Frito-Lay Expands Portfolio With New Lower Sodium Varieties of Top Selling Snacks

Jun 28, 2010, 06:00 ET from Frito-Lay North America

PLANO, Texas, June 28 /PRNewswire/ -- PepsiCo's Frito-Lay North America business unit announced the introduction of two new Lightly Salted varieties of chips.  Fritos Lightly Salted corn chips and Ruffles Lightly Salted potato chips join Lay's Lightly Salted potato chips, which were launched in 2000 in select markets but expanded to national distribution beginning in 2010. With at least 50 percent less sodium per one ounce serving than their original counterparts, Lightly Salted varieties provide consumers concerned about sodium with lower sodium options.

"The number one request from consumers is for lower sodium versions of the snacks they love most. However, they are unwilling to compromise on taste," said Ann Mukherjee, chief marketing officer, Frito-Lay North America. "Lightly Salted meets that consumer need.  We will continue to build on this effort and look to deliver even more great-tasting options for those consumers focused on sodium."

In general, Frito-Lay snack chips are moderate in sodium. For instance, Lay's Classic potato chips contain 180 mg per one ounce serving – about 15 chips – which is comparable to a slice of bread. (See below for comparison chart of sodium content to common foods and snacks).

"Many consumers believe Frito-Lay snack chips are high in sodium, but they are often surprised to learn that is not the case," said Mike Zbuchalski, group vice president, R&D, Frito-Lay North America. "Because the salt is sprinkled on the outside of the snack chip, the salt flavor is prominent compared to foods where the salt is cooked within."

According to the 2010 Dietary Guidelines Advisory Committee Report released earlier this month, Americans aged 2 or older consume on average 3,436 mg of sodium per day, more than double the Advisory Committee's recommendation of less than 1,500 mg (about 2/3 tsp of table salt).(1) "Since many foods have sodium baked in, you can't always trust your taste buds. That's why it's so important for consumers to read the nutrition label – they'll be surprised to learn the various sources of sodium in their diet," explained Joanne "Dr. Jo" Lichten, PhD, RD, author of Dr. Jo's No Big Deal Diet.

Lightly Salted products are available nationally in grocery, retail and mass merchandise.  Lay's Lightly Salted and Ruffles Lightly Salted potato chips are priced at $3.99 per 10-ounce and 10.5-ounce bags respectively. Fritos Lightly Salted corn chips are priced at $2.99 for 9.25-ounce-bags.

Comparison of Sodium Content

Leading Frito-Lay Products

Average Serving of Common Foods(2)

Average Serving of Common Snacks(2)

Ruffles Potato Chips (160 mg/oz)

White bread (170 mg/slice)

Graham crackers (169mg/2 sheets)

Fritos Corn Chips (160 mg/oz)

Angel food cake (210mg/ piece)

Wheat crackers (285 mg/serving)

Lay's Classic Potato Chips (180 mg/oz)

Ready-to-eat corn flakes cereal (202 mg/cup)

Microwave popcorn, 94% fat free (207mg/3 cups)

About Frito-Lay

Frito-Lay has a long-standing commitment to health and wellness.  In the mid 80s, the company launched Reduced Fat Ruffles potato chips. In the early 90s, the great tasting Baked! Lay's potato crisps and Baked! Tostitos tortilla chips were first introduced. Frito-Lay led the industry with its response to trans fats, when, in 2003, it eliminated trans fats from its entire snack chip portfolio by converting Cheetos, Doritos, and Tostitos to corn oil. In addition, the company listed trans fat on the nutritional panel of its snack chips more than two years in advance of the 2006 Food & Drug Administration mandate.  Frito-Lay's core snack chip portfolio uses healthier oils that have lower amounts of saturated fat and higher amounts of the "good" monounsaturated and polyunsaturated fats than other oils and 0 grams of trans fat per serving.  Earlier in 2010, Frito-Lay launched regional flavors of Lay's potato chips made with all natural ingredients and an average of 25 percent less sodium than other flavored Lay's potato chips.  Frito-Lay North America is the $13 billion convenient foods business unit of PepsiCo (NYSE:   PEP), which is headquartered in Purchase, NY.  Learn more about Frito-Lay at the corporate Web site,, the Snack Chat blog, and on Twitter at

About PepsiCo

PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that each generates more than $1 billion in annual retail sales. Our main businesses - Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade - also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in more than 200 countries. With annualized revenues of nearly $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. In recognition of its continued sustainability efforts, PepsiCo was named for the third time to the Dow Jones Sustainability World Index (DJSI World) and for the fourth time to the Dow Jones Sustainability North America Index (DJSI North America) in 2009. For more information, please visit

(1) United States Department of Agriculture. Report of the Dietary Guidelines Advisory Committee on the Dietary Guidelines for Americans (2010), (accessed June 23, 2010).

(2) United States Department of Agriculture. Nutrient Database. (accessed April 22, 2010).

SOURCE Frito-Lay North America