Gatorade Partners with DJ Khaled to Launch Free Membership Platform, Gatorade iD

The first-ever "Gatorade x DJ Khaled" capsule collaboration released via Gatorade iD signals the next phase of the brand's digital transformation

CHICAGO, Jan. 31, 2024 /PRNewswire/ -- Today, Gatorade ushers in a new digital era with the official launch of their free and personalized membership platform, Gatorade iD. To coincide with the launch of the platform, Gatorade has partnered with DJ Khaled to release the "Gatorade x DJ Khaled" capsule collaboration. The collaboration is the first in a series of Gatorade iD drops and will be available exclusively for purchase for Gatorade iD members on Gatorade.com starting Thursday, February 8 at 10:00 a.m. ET for $140.

The "Gatorade x DJ Khaled" capsule collaboration will include a DJ Khaled-personalized Gx Bottle and towel, along with a Jordan Brand hoodie sweatshirt.

• Gx Bottle: Features a unique design to celebrate the vibrancy of DJ Khaled's hometown of Miami, FL.
• Towel: Design brings DJ Khaled's unique "We the Best" energy to the iconic Gatorade towel seen on the sidelines and used by professional athletes all over the world.
• Jordan Brand Hoodie: Fleece pullover hoodie, made from heavyweight French terry merges the three iconic brands of Gatorade, We The Best and Jordan Brand.

"I've loved Gatorade since I was a kid and to this day, I have it in the studio with me to fuel my creativity," said DJ Khaled. "I'm so blessed they gave me the keys to create this legendary capsule. Gatorade, We The Best and Jordan Brand...we all icons and this is just proof!"

Gatorade believes that every athlete's journey is unique. Leaning into data, athlete insights and digital innovations, Gatorade iD is a free membership platform with exclusive benefits and an all-access pass to personalized equipment, limited edition drops, discounts, and free shipping on any purchase. Consumers can sign up for Gatorade iD on Gatorade.com now to fuel their own expression with personalized equipment and can get access to limited edition drops. Using Gatorade iD, users can upload their team logo, use one of 30 pre-loaded mascots and select from over 10 different colors and patterns to create their very own personalized bottle.

"Since debuting the Gx platform in 2015, innovations have fueled the brand's evolution from a sports drink to a fully connected performance and wellness ecosystem. More recently, Gx Collabs first gave Gatorade roster athletes a chance to use Gx bottles as blank canvases for self-expression. We are excited to bring a personalization capability that was once only available to pro athletes to every athlete worldwide. In the future, Gatorade iD will add rewards and broader personalization to become each athlete's curated corner of the Gatorade universe," said Gatorade Chief Brand Officer, Anuj Bhasin. "DJ Khaled sits at the intersection of sport, music, entertainment and now, Gatorade culture. We're extremely excited to partner with him on the launch of Gatorade iD."

This is just the start – throughout 2024 and beyond, Gatorade iD members will have even more expansive personalization options and access to limited edition drops, plus additional discounts, rewards and ways to earn points with every purchase on Gatorade.com and in store. As the platform evolves to become a curated corner of the Gatorade universe, follow @Gatorade and visit www.Gatorade.com to stay up to date with the latest information and news on future Gatorade iD collaborations.

About The Gatorade Portfolio
The Gatorade Portfolio, a division of PepsiCo (NASDAQ: PEP), is a connected performance and wellness ecosystem built to fuel all athletes and exercisers. Bringing together Gatorade, Fast Twitch, Propel, Evolve and Muscle Milk, the Gatorade Portfolio is the most complete offering in the category today, with a broad range of personalized solutions at every stage of the athlete journey. This integrated system of brands is built on Gatorade's 57-year history of studying athletes and is fueling the future of athletic performance and wellness by delivering solutions across hydration, protein, energy and all-day nutrition to fuel consumers, no matter how or why they sweat. For more information and a full list of product offerings, please visit www.gatorade.com. 

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. 

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.

SOURCE The Gatorade Company