NEW YORK, May 1, 2013 /PRNewswire/ -- Today, internationally renowned supermodel Georgia May Jagger will join Delete Blood Cancer, part of the world's largest bone marrow donor center, and leading global beauty company Coty Inc. to light up the Empire State Building in red and white to help raise awareness for the fight against blood cancer. Jagger will speak at the morning lighting ceremony at the Empire State Building, accompanied by Katharina Harf, co-founder of Delete Blood Cancer, and Michele Scannavini, CEO of Coty Inc. and honorary chair of the seventh annual Delete Blood Cancer Gala.
Georgia May Jagger is the face of Roberto Cavalli's newest feminine fragrance, Just Cavalli for Her, and spokesmodel for color cosmetics brand Rimmel, both valued properties in Coty's extensive global portfolio.
The lighting ceremony will commemorate the seventh anniversary of both the Coty-Delete Blood Cancer Linked Against Blood Cancer partnership and the annual Delete Blood Cancer Gala, co-hosted by co-founder Katharina Harf and TV personality and celebrity designer Nate Berkus. This year's star-studded event will take place on the evening of May 1 at Cipriani Wall Street, and the Empire State Building will light up the skies from sunset on May 2 until 2 a.m. on May 3 to help raise awareness of Delete Blood Cancer and to celebrate the Gala and its fundraising goals.
"I am very excited to join Michele and Delete Blood Cancer in the important battle against blood cancer, and to celebrate the seventh annual Delete Blood Cancer Gala," said Jagger. "When the Empire State Building is glowing red and white, I hope it will remind all who see it that we each have the power to save lives. I want to inform people how simple it is to register as a bone marrow donor with Delete Blood Cancer and possibly save the life of a patient in need."
"We are thrilled that Georgia has joined the cause to help save the lives of blood cancer patients," said Harf. "I lost my mother to this disease, so it has been my life's mission—and the mission of Delete Blood Cancer—to help others avoid the loss of a loved one. Georgia can help us reach young people with our message."
"We at Coty are so grateful to Georgia for the contributions she's made to our fragrance and color cosmetics brands, and now we are deeply grateful for the time she is giving to this cause; her help bringing awareness to the fight against blood cancer is greatly valued," said Scannavini.
Blood cancer is the second leading cause of all cancer deaths in the U.S. and kills more children in the U.S. than any other disease. Many could be saved by a bone marrow transplant, but there are not enough registered donors to find a match for everyone. Sadly, half of patients never receive the lifesaving transplant they need.
About Delete Blood Cancer
Delete Blood Cancer started with one family's search for a bone marrow donor and is today part of the world's largest bone marrow donor center. We have helped register more than 3.5 million potential donors and facilitated over 35,000 lifesaving transplants around the world. But we're not stopping there. Every day we lead the fight against blood cancer by working with families, communities and organizations to recruit more donors and provide more patients with second chances at life. Delete Blood Cancer-DKMS Americas is a 501(c)(3) nonprofit organization. For more information or to register as a bone marrow donor, please visit www.deletebloodcancer.org.
About the Coty-Delete Blood Cancer/DKMS: Linked Against Blood Cancer Partnership
In October 2006, Coty Inc., an emerging global leader in beauty, joined Delete Blood Cancer-DKMS as its founding corporate sponsor in the fight against blood cancer, by establishing the Coty-Delete Blood Cancer/DKMS: Linked Against Blood Cancer partnership. Coty has leveraged its strong celebrity partnerships to raise awareness of the disease and help recruit thousands of donors around the world. Additionally, Coty has assisted Delete Blood Cancer/DKMS in establishing independent DKMS organizations in the U.S., Poland and the U.K., with plans to open more offices across the globe. Leukemia, a blood cancer and one of the leading causes of cancer deaths worldwide, personally affected the Coty family when the wife of longtime Coty Chairman Peter Harf succumbed to the disease in 1991.
About the Empire State Building
Soaring 1,454 feet above Midtown Manhattan, the Empire State Building is the "World's Most Famous Office Building." With new investments in infrastructure, public areas and amenities, the Empire State Building has attracted first-rate tenants in a diverse array of industries from around the world. The skyscraper's robust broadcasting technology supports all major television and FM radio stations in the New York metropolitan market. The Empire State Building was named America's favorite building in a poll conducted by the American Institute of Architects. The Empire State Building Observatory is one of the world's most beloved attractions and is the region's #1 tourist destination. For more information on the Empire State Building, please visit www.esbnyc.com, www.facebook.com/EmpireStateBuilding or @EmpireStateBldg.
SOURCE Coty Inc.