The global automation testing market size is expected to grow from USD 8.52 billion in 2018 to USD 19.27 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 17.7% during the forecast period.
The increasing adoption of mobile devices and technologies, increasing adoption of the DevOps methodology, and transforming testing by digital transformation, are some of the factors driving the automation testing market. In addition, automation testing increasing Return on Investment (RoI) is one of the biggest and most important factors resulting in the market growth. However, data protection and privacy concerns restrain the market growth.
Functional testing in the testing type segment is expected to have largest market share during the forecast period
Functional testing is a form of testing that tests how applications execute different functions with respect to functional requirements and user expectations. These functions are inclusive of several user actions, searches, user screens, data operations, business processes, and integrations.
Automated functional testing tools enable testers to create tests manually or by recording, and run the tests and analyze the test results by displaying a test log. The tests created by recording simulate user actions over the application's windows and menus.
Functional testing permits more applications to be tested within a shorter time span. It also offers access to objects, info, communication protocols, and operating systems, providing a test suite with greater depth and breadth.
Furthermore, functional testing allows significant cost reduction and productivity improvement by simplifying testing and providing a unified user experience.
North America is estimated to hold the largest market share in the automation testing market in 2018. The factors that are popularizing this growth include increasing adoption of agile frameworks, such as Scrum and SAFe, by organizations.
The APAC region is witnessing strong growth in terms of digital transformation. This is creating a huge demand for automation testing services, with an increase in the adoption of mobile technologies. The mobile technology is said to be witnessing a robust growth rate, as the adoption of smartphones is on a steep rise in the APAC region.
According to a report from Global System for Mobile Communications Association (GSMA) - The Mobile Economy Asia Pacific 2017 report - the APAC region would see growth in the average subscriber penetration rate, from 64% in 2016 to 74% by 2020. This has given rise to the demand for testing in the mobility space.
Key Topics Covered
1 Introduction 1.1 Objectives of the Study 1.2 Market Definition 1.3 Market Scope 1.4 Years Considered for the Study 1.5 Currency 1.6 Stakeholders
2 Research Methodology 2.1 Research Data 2.1.1 Secondary Data 2.1.2 Primary Data 18.104.22.168 Breakdown of Primaries 22.214.171.124 Key Industry Insights 2.2 Market Size Estimation 2.3 Research Assumptions 2.4 Limitations
3 Executive Summary
4 Premium Insights 4.1 Attractive Market Opportunities in the Automation Testing Market 4.2 Market Top 3 Services and Regions 4.3 Market By Testing Type, 2018 4.4 Market By Organization Size, 2018 4.5 Market By Region, 2018-2023 4.6 Market Investment Scenario
5 Market Overview 5.1 Introduction 5.2 Market Dynamics 5.2.1 Drivers 126.96.36.199 Increasing Adoption of Mobile Devices and Technologies 188.8.131.52 Increasing Adoption of the Devops Methodology 184.108.40.206 Automation Testing Increasing Returns on Investment 220.127.116.11 Transforming Testing By Digital Transformation 5.2.2 Restraints 18.104.22.168 Data Protection and Privacy Concerns 5.2.3 Opportunities 22.214.171.124 Advancement of Technologies Exploring Opportunities in Test Automation 126.96.36.199 Agile Development Environment for Quality Assurance and Testing 5.2.4 Challenges 188.8.131.52 Lack of Skilled and Experienced Test Automation Resources 184.108.40.206 Selection and Management of Testing Tools 5.3 Automation Testing Trends 5.3.1 Artificial Intelligence 5.3.2 Big Data and Predictive Analytics 5.3.3 Devops 5.3.4 Internet of Things 5.3.5 Selenium Testing
7 Market By Service 7.1 Introduction 7.2 Advisory and Consulting Services 7.3 Planning and Development Services 7.4 Support and Maintenance Services 7.5 Documentation and Training Services 7.6 Implementation Services 7.7 Managed Services 7.8 Others
8 Automation Testing Market, By Endpoint Interface 8.1 Introduction 8.2 Mobile 8.3 Web 8.4 Desktop
9 Market By Organization Size 9.1 Introduction 9.2 Small and Medium-Sized Enterprises 9.3 Large Enterprises
10 Automation Testing Market, By Vertical 10.1 Introduction 10.2 Banking, Financial Services, and Insurance 10.3 Automotive 10.4 Defense and Aerospace 10.5 Healthcare and Life Sciences 10.6 Retail 10.7 Telecom and IT 10.8 Manufacturing 10.9 Logistics and Transportation 10.10 Energy and Utilities
11 Automation Testing Market, By Region 11.1 Introduction 11.2 North America 11.3 Europe 11.4 Asia Pacific 11.5 Middle East and Africa 11.6 Latin America
12 Competitive Landscape 12.1 Overview 12.2 Market Ranking 12.3 Competitive Scenario 12.3.1 New Product Launches, Product Upgradations, and Product Enhancements 12.3.2 Partnerships, Collaborations, and Agreements 12.3.3 Mergers and Acquisitions