Rise in demand for business analytics software over cloud and increase in consumer awareness about the benefits of cloud-based business analytics software such as easy access to vital business metrics, higher performance, lower cost, increased revenue, and others drive the growth of the market. However, factors such as traditional data warehouses as well as data security and availability issues hamper the growth of the cloud-based business analytics software market to a certain extent.
Based on end user, the others segment dominated the global market in 2016, and is expected to remain dominant during the forecast period, owing to surge in adoption of the software by numerous industries. Furthermore, retail is expected to grow at the highest CAGR during the forecast period.
The global cloud-based business analytics software Market was led by the customer analytics segment in 2016, and the segment is projected to maintain its dominance during the forecast period. However, the others segment is expected to witness the highest growth, owing to increase in adoption of business analytics software by many small- & medium-sized businesses for different applications.
In 2016, the global market was dominated by the hybrid cloud segment, and is expected to remain dominant during the forecast period. However, the segment is also expected to witness highest growth, owing to increase in deployment of hybrid cloud-based software by multiple organizations.
Key Findings of the Cloud-based Business Analytics Software Market:
By end user, the others segment is expected to exhibit significant increase in the global Cloud-Based Business Analytics Software Market during the forecast period.
In 2016, North America accounted for the highest revenue among the other regions.
Based on application, the customer analytics segment generated the highest revenue in 2016.
By deployment model, the hybrid cloud segment is anticipated to exhibit substantial growth during the forecast period.
Some of the key market players profiled in the report include Oracle Corporation, SAS Institute Inc., SAP SE, International Business Machines (IBM) Corporation, Microsoft Corporation, Adobe Systems Incorporated, Tableau Software., Salesforce.com, Inc., QlikTech International AB, and Fair Isaac Corporation.
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