Global Location Based Advertising Strategic Business Report 2023: Rising Smartphone Usage Lends Growth Opportunities for LBA

DUBLIN, July 10, 2023 /PRNewswire/ -- The "Location Based Advertising (LBA): Global Strategic Business Report" report has been added to  ResearchAndMarkets.com's offering.

The global market for Location Based Advertising (LBA) estimated at US$80.5 Billion in the year 2022, is projected to reach a revised size of US$219.4 Billion by 2030, growing at a CAGR of 13.3% over the analysis period 2022-2030.

Retail Outlets, one of the segments analyzed in the report, is projected to record a 12.5% CAGR and reach US$90.8 Billion by the end of the analysis period.

Taking into account the ongoing post pandemic recovery, growth in the Public Places segment is readjusted to a revised 14.9% CAGR for the next 8-year period.

The U.S. Market is Estimated at $25.7 Billion, While China is Forecast to Grow at 16.2% CAGR

The Location Based Advertising (LBA) market in the U.S. is estimated at US$25.7 Billion in the year 2022. China, the world's second largest economy, is forecast to reach a projected market size of US$29.4 Billion by the year 2030 trailing a CAGR of 16.2% over the analysis period 2022 to 2030.

Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 11.4% and 11.8% respectively over the 2022-2030 period. Within Europe, Germany is forecast to grow at approximately 12.7% CAGR. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$28.2 Billion by the year 2030.

Select Competitors (Total 53 Featured) -

• Aislelabs Inc.
• Foursquare Labs, Inc.
• Gamigo AG
• GroundTruth
• Scanbuy, Inc.
• Yoose PTE. Ltd.

Key Topics Covered:

I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

• Impact of COVID-19 Pandemic and Looming Global Recession: 2020 Marked as a Year of Disruption & Transformation
• As the Race between the Virus & Vaccines Intensifies, Where is the World Economy Headed in 2021?
• World Economic Growth Projections (Real GDP, Annual % Change) for 2020 through 2022
• COVID-19 Pandemic Upends the Advertising Landscape
• Global Advertising, Media & Broadcasting Market Growth Outlook (in %) for Years 2019 through 2025
• Global Advertising, Media & Broadcasting Market: Annual % Growth by Major Geographies for 2019-2025
• The Market for Contextual Advertising and the Pandemic Impact
• COVID-19 Impact on Advertising Industry Affects AI Investments
• COVID-19 Impact on Global Ad Spending within Digital Medium: 2021
• Location Based Advertising (LBA) - Global Key Competitors Percentage Market Share in 2022 (E)
• Advertising: Essential for Corporate/Brand Survival & Existence
• Global Advertising Spending by Medium (in %): 2020E
• Activity-based and Location-based: The two Leading Contextual Advertising Types
• World Contextual Advertising Market by Type (2021): Percentage Breakdown of Revenues for Activity-Based Advertising, Location-Based Advertising, and Other Types
• Rising Importance of Location-based Advertising Augurs Well
• Evolution of LBA and Factors Responsible for its Success
• Benefits of LBA
• Location-Based Advertising: Types
• Examples of Successful Location-Based Mobile Advertising
• Launching a Successful LB Marketing Campaign
• Geo-Location Data Vs Location Based Advertising
• LVD Technology & the Future of Marketing
• Global Market Prospects & Outlook
• Key Growth Drivers
• Analysis by Application
• World Location Based Advertising (LBA) Market by Application (2021 & 2027): Percentage Breakdown of Revenues for Retail Outlets, Public Places, Airports, Hospitals, and Other Applications
• Regional Analysis
• Global Market for Location Based Advertising (LBA): Percentage Breakdown of Revenues for Developed and Developing Regions (2021 & 2027)
• Global Market for Location Based Advertising (LBA) - Geographic Regions Ranked by % CAGR (Revenues) for 2020-2027: China, Asia-Pacific, Latin America, Middle East, Africa, USA, Europe, Canada, and Japan
• Competitive Scenario
• Recent Market Activity
• Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

• Mobile Marketing Future: Precise Location-Based Advertising
• Technology Trends Impacting Location-Based Marketing
• Most Marketing Budgets Prioritize and Focus on Location-Based Marketing
• Growing Importance of Digital Advertising Favors Growth
• World Digital Advertising Expenditure (in US$ Billion) for the Years 2019, 2021, and 2023
• Digital Ad Spending as % of Total Media Ad Spending in Select Countries for the Year 2019
• Growing Relevance of AI to Location-Based Advertising
• Rise in Smartphone Usage Lends Growth Opportunities for LBA
• Smartphone and Tablet PCs Shipments in Million Units for the Years 2019, 2021 and 2023
• Smartphone Users Worldwide (In Billion): 2016-2021E
• Smartphone Penetration Rate as Share of Total Population: 2016-2021
• Breakdown of Mobile Internet Revenues by Category (in %): 2020
• Global Internet Users in Billion for the Years 2014 through 2020
• World Internet Penetration Rate (in %) by Geographic Region: February 2021
• Integrating SMS in LBA Increases Success Rate of Reaching Target Customers
• Launch of 5G Networks to Boost Growth
• 5G Smartphone Sales in Million Units: 2019-2022
• Millennials: An Important Demographic
• Consumer Attitude to Targeted Online Advertising by Age Group
• LBA Draws Greater Consumer Insights
• Mobile Search, and Navigation Apps to Drive Growth
• Social Media with Location Based Features: Emerging Avenues for Marketing
• Location-based Advertising Better Grasps Consumer Attention on Paid Social Media
• How Location-based Advertising Helps Formulating Strategy?
• Best Networks to Launch Localized Advertisements
• LBA: A Useful Advertising Tool for Retail Outlets
• Location-based Advertising (LBA) Gains Foothold at Airports
• Global Airlines Performance by Region: 2020 Vs 2019
• COVID-19 Pandemic Dents Airline Revenues: Commercial Airline Revenue Growth (in %) for 2010-2020E
• Geotargeting for Hospital Advertising
• CheckPoints, a Location-Based Advertising Approach
• Context Sensitive Advertising: Significance of Context in LBA
• Issues and Challenges
• Privacy Concerns Remain Big Issue
• Perception of Location-Based Advertising as Spam
• Restrictions on Collection of Location Data to Cost Marketers
• Consumer Willingness to Share Location and Personal Data
• Location Based Advertising: A Conceptual Review
• Push Approach/Push Advertising
• Pull Approach/Pull Advertising
• LBA Ecosystem
• Significant Aspects of LBA: The Three 'R's of LBA

4. GLOBAL MARKET PERSPECTIVE

III. MARKET ANALYSIS

IV. COMPETITION

For more information about this report visit https://www.researchandmarkets.com/r/tj95el

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