Global Augmented Reality & Mixed Reality Market, 2025: Key players are Microsoft, Meta, Vuzix, ODG, Seiko Epson, DAQRI, Samsung, Acer, Dell and Magic

DUBLIN, April 5, 2018 /PRNewswire/ --

The "Global Augmented Reality and Mixed Reality Market-Analysis and Forecast (2018-2025) Focus on Device Types (Head Mounted Displays and Head-Up Displays) and Applications (Healthcare, Industrial, Automotive, Aerospace and Defense, Education and Others)" report has been added to ResearchAndMarkets.com's offering.

Global Augmented Reality & Mixed Reality Market to Reach $198.17 Billion & $3.68 Billion, Respectively, by 2025

The competitive landscape for the Augmented Reality (AR) and Mixed Reality (MR) devices is shifting towards a more aesthetically pleasing form factor which can be incorporated in the day to day lives of consumers. These technologies are compatible with devices such as smart glasses, head-up displays, and head mounted displays, among others.

The market is rapidly expanding, driven by continuous advancements in technology and innovation. It has been a home to changing market dynamics as the established players and new market entrants from various complementary industries try to capitalize on the gains from this lucrative market. The established presence of smartphones and tablets has been one of the major driving factors for the industry.

The impact for this driver is kept high for the next two to three years, owing to the aggressive infrastructural development pertaining to this industry. Investments from leading industry players and the vast presence of Original Equipment Manufacturers (OEMs) has also contributed to the growth of the overall augmented reality and mixed reality market. the privacy issues and technical issues such as limited battery life, and image latency, among others, are some of the major concerns working against the massive proliferation of these headsets.

With the presence of industry stalwarts such as Microsoft Corporation, Apple Inc., and Google Inc., among others, the augmented reality and mixed reality market is expected to transform all the present major industry verticals, while growing at a CAGR of 65.1% and 72.0% respectively, during the forecast period (2018-2025).

The augmented reality and mixed reality market has been tracked along the lines of its device types (head-mounted displays and head-up displays), application areas, and geography. Revenue generated from various application areas, namely, industrial, healthcare, automotive, and aerospace and defense, among others, have been analyzed. The report also covers the augmented reality and mixed reality market on a global scale, and consequently provides revenue data of the key regions.

The device types that have been prevalent in the augmented reality market include Head-Mounted Displays (HMDs) and Head-Up Displays (HUDs) whereas the device type prevalent in the mixed reality industry include only head-mounted displays. In terms of revenue, HMDs generated more revenue than HUDs in 2017, with the primary reason being the widespread adoption of HMDs in application areas such as industrial, healthcare, automotive, aerospace and defense, among others, as compared to the limited usage of HUDs in the automotive and aerospace sector.

Augmented reality headsets are being utilized in all the major industry verticals including healthcare, aerospace and defence, education, engineering, warehousing and logistics, and enterprise solutions, among others. Although, the market for these devices is still evolving, yet more and more companies are experimenting with augmented reality devices to increase their productivity and reduce the process downtime. The industrial sector dominates the mixed reality industry, both in terms of value and volume, which can be attributed to increased application areas such as manufacturing and designing, construction, remote maintenance, and quality check, among others.

Geographically, North America dominated the global augmented reality and mixed reality market in 2017 and is expected to witness a strong growth during the forecast period, in terms of volume and value. This dominance is mainly due to presence of prominent industry players such as Microsoft Corporation, DAQRI, Magic Leap, Inc., among others. Additionally, Asia Pacific is expected to witness the highest growth in the augmented reality market during the forecast period (2018-2025), whereas Europe is expected to witness the highest growth in the mixed reality market during the forecast period (2018-2025).

The global augmented reality and mixed reality market has witnessed several strategic and technological developments in the past few years, undertaken by the different market players to attain their respective market shares in this emerging domain. With product launches such as Microsoft HoloLens, Magic Leap's mixed reality headset, Seiko Epson's Moverio, and ODG's R-8 smartglasses, the industry is witnessing significant developments which are contributing to the growth of the augmented reality and mixed reality market.

Some of the key players in the augmented reality and mixed reality industry include Microsoft Corporation, Meta Company, Vuzix Corporation, ODG, Seiko Epson Corporation, DAQRI, Samsung Electronics Co., Ltd., Acer Inc., Dell Inc., and Magic Leap, Inc., among others.

Key Topics Covered:

Executive Summary

1 Report Scope & Methodology
1.1 Scope of the Report
1.2 AR & MR Market Research Methodology

2 Market Dynamics
2.1 Introduction
2.2 Market Drivers
2.2.1 Extensive Investments in the AR and MR Industry
2.2.2 Established Presence of Smartphones and Tablets Leading to Highly Mobile and Versatile Solutions
2.2.3 Technological Advancements in the AR and MR Industry
2.3 Market Restraints
2.3.1 Emerging Risks and Threat to Data Integrity
2.3.2 Technical Issues such as Image Latency and Limited Battery Life
2.4 Market Opportunities
2.4.1 Integration of Technologies such as Depth Sensing, and Simultaneous Localization and Mapping
2.4.2 Development of Hardware with Faster Processing Speeds

3 Competitive Insights
3.1 Key Strategies and Developments
3.1.1 Partnerships and Collaborations
3.1.2 New Product Launches
3.1.3 Mergers and Acquisitions
3.1.4 Others
3.2 Leading Player Analysis

4 Industry Analysis
4.1 Patent Analysis
4.2 Consortium and Associations
4.3 Supply Chain Analysis

5 Global Augmented Reality and Mixed Reality Market, by Device Type
5.1 Assumptions and Limitations
5.2 Market Overview
5.3 Global Augmented Reality and Mixed Reality Market, by Device Type
5.3.1 Head Mounted Displays (HMDs)
5.3.2 Head Up Displays (HUDs)

6 Global Augmented Reality and Mixed Reality Market, by Application
6.1 Market Overview
6.2 Global Augmented Reality Market, by Application
6.2.1 Healthcare
6.2.2 Industrial
6.2.3 Automotive
6.2.4 Aerospace and Defense
6.2.5 Others
6.3 Global Mixed Reality Market, by Application
6.3.1 Healthcare
6.3.2 Industrial
6.3.3 Education
6.3.4 Others

7 Global Augmented Reality and Mixed Reality Market, by Region

8 Company Profiles

• ASUSTeK Computer Inc.
• Acer Inc.
• Alphabet Inc.
• Apple Inc.
• Atheer, Inc.
• Continental AG
• DAQRI
• Dell Technologies Inc.
• Everysight Ltd
• HP Inc.
• Lenovo Group Limited
• Magic Leap, Inc.
• Meta Company
• Microsoft Corporation
• ODG
• OPTINVENT
• SONY Corporation
• Samsung Electronics Co., Ltd.
• Seiko Epson Corporation
• Solos Wearables
• Sulon Technologies Inc.
• Vuzix Corporation

For more information about this report visit https://www.researchandmarkets.com/research/qhjzdn/global_augmented?w=5

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