FREE + Weekend = FREEkend

DALLAS, July 30, 2015 /PRNewswire/ -- 7-Eleven®, the one who brought America free Slurpee^® drinks on 7-ELEVEN Day, followed by several days of free snacks and drinks during 7Rewards™ Week, is launching a new offer in August – FREEkends™. That's short for FREE Weekends, and the offer is just that. Added bonus, August has five weekends this year.

7-Eleven will launch its FREEkend offers Aug. 1 for 7Rewards members using the 7-Eleven mobile app. That weekend's free offer will appear in the "Scan and Save" section of the app at noon Central Daylight Time (CDT) every Saturday and Sunday in August. To redeem, customers present the featured item along with their 7-Eleven app to be scanned at the register. No purchase is necessary, and offers are good while supplies last at participating 7-Eleven stores.

The weekly FREEkend freebies are:

• Aug 1-2, medium Fanta® Slurpee® drink
• Aug. 8-9, Juicy Fruit® Starburst® gum
• Aug. 15-16, medium Fanta® Slurpee® drink
• Aug. 22-23, SNICKERS® Brand Singles Bar (1.76 – 1.78oz)
• Aug. 29-30, Butterfinger® bar (1.9oz)

Registered 7Rewards members will receive emails and SMS text messages notifying them of that week's offer. The offer also will appear on 7-Eleven.com. Only one offer can be redeemed per day and will disappear from the member's "Scan and Save" section in the app once used. If a FREEkend offer is redeemed on Saturday, the offer will be removed from the app until Sunday at noon CDT, when it will reappear on the app. During each day's offer, the app will show the percentage of free items still available in stores. Even though it's free, each FREEkend Slurpee drink redeemed counts as a punch toward the 7Rewards "Buy 6, Get 7^th Free" beverage rewards program.

"Weekends are a time when people have more time to travel and have fun with friends and family," said Laura Gordon, vice president of Marketing and Brand Innovation. "FREEkends celebrates the weekend with a free mobile offer that goes wherever the fun is, and adds to it."

The number of smartphone owners has almost doubled since 2011, with approximately two out of three Americans owning one. For millennials, the number is even higher. More than 85 percent of Gen & own smartphones, according to Nielsen. And they're using them more to connect, shop and save. eMarketer projects that the number of U.S. adults who redeem mobile coupons will grow 18.4 percent this year, to 97.4 million.

About 7-Eleven Inc.
7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses nearly 10,500 7-Eleven® stores in North America. Globally, there are more than 56,400 7-Eleven stores in 16 countries. 7-Eleven has been honored by a number of companies and organizations recently. Accolades include: #2 on Franchise Times Top 200 Franchise Companies for 2013; #2 on Entrepreneur magazine's 2015 Top Global Franchise list; #10 spot on Entrepreneur magazine's Franchise 500 list for 2015, and #3 in Forbes magazine's Top 20 Franchises to Start. 7-Eleven is No. 3 on Fast Company magazine's 2013 list of the "World's Top 10 Most Innovative Companies in Retail." 7-Eleven places among Top Veteran-Friendly Companies for 2014 by U.S. Veterans Magazine and is among GI Jobs magazine's Top 100 Military Friendly Employers for 2014. Hispanic Magazine named 7-Eleven among its Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7-Eleven is franchising its stores in the U.S. and expanding through organic growth, acquisitions and its Business Conversion Program. Find out more online at www.7-Eleven.com.

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SOURCE 7-Eleven, Inc.

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