTHUSIASTS ACROSS THE COUNTRY ARE INVITED TO CAST THEIR VOTE FOR THE 2025 FRAGRANCE FOUNDATION AWARDS CONSUMER CHOICE CATEGORIES
VOTE MAY 1 THROUGH MAY 19, 2025
NEW YORK, April 30, 2025 /PRNewswire/ -- Fragrance lovers across the country will get to vote on their favorite scent as The Fragrance Foundation (TFF) officially opens its Consumer Choice Voting for The 2025 Fragrance Foundation Awards, Thursday, May 1. This year's voting will invite consumers to digitally vote in two categories - Popular and Prestige. Each category features seven scent finalists in Men's, Women's and Universal fragrances vying for the top fragrance of the year in their respective categories, as voted by consumers. The Consumer Choice Awards are a coveted category as they reflect which fragrance, launched in 2024, will be voted the very best of the year. The winners that received the most votes will be revealed, as well as all award categories at The Fragrance Foundation Awards on June 5th in NYC. The star-studded awards ceremony will be attended by 1,000 guests in the fragrance community with live Red-Carpet reports on TFF social channels to add to the excitement of the evening.
The Consumer Choice categories' 14 finalists for Prestige and Popular were revealed at a luncheon in NYC on April 8th officially kicking off the countdown to the glamorous awards ceremony where the best fragrances of 2024 in 19 categories will be crowned. The iconic fragrance event will celebrate the achievements and innovations in fragrance for the year 2024 based on scent, marketing, and fragrance innovation. Official voting kicks off on Thursday, May 1, 2025, at 12:01 AM and runs through Monday, May 19, 2025, at 11:59PM EDT. Consumers can vote via a dedicated microsite VOTE.FRAGRANCE.ORG or through a special QR code for mobile voting, and must register their vote for both categories, for votes to be counted.
To be eligible, fragrances must have met the following criteria:
All fragrances submitted for nomination must have launched and been sold in the United States in the year 2024. To qualify for either of the two categories, the fragrances may be marketed to Women, Men or Universal (encompassing any gender identity). The finalists are then categorized based on Suggested Retail Price (SRP) with fragrances $101 and above designated as the upper end of SRPs, better known as the Prestige category, or below $100 SRP, designated as Popular.
THE 2025 FRAGRANCE FOUNDATION AWARDS FINALISTS FOR CONSUMER CHOICE VOTING:
CONSUMER CHOICE PRESTIGE - WOMEN'S, MEN'S, & UNIVERSAL
- Better World Fragrance House by Drake Carby Musk Fragrance Oil
- Burberry Her Intense
- Jo Malone London Hinoki & Cedarwood
- KAYALI Yum Boujee Marshmallow | 81
- Maison Margiela Replica Afternoon Delight
- Ralph Lauren Polo 67
- Versace Eros Energy
CONSUMER CHOICE POPULAR - WOMEN'S, MEN'S, & UNIVERSAL
- Bath & Body Works Platinum
- Glossier You Rêve
- Kylie Cosmetics Cosmic Kylie Jenner
- Nest New York Madagascar Vanilla Body Mist
- Phlur Heavy Cream Hair & Body Fragrance Mist
- Sabrina Carpenter Me Espresso
- Sol de Janeiro Cheirosa 59
The Fragrance Foundation
The Fragrance Foundation (TFF) is the industry's preeminent organization that celebrates the creativity of the people and products that bring captivating scents to life. With its mission to inspire the world to discover the passion and artistry of fragrance, TFF sets standards of excellence for the industry, reflecting the American marketplace and population. As the premier resource for the US fragrance industry, TFF informs and inspires through education and events. A not-for-profit association, the Foundation unites 160+ companies of the nation's most foremost brands, fragrance houses, and retailers as its members, expanding its roster to include independent brands. Founded in 1949, TFF remains steadfast in its commitment to growing the diverse community of fragrance enthusiasts. For more information, please visit www.fragrance.org or our social channels including @FragranceFoundation on IG and @TheFragranceFoundation on Facebook and YouTube.
SOURCE The Fragrance Foundation
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