Frost & Sullivan Award Honours Green Way Systems GmbH for Product Innovation

LONDON, Sept. 27 /PRNewswire/ -- The 2010 European Frost & Sullivan New Product Innovation Award in Automotive Telematics is presented to Green Way Systems GmbH for its unique product -Traffic Safe. As measures to heighten road safety while improving traffic efficiency increase, the demand for variable message signs (VMS) that provide reliable information, are portable and easy to install, has grown.  Traffic Safe effectively meets these demands.

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"Traffic Safe is innovative because it offers complete solutions of radars and VMS, in a range of sizes, for rent," notes Frost & Sullivan Research Analyst Aswin Kumar. "Traffic Safe is safe and easy to install. Another innovative feature is that the sign boards are self-powered by solar cells, implying that they can be installed in remote locations."

Multiple technologies underlie the successful functioning of Traffic Safe. These include the use of GPRS, GSM or other private radio communication between signal components and the control centre to track the VMS, as well as roadside radars for vehicle detection, video cameras, barriers, etc.

"Also laudable is the provision of an innovative and self-sufficient energy source, independent of the mains, through photovoltaics," adds Kumar. "The self-sufficient power source is a key element in the flexibility of the installation procedure. Accordingly, Green Way Systems has effectively leveraged leading edge technology to ensure optimal product functionality."

The value-added features of Traffic Safe include efficient and accurate road information coupled with corresponding road warning systems. Conventional features include traffic jam warnings, hazard signaling, black ice warnings, traffic guidance, diversion recommendations, and general information. Furthermore, accurate real-time traffic information adds significant value to this product without compromising production time or cost.

"The increased customer value of Green Way System's Traffic Safe is the result of a continuous growth curve and the launch of this technology/service in a new country every year," remarks Hans-Georg Reicherdt, Managing Director of Green Way Systems GmbH. "Being the largest company of rented tailor-made applications in Western Europe, Green Way is able to offer high quality services at a reasonable price, making it a solid investment choice."

There exists sizeable market potential for Traffic Safe in the European road safety system. The product has captured over 70 per cent of the market in the past 6 years, a figure that is bound to expand due to the innovative and cost-effective features of the product.

Each year, Frost & Sullivan presents this award to a company that has demonstrated excellence in the following areas: innovative element of the product, ability to leverage leading edge technologies in product, value added features/benefits, increased customer ROI and, customer acquisition/penetration potential.

Frost & Sullivan Best Practices Awards recognise companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.

About Green Way Systems GmbH

Green Way Systems' first and foremost target is to make traffic safer. Since 1998, we have been developing innovative products in the field of traffic telematics. This means designing and implementing demand-oriented systems solutions including project management and equipment service. Traffic Safe: collecting data from temporary traffic situations up to controlling mobile traffic guidance systems, but also generating variable information for events. Traffic Green: supporting urban rescue services by means of real-time priority switching of traffic lights coupled with patented GPS positioning.

About Frost & Sullivan

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SOURCE Frost & Sullivan