Frost & Sullivan Hosts Webinar: Opportunities and Challenges in the U.S. On-Deck Premium Mobile Content Markets - Past, Present and Future

Jun 17, 2010, 08:30 ET from Frost & Sullivan

MOUNTAIN VIEW, Calif., June 17 /PRNewswire/ --

WHEN:

Thursday, June 24, 2010 at 1 p.m. ET

LOCATION:

Online, with free registration

SPEAKERS:

Vikrant Gandhi, Senior Analyst for Frost & Sullivan's Mobile & Wireless Communications Group Frost & Sullivan



Mobile content is available in both the on-deck and off-deck channels. Smartphones are currently driving the off-deck mobile content opportunity and it is only a matter of time before mobile operators expand their portfolio of applications for multiple Smartphone platforms. With penetration of Smartphones fast approaching the 30 percent mark in North America and resulting in billions of app store downloads, it is clear that the off-deck mobile content industry needs to practically reinvent itself to compete effectively in the mobile content opportunity.

Highlights of the briefing include updated forecasts of the U.S. on-deck premium mobile content markets – including mobile music, games, graphics, video services, information content and more. Contribution of consumer and enterprise premium mobile content to the total data revenues will be discussed, as well as mobile data traffic trends.

This briefing will benefit application developers, platform providers, mobile operators and others that are interested in maximizing the mobile data opportunity.

Supporting Quotes

"Mobile operators are likely to significantly expand their portfolio of mobile content offerings to cater to the Smartphone platforms," says Vikrant Gandhi, Senior Analyst for Frost & Sullivan's Mobile & Wireless Communications Group. "Additionally, they will use bundled premium mobile services to push their data plans. It remains to be seen to what extent are they willing to commit resources to try and compete with the independent app stores," said Gandhi.

Supporting Resources

For more information about Frost & Sullivan's Information and Communication Technologies practice, please visit: http://www.frost.com/prod/servlet/svcg.pag/IT00

Registration

  • To attend the briefing, email sarah.saatzer@frost.com your full name, job title, company name, company telephone number, company email address and web site, city, state and country.
  • Receive a recorded version of the briefing anytime by submitting the aforementioned contact details.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from 40 offices on six continents. To join our Growth Partnership, please visit http://www.frost.com.

Contact:

Sarah Saatzer

Frost & Sullivan

+1.210.477.8427

sarah.saatzer@frost.com



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