Global clean label ingredient market is expected to value USD 47.50 billion by 2023, registering a CAGR of 6.8% during the forecast period. Clean label ingredient includes the ingredients, which are obtained by minimal process, have simpler ingredient composition on the label and can be claimed natural on the label.
Increasing Consumer Demand for Clean Label Products
Consumers demand clean labels on the products to know what exactly they consume and at what level. Their interest in identifying the ingredients present in the product has triggered the clean label products market. Consumers globally are highly concerned about the long-term effects of synthetic colors on health and so prefer natural colorants in their foods. They are found to avoid consuming of such products that contain synthetic colorants despite the price difference as there have been various studies published, which state that, natural colors help avoid hyperactivity disorders and behavioral issues among other benefits in children.
Natural Colors with Its Organic Properties Witnesses High Demand
Consumer preference for innovative flavors, health benefits, convenience, and alternative sources for nutrient supplements, has augmented the market. There has been much interest in the development of new natural colorants for use in the food industry, which is apparently due to strong consumer demand for more natural products globally. The health enhancing properties of natural colours combined with the organic properties in the natural products is also increasing their appeal. Restraints in natural colorants are mainly due to the higher production cost of fermentation pigments compared to those of synthetic origin or extracted from natural source.
Today, food industry is producing natural colors at a commercial level. The natural colors, which are widely used in food industry are Caramel, Carotenoids, Anthocyanin, and Carmine.
Asia-Pacific Shows the Fastest Growth
Asia-pacific has the fastest growth rate for clean label products. According to the research conducted by the ingredient company Ingredion, Asia-Pacific showed the strongest demand for clean label products compared to any other region.
The European Clean label ingredient market continues to capture the second largest market share, owing to growing health awareness and EU ban for non-GMO and antibiotic ingredients in food products. The Western Europe accounted for 29% of total clean label ingredients market share, majorly dominated by Germany and France.
Tate & Lyle launched Claria instant functional clean-label starches. Tate & Lyle expanded the portfolio of CLARIA Functional Clean-Label Starches with the introduction of two new instant starch products: CLARIA Instant 340 and 360. The product meets consumer demands for cleaner-label' ingredients without sacrificing texture. CLARIA Instant line delivers a clean taste and neutral color.
Cargill launched clean label coating & fillings. Cargill Cocoa & chocolate has introduced new range of coatings and fillings to fulfill consumer needs for clean label.
Arjuna, a leading Indian manufacturer of botanical extracts has launched clean label preservative lines in US. Consumers are aggressively seeking for safe products without artificial additives in US.
Clean label products are marketed to consumers, who prefer wholesome, nutritious food, devoid of unnatural elements, to provide energy, owing to their focus on a healthy lifestyle. For example, one in ten new products launched in 2014 in the United States had an organic claim, and new products labeled with a GMO-free label, launched globally, grew more than 40% in 2014, with no signs of slowing.
Key Topics Covered:
1. Introduction 1.1 Key Deliverables of the study 1.2 Study Assumptions 1.3 Market Definitions
2. Research Approach and Methodology 2.1 Introduction 2.2 Research Design 2.3 Study Timelines 2.4 Study Phases 2.4.1 Secondary Research 2.4.2 Discussion Guide 2.4.3 Market Engineering & Econometric Modeling 2.4.4 Expert Validation
3. Market Overview 3.1 Market Trends
4. Market Dynamics 4.1 Drivers 4.1.1 Increase in Demand for Natural and Healthy Food Ingredients 4.1.2 Consumer Awareness of Clean Label Concept 4.1.3 Health Issues Related to the Use of Artificial Food Additives 4.2 Restraints 4.2.1 Lack of Ability of Clean Label Ingredients to Take Over Artificial Ingredient Market 4.2.2 Increased Cost of Clean Label Products 4.3 Opportunities 4.3.1 Development of Economic Natural Clean Label Ingredients 4.4 Porter's Five Forces Analysis
5. Market Segmentation 5.1 By Ingredient Type 5.1.1 Natural Color 5.1.2 Natural Flavor 5.1.3 Starch and Sweeteners 5.1.4 Natural Preservatives 5.1.5 Others 5.2 By Application 5.2.1 Beverages 5.2.2 Bakery & Confectionery 5.2.3 Sauces & Condiments 5.2.4 Dairy & Frozen Dessert 5.2.5 Other Processed Food 5.3 Geography 5.3.1 North America 188.8.131.52 United States 184.108.40.206 Canada 220.127.116.11 Mexico 18.104.22.168 Rest of North America 5.3.2 Europe 22.214.171.124 Spain 126.96.36.199 UK 188.8.131.52 France 184.108.40.206 Germany 220.127.116.11 Russia 18.104.22.168 Italy 22.214.171.124 Rest of Europe 5.3.3 Asia-Pacific 126.96.36.199 China 188.8.131.52 India 184.108.40.206 Japan 220.127.116.11 Australia 18.104.22.168 Rest of Asia-Pacific 5.3.4 South America 22.214.171.124 Brazil 126.96.36.199 Argentina 188.8.131.52 Rest of South America 5.3.5 Africa 184.108.40.206 South Africa 220.127.116.11 Egypt 18.104.22.168 Rest of Africa
6. Competitive Landscape 6.1 Market Share Analysis 6.2 Most Active Companies 6.3 Strategy Adopted by Key players
7. Company Profiles 7.1 Cargill 7.2 Archer Daniels Midland Company 7.3 Koninklijke DSM N.V. 7.4 E.I. Dupont De Nemours and Company 7.5 Kerry Group PLC 7.6 Ingredion Incorporated 7.7 Tate & Lyle PLC 7.8 Sensient Technologies Corporation 7.9 Corbion N.V. 7.10 Groupe Limagrain 7.11 Chr. Hansen A/S 7.12 Frutarom