Frost & Sullivan Recognizes Zebra Technologies for its Leadership in the North American AutoID and Data Capture Market

Its global presence, product portfolio, R&D, and distribution channels give the company a strong edge over competitors

Sep 18, 2012, 08:20 ET from Frost & Sullivan

MOUNTAIN VIEW, Calif., Sept. 18, 2012 /PRNewswire/ -- Based on its recent analysis of the automatic identification and data capture (AIDC) market, Frost & Sullivan recognizes Zebra Technologies Corporation (NASDAQ: ZBRA) with the 2012 North American Frost & Sullivan Award for Company of the Year for its high value products and solutions, robust product portfolio, deep market penetration, and optimized channel strategy. A global provider of enabling technologies, Zebra Technologies helps illuminate organizations' operational events – assets, people, and transactions – to highlight opportunities to create new value.

"The unparalleled technological depth and expertise of Zebra Technologies has helped deliver advanced barcode, RFID, and real time location solutions for the most challenging applications in manufacturing, retail, government, transportation and logistics, healthcare and services," said Frost & Sullivan Research Manager Raman Monga. "The company's products and services have gained wide acceptance around the world for supporting its customers in achieving the highest levels of performance and reliability."

Essentially, Zebra Technologies turns the physical into the digital, giving all the events occurring throughout a customer's operation a virtual voice using customer-centric and innovative product lines. The company's thermal printers are one such enabling technology, used to print barcode labels, receipts, plastic identification and access control cards, and wristbands, and encode passive RFID smart labels and cards.

Zebra has the broadest range of thermal transfer and direct thermal printers in the industry. With a major presence in all printer segments, including industrial, desktop, kiosk, card, RFID and mobile printers, the company has shipped more than 11 million printers to customers in approximately 100 countries. Its extensive global customer base spans the majority of Fortune 500 companies. Zebra is the undisputed leader in the barcode printer industry.

Zebra Technologies generated a record $983 million in revenue in 2011, with a 10.0 percent year-on-year growth and a 31.9 percent increase in earnings per share. This notable success is bolstered by a comprehensive product portfolio and go-to-market channel network in the industry.

"The unparalleled depth and breadth of Zebra's product portfolio combined with the industry's most extensive, multi-layered partner program enables the company to deliver solutions to address customers' needs with rapid return on investment," elaborated Monga. "Further, Zebra has strategic alliances with industry leaders such as Motorola Solutions, Honeywell and IBM."

"The main differentiators of Zebra Technologies are trusted brand name, advanced technology, best-in-class reliability, form factor and outstanding customer support," noted Monga. "A key strength is the history of innovation that the company has had over the years, and the company continues to invest heavily in research & development to stay in front of the market."

The company has accelerated new product introductions and targeted high growth regions, such as China, Brazil, India, Russia and Eastern Europe.

Each year, Frost & Sullivan presents this award to the company that has demonstrated excellence in terms of growth strategy and implementation. The award recognizes a high degree of innovation with products and technologies and the resulting leadership in terms of customer value and market penetration.

Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.

About Zebra Technologies A global leader respected for innovation and reliability, Zebra Technologies Corporation (NASDAQ: ZBRA) offers technologies that give a virtual voice to an organization's assets, people and transactions, enabling organizations to unlock greater business value. The company's extensive portfolio of marking and printing technologies, including RFID and real-time location solutions, illuminates mission-critical information to help customers take smarter business actions. For more information about Zebra's solutions, visit

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SOURCE Frost & Sullivan