From Hampton Water to the Next Big Brands: Jesse Bongiovi Launches Lily Pond Group, the Lifestyle Brand Incubator Fueling Culture-Defining Brands

Hampton Water sold more than 100,000 cases in 2024 — a 33% year-over-year increase — proving the model. Now, Lily Pond Group sets its sights on the next wave of lifestyle-driven alcohol brands – scaling high-growth ventures that fuse culture, community, and commerce. 

NEW YORK, Sept. 24, 2025 /PRNewswire/ -- Jesse Bongiovi, co-founder of Hampton Water Rosé, announced today the launch of Lily Pond Group (LPG), an incubator dedicated to building the next generation of lifestyle brands, with focus on beverage alcohol brands that resonate with today's experience-driven consumer. Official partners will be announced in Fall 2025.

Bongiovi's Hampton Water has quickly established itself as a leader in the alcohol category, ranking as the No. 3 best-selling rosé over $15# in the U.S. and showing 28.3% growth already in 2025⁺. Its rapid rise is a clear proof of concept for LPG's approach: uniting high-quality products, powerful storytelling, cultural relevance, and operational discipline to scale quickly and sustainably.

"Lily Pond Group is about partnership, purpose, and, ultimately, growth," says Jesse Bongiovi, Founder & Creative Director of LPG. "We're not just investing time in brands – we are building momentum. Hampton Water showed us that when you combine authenticity, community, and storytelling, you don't just sell cases – you create culture. Lily Pond Group is here to do that again and again. We have proven what's possible when you establish a strong brand identity and tap into consumer demand, and we are looking forward to bringing this expertise to our partners."

Led by Bongiovi alongside Michael Misiorski (CEO), Dom Alcocer (COO), Jeff Cairney (Head of Sales), and Ariel Hamlin (Head of Marketing), LPG offers a hands-on approach, guiding brands through sales, distribution, marketing, and operations. The team brings decades of expertise building and scaling brands across wine, spirits, and lifestyle – positioning LPG as the premier incubator for culture-first brands.

LPG will seek partners with inspired founders, high-quality products, true authenticity, and strong indicators of future potential. With early topline growth, a genuine social media presence, and a commitment to the entrepreneurial mindset, LPG partners will be the brands ready and willing to meet emerging consumer needs and disrupt their categories. With a focus on long-term resonance over short-term trends, the incubator targets emerging lifestyle brands that know exactly who they are – and where they're going.

ABOUT LILY POND GROUP:
Lily Pond Group (LPG) is a lifestyle brand incubator founded by Jesse Bongiovi, Co-Founder of Hampton Water Rosé. Built on the belief that the strongest brands are born from authenticity, community, and quality, LPG partners with visionary founders to build the next wave of culturally resonant lifestyle companies. Through hands-on support across sales, distribution, marketing, and operations, LPG helps emerging brands scale quickly, sustainably, and with purpose. For more information, please visit www.LilyPondGroup.com.

#Nielsen Total US xAOC + Liquor Open State
+IMPACT; 26 weeks ending 7/13/2025 in IRI/Circana channels

SOURCE Lily Pond Group