MOUNTAIN VIEW, Calif., June 17 /PRNewswire/ --
Thursday, June 24, 2010 at 1 p.m. ET
Online, with free registration
Vikrant Gandhi, Senior Analyst for Frost & Sullivan's Mobile & Wireless Communications Group Frost & Sullivan
Mobile content is available in both the on-deck and off-deck channels. Smartphones are currently driving the off-deck mobile content opportunity and it is only a matter of time before mobile operators expand their portfolio of applications for multiple Smartphone platforms. With penetration of Smartphones fast approaching the 30 percent mark in North America and resulting in billions of app store downloads, it is clear that the off-deck mobile content industry needs to practically reinvent itself to compete effectively in the mobile content opportunity.
Highlights of the briefing include updated forecasts of the U.S. on-deck premium mobile content markets – including mobile music, games, graphics, video services, information content and more. Contribution of consumer and enterprise premium mobile content to the total data revenues will be discussed, as well as mobile data traffic trends.
This briefing will benefit application developers, platform providers, mobile operators and others that are interested in maximizing the mobile data opportunity.
"Mobile operators are likely to significantly expand their portfolio of mobile content offerings to cater to the Smartphone platforms," says Vikrant Gandhi, Senior Analyst for Frost & Sullivan's Mobile & Wireless Communications Group. "Additionally, they will use bundled premium mobile services to push their data plans. It remains to be seen to what extent are they willing to commit resources to try and compete with the independent app stores," said Gandhi.
For more information about Frost & Sullivan's Information and Communication Technologies practice, please visit: http://www.frost.com/prod/servlet/svcg.pag/IT00
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