The e-learning market size is expected to grow at a CAGR of over 13% during 2020-2026.
The online learning market is likely to witness an absolute growth of about 110% by 2026. The online education market and content delivery is seeing a paradigm shift from content delivery to interactive learning platforms, language training, functional skill development, proficiency testing, and higher education pedagogy, video streaming of classes to corporate training, talent management, and e-governance.
The increasing focus on m-learning, deployment of augmented reality, and cloud infrastructure adoption for hosting applications to derive scalability will create lucrative opportunities for leading online education companies in the market.
E-Learning Market Segmentation
The global e-learning market research report includes a detailed segmentation by delivery mode, learning mode, function type, end-user, geography. The packaged content segment occupied around 58% of the e-learning market share in 2020. Private institutional interest toward gamification is on the rise as the vendors are trying to improve the competitive edge of their pedagogy over the conventional methods. The demand for e-learning as a packaged content increases, mainly due to the desire to acquire skills amongst corporates.
For instance, the increasing demand for skills in the tech industry such as virtual reality, artificial intelligence, and big data is propelling the adoption of this mode of delivery in the corporate e-learning market. Over the past few years, this has led several vendors to grow and expand their businesses significantly.
For instance, Pluralsight, a tech e-learning provider, is one of the fastest-growing companies in Utah. The packaged e-learning content market will continue to grow as corporates' requirement rises and needs more agility.
The self-paced segment is expected to maintain its dominance, witnessing an incremental growth of over USD 139 billion during the forecast period. Europe, Russia, and the UK have emerged as the major consumers of self-paced e-learning modes over the last decade.
The self-paced e-learning segment in countries such as Myanmar, Mongolia, Rwanda, Sri Lanka, Laos, Nepal, Cambodia, Ethiopia, Senegal, Uganda, Mauritius, Mali, Slovakia, Namibia, and Lithuania are expected to grow at a CAGR of more than 15% during the period 2020-2026. About 72.78% of adults consider themselves lifelong learners, creating tremendous growth opportunities for online education companies in the market during the forecast period.
The training segment is projected to witness an absolute growth of approximately 104% by 2026. Computer-based training is a new-age learning method that uses special training programs designed for different tasks. Web-based training is a subset of computer-based training and is made available on the internet through web technologies.
The onset of the COVID-19 pandemic propelled the demand for these modes of learning in the global market. Vendors leveraged this demand to expand their product portfolios and widen their customer reach. Training professional, governmental-related, and academic was estimated at around USD 134 billion in 2020.
The corporate segment will record an absolute growth of approximately 134% during the forecast period. As the COVID-19 pandemic caused the changes in work culture and regulations to become more widespread and permanent, learning and development specialists have taken corporate e-learning as their strategy to empower and train their employees. Players focus on deploying cost-effective, efficient, and time-saving cloud-based solutions to gain a larger share in the corporate training segment.
Insights by Geography
The North America e-learning market is expected to post an incremental growth of over USD 62 billion during the forecast period. The corporate sector is expected to remain the largest segment in the North American market.
The e-learning market in the US is projected to grow at a CAGR of around 10% during the period. The US is the largest self-paced learning market globally, with the potential to radically influence the prospects in the industry.
Together, public and private investments constitute an annual flow of about USD 1.3 trillion into the country's education system. A significant amount of it is channelized to improve the effectiveness of conventional learning and training methods.
E-Learning Market Vendor Landscape
Vendors offer highly customizable platforms that can enable instructors to customize content dynamically as per the end-user requirements. Setting the price right to effectively gauge and capture the marginal utility of the potential consumer is another strategic challenge for vendors in the market.
While freemium offerings with attractive short-term subscription pricing can help players garner a large customer base, continuous investments in product development, especially through gamified and contextualized interfaces, can help them engage and retain the learning audience.
Apollo Education Group
Other Prominent Vendors
Think & Learn (BYJU'S)
L2P (Learn 2 Play)
Bright Little Labs
Age of Learning
Key Topics Covered:
1 Research Methodology
2 Research Objectives
3 Research Process
4 Scope & Coverage 4.1 Market Definition 4.2 Base Year 4.3 Scope of The Study 4.4 Market Segments
7 Introduction 7.1 Overview 7.2 Impact Of COVID-19
8 Market Opportunities & Trends 8.1 Increasing Use of Mobile Applications in E-Learning Industry 8.2 Growth of Blended Learning 8.3 Increasing Use Of VR & AR Applications
9 Market Growth Enablers 9.1 Increasing Demand for Internet-Enabled Devices 9.2 Growing Need For Strong Workforce Skills 9.3 Digital Transformation In Learning & Training 9.4 Continuous Investment In Digital Learning
10 Market Growth Restraints 10.1 Growing Demand For Continuous Product Innovation 10.2 Variability In Hardware & Software 10.3 Limited Access To Closed Markets & Platforms 10.4 Inadequate Internet Bandwidth In Developing Countries 10.5 Lack Of Viable Revenue & Monetization Models