Global Whole Grain and High Fiber Foods Market

NEW YORK, Jan. 29, 2015 /PRNewswire/ -- This report analyzes the worldwide markets for Whole Grain and High Fiber Foods in US$ Thousands by the following Product Segments: Cereals, Baked Food, Snacks, and Others. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2013 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 151 companies including many key and niche players such as -

Ardent MillsBENEO GmbhCargill, Inc.Cereal Ingredients, Inc.Creafill Fibers Corp.

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I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONSStudy Reliability and Reporting Limitations I-1Disclaimers I-2Data Interpretation & Reporting Level I-2Quantitative Techniques & Analytics I-3Product Definitions and Scope of Study I-3Whole Grains I-3Food Fiber I-3Cereals I-4Baked Foods I-4Snacks I-4Flour I-4Pasta I-4II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1

An Overview of Whole Grain and High Fiber Foods II-1

Market Remains Resilient During Recessionary Period II-2

Developed Markets: Traditional Revenue Contributors II-2

Developing Countries to Underpin Future Demand Trends II-3

India & China: Important Potential Future Markets II-4

Table 1: Ten Largest Populated Countries Worldwide (July

2013): Total Population (in Millions) by Age Group 0-14

Years, 15-44 Years, 45-64 Years, and 65+ Years for China,

India, USA, Indonesia, Brazil, Pakistan, Nigeria,

Bangladesh, Russia and Japan (includes corresponding

Graph/Chart) II-5

Table 2: Ten Largest Populated Countries Worldwide (July2013): Percentage Population by Age Group 0-14 Years, 15-44Years, 45-64 Years, and 65+ Years for China, India, USA,Indonesia, Brazil, Pakistan, Nigeria, Bangladesh, Russia andJapan (includes corresponding Graph/Chart) II-6

2. MARKET DYNAMICS II-7

A Comeback Era of Ancient Grains II-7

Whole Grain Quinoa Rapidly Gains Widespread Adoption II-7

Low Consumption Levels Reflect Untapped Potential II-7

Whole Grain Stamp Formulation Improves Identification and

Acceptance II-8

Cereals - The Largest Revenue Contributor II-8

Gluten Intolerance Drives Demand for Gluten Free Whole Grain

Products II-9

Children's Foods - An Untapped Market II-9

Dietary Guidelines Promote Healthy Foods II-10

High-Fiber Foods Gain Momentum II-11

Breads - Trend towards Premiumization II-12

Fighting Obesity with Fibers II-12

Table 3: Obese and Overweight & Obese Population in the World

(2013): Percentage Share Breakdown by Region for US, European

Union, and Rest of World (includes corresponding Graph/Chart) II-13

High Fibers Makes In Roads into the Beverage Industry II-14

Innovative Products Drive Market Expansion II-14

Table 4: Number of Whole Grain Product Launches Worldwide (

2000-2013) (includes corresponding Graph/Chart) II-14

Blends Promote Whole Grain Consumption II-15

Sprouted Grains - The Next Popular Trend II-16

Whole Grains Counter Declining Pasta Sales II-16

Special Breads Benefit from Focus on Health Foods II-17

Snack Bars Gains Widespread Acceptance II-17

Communication and Collaboration Imperative for Product

Innovations II-18

Studies Corroborate Health Benefits of Whole Grains II-18

Fast Whole Grain Facts II-19

Lowering Risk of Heart Disease II-19

Nutrition and Digestive Health II-20

Expanding Diabetic Patient Base: A Key Opportunity Indicator II-20

Market Challenges II-21

Limited Information Hinders Widespread Consumer Adoption II-21

High Costs of Whole Grain Foods - A Barrier II-21

Taste - A Critical Determinant for Widespread Adoption II-21

Formulation of Whole Grain Products - A Tough Task for

Manufacturers II-21

Grains & Legumes Nutrition Council Launches Industry Code to

Combat Misleading Claims by Food Manufacturers II-22

3. AN INTRODUCTION TO WHOLE GRAINS II-23Whole Grains - A Historical Review II-23Constituents of a Grain II-23Germ II-23Endosperm II-23Bran II-24Common Grains in Use II-24Whole Grains & Whole Grain Foods - A Conceptual Definition II-24Definition of Whole Grain II-24Gluten-Free Whole Grains II-25FDA Defines 'Whole Grain Foods' II-25Refining Process & its Impact on Grain Constituents II-25Whole Grain Health Claims II-26Gaining Prominence II-26FDA Authorized Health Claims for Whole Grain Foods II-26Limitations for Health Claims II-27Food Fibers II-27What is Food Fiber? II-27Fiber Content in Relation to Whole Grains II-27Fiber Composition in Select Whole Grains II-28Types of Fiber II-28Soluble Fiber II-28Insoluble Fiber II-29High-Fiber Foods II-30The following tables provide information on the fibercontent in different types of foods: II-30Pasta, Cereals & Grains II-31Fruits II-31Vegetables II-31Legumes, Seeds & Nuts II-32Ideal Fiber Consumption Levels II-32Table 5: World Market for High-Fiber Bread (2013): PerCapita Consumption in Select Geographical Markets (InKilograms) (includes corresponding Graph/Chart) II-33Health Benefits of Fiber II-33Critical for Human Digestive System II-33Low Risk of Cardiovascular Diseases II-34Facilitate Diabetes Management II-34Aids Weight Management II-34Side Effects of Excessive Fiber Consumption II-34Whole Grain & High-Fiber Foods II-35Cereals II-35Breakfast Cereals II-35Baked Foods II-36Snacks II-36Flour II-36Pasta II-37Common Pasta Types and their Shapes II-37Whole Grains & Beans II-37

4. RECENT INDUSTRY ACTIVITY II-38

J.M Smucker to Take Over Sahale Snacks II-38

TreeHouse Foods Takes Over Flagstone Foods II-38

Flower Foods Takes Over Bread Baking Business of Hostess Brands II-38

Grainland Cooperative and Minnier Cooperative to Merge Operations II-38

Pinnacle Foods Ceases Merger Agreement with The Hillshire Brands II-38

Shearer's Foods Acquires Business Operations of Snyder's-Lance II-38

Associated British Foods Takes Over Dorset Cereals II-38

The Scoular Company in Collaboration with Hi-Pro Feeds Takes

Over Corn Processing Unit in Dexter II-38

Hain Celestial Acquires Rudi's Organic Bakery II-39

Annie's Baking Takes Over Snack Manufacturing Facility of Safeway II-39

Post Holdings Acquires Dakota Growers Pasta Company II-39

ConAgra Foods Takes Over Ralcorp II-39

Bay State Milling Company Takes Over Certified Foods II-39

The Scoular Company Takes Over R.O.Mayes & Sons II-39

Plaza Belmont Fund Takes Over Labriola Baking II-39

Post Holdings Acquires Snack, Granola and Cereal Business of

Hearthside Food Solutions II-39

Post Foods Takes Over Attune Foods II-39

5. PRODUCT LAUNCHES/DEVELOPMENTS II-40Bagrry's Introduces Oats for India II-40Marzetti Introduces Pre-Cooked Frozen Pasta II-40Puratos Introduces First Whole Wheat Bread Mix II-40Kellogg Company Introduces New Cereals, Expands Snack AndFrozen Food Lineup II-40Boulder Canyon Introduces Ancient Grains II-40Kellogg Company Launches New Product Range II-40Chabaso Bakery Introduces Artisan Sandwich Bread II-40Kellogg Company Unveils Whole-grain crackers II-40JTM Food Group Unveils Wholegrain Rich Macaroni and cheese II-41Jamba Juice Announces New Whole Grain and Whole Food Boosts II-41Walkers Shortbread Introduces Mini Crunchy Oatmeal Cookies II-41MOM Brands Introduces Instant Steel Cut Oatmeal II-41JM Swank Introduces Enriched Pasta II-41Great Harvest Bread Company Collaborates with Esri LocationAnalytics II-41Better4U Foods Introduces All Natural Sprouted Grain Pizzas II-41QualiTech Introduces Bakery boost II-41Dare Foods Limited Launches Breton Popped II-41Post Foods Unveils New Honey Bunches of Oats Greek HoneyCrunch Cereal II-42Back to Nature Launches New All-Natural Granola II-42Post Foods Launches Great Grains Protein Blend Cereal II-42Auntie Anne's, Inc. Introduces Whole Grain Pretzel II-42KIND Healthy Snacks Introduces Healthy Grains Bars Line II-42Horizon Milling Unveils Sprouted White Spring Whole Wheat Flour II-42Kraft Adds Whole Wheat Version to the Popular Kd Line. II-42Lundberg Family Farms Introduces Whole Grains in Entrees II-42Mother Nature's Farms Unveils New Line of Grains and HealthySnacks II-43Barbara's Introduces Two Snack Cereals II-43Snyder's-Lance Introduces All-Natural Cracker Creations II-43Uncle Ben's Introduces Rice varieties II-43Crunchmaster Unveils Cheezy and Grammy Crisps II-43Sunchips Introduces Sunchips 6 Grain Medley Snacks II-43Kraft Foods Introduces New MilkBite Milk and Granola Bars II-43Kraft Foods Introduces belVita Breakfast Biscuits II-43LaMar's Donuts Introduces Whole Grain Donuts and 'Skinny' Lattes II-44Kashi Company Launches GOLEAN Crisp! Cinnamon Crumble Cereal II-44Cargill NatureFresh Unveils Whole Wheat Flour in India II-44Grain Waves Wholegrain Snacks launches new Grain Waves 7Grains & Seeds II-44ConAgra Unveils Wholegrain White Flour with Stronger Gluten II-44Hain Celestial Introduces EARTH'S BEST® BRAND II-44

6. FOCUS ON SELECT GLOBAL PLAYERS II-45

Ardent Mills (US) II-45

BENEO Gmbh (Germany) II-45

Cargill, Inc. (US) II-45

Cereal Ingredients, Inc. (US) II-46

Creafill Fibers Corp. (US) II-46

Flowers Foods, Inc. (US) II-46

General Mills, Inc. (US) II-47

Grain Millers, Inc. (US) II-47

Grupo Bimbo, S.A.B. de C.V. (Mexico) II-47

Hodgson Mill, Inc. (US) II-48

International Fiber Corporation (US) II-48

J. RETTENMAIER & SÖHNE GmbH + Co. KG (Germany) II-48

Kellogg Company (US) II-49

Mondelez International (US) II-49

MGP Ingredients, Inc. (US) II-49

Nestlé S.A. (Switzerland) II-50

New World Pasta Company (US) II-50

PepsiCo, Inc. (US) II-51

Quaker Oats Company (US) II-51

Sensus (Holland) II-51

SunOpta Ingredients Group (US) II-52

Watson, Inc. (US) II-52

Major Councils/Associations II-52

The Whole Grains Council II-52

International Fiber Council II-53

The National Fiber Council II-53

7. GLOBAL MARKET PERSPECTIVE II-54Table 6: World Recent Past, Current & Future Analysis forWhole Grain and High Fiber Foods by Geographic Region - US,Canada, Japan, Europe, Asia-Pacific, Latin America and Rest ofWorld Markets Independently Analyzed with Annual Sales Figuresin US$ Thousand for Years 2013 through 2020 (includescorresponding Graph/Chart) II-54

Table 7: World Historic Review for Whole Grain and High Fiber

Foods by Geographic Region - US, Canada, Japan, Europe,

Asia-Pacific, Latin America and Rest of World Markets

Independently Analyzed with Annual Sales Figures in US$

Thousand for Years 2006 through 2012 (includes corresponding

Graph/Chart) II-55

Table 8: World 15-Year Perspective for Whole Grain and HighFiber Foods by Geographic Region - Percentage Breakdown ofDollar Sales for US, Canada, Japan, Europe, Asia-Pacific,Latin America and Rest of World Markets for Years 2006, 2014 &2020 (includes corresponding Graph/Chart) II-56Whole Grain and High Fiber Foods Market by Product Segments II-57Table 9: World Recent Past, Current & Future Analysis forCereals containing Whole Grain and High Fiber by GeographicRegion - US, Canada, Japan, Europe, Asia-Pacific, LatinAmerica and Rest of World Markets Independently Analyzed withAnnual Sales Figures in US$ Thousand for Years 2013 through2020 (includes corresponding Graph/Chart) II-57

Table 10: World Historic Review for Cereals containing Whole

Grain and High Fiber by Geographic Region - US, Canada, Japan,

Europe, Asia-Pacific, Latin America and Rest of World Markets

Independently Analyzed with Annual Sales Figures in US$

Thousand for Years 2006 through 2012 (includes corresponding

Graph/Chart) II-58

Table 11: World 15-Year Perspective for Cereals containingWhole Grain and High Fiber by Geographic Region - PercentageBreakdown of Dollar Sales for US, Canada, Japan, Europe,Asia-Pacific, Latin America and Rest of World Markets forYears 2006, 2014 & 2020 (includes corresponding Graph/Chart) II-59

Table 12: World Recent Past, Current & Future Analysis for

Baked Food containing Whole Grain and High Fiber by Geographic

Region - US, Canada, Japan, Europe, Asia-Pacific, Latin

America and Rest of World Markets Independently Analyzed with

Annual Sales Figures in US$ Thousand for Years 2013 through

2020 (includes corresponding Graph/Chart) II-60

Table 13: World Historic Review for Baked Food containingWhole Grain and High Fiber by Geographic Region - US, Canada,Japan, Europe, Asia-Pacific, Latin America and Rest of WorldMarkets Independently Analyzed with Annual Sales Figures inUS$ Thousand for Years 2006 through 2012 (includescorresponding Graph/Chart) II-61

Table 14: World 15-Year Perspective for Baked Food containing

Whole Grain and High Fiber by Geographic Region - Percentage

Breakdown of Dollar Sales for US, Canada, Japan, Europe,

Asia-Pacific, Latin America and Rest of World Markets for

Years 2006, 2014 & 2020 (includes corresponding Graph/Chart) II-62

Table 15: World Recent Past, Current & Future Analysis forSnacks containing Whole Grain and High Fiber by GeographicRegion - US, Canada, Japan, Europe, Asia-Pacific, LatinAmerica and Rest of World Markets Independently Analyzed withAnnual Sales Figures in US$ Thousand for Years 2013 through2020 (includes corresponding Graph/Chart) II-63

Table 16: World Historic Review for Snacks containing Whole

Grain and High Fiber by Geographic Region - US, Canada, Japan,

Europe, Asia-Pacific, Latin America and Rest of World Markets

Independently Analyzed with Annual Sales Figures in US$

Thousand for Years 2006 through 2012 (includes corresponding

Graph/Chart) II-64

Table 17: World 15-Year Perspective for Snacks containingWhole Grain and High Fiber by Geographic Region - PercentageBreakdown of Dollar Sales for US, Canada, Japan, Europe,Asia-Pacific, Latin America and Rest of World Markets forYears 2006, 2014 & 2020 (includes corresponding Graph/Chart) II-65

Table 18: World Recent Past, Current & Future Analysis for

Other Whole Grain and High Fiber Foods by Geographic Region -

US, Canada, Japan, Europe, Asia-Pacific, Latin America and

Rest of World Markets Independently Analyzed with Annual Sales

Figures in US$ Thousand for Years 2013 through 2020 (includes

corresponding Graph/Chart) II-66

Table 19: World Historic Review for Other Whole Grain and HighFiber Foods by Geographic Region - US, Canada, Japan, Europe,Asia-Pacific, Latin America and Rest of World MarketsIndependently Analyzed with Annual Sales Figures in US$Thousand for Years 2006 through 2012 (includes correspondingGraph/Chart) II-67

Table 20: World 15-Year Perspective for Other Whole Grain and

High Fiber Foods by Geographic Region - Percentage Breakdown

of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific,

Latin America and Rest of World Markets for Years 2006, 2014 &

2020 (includes corresponding Graph/Chart) II-68

III. MARKET

1. THE UNITED STATES III-1

A.Market Analysis III-1

Overview III-1

Table 21: Whole Grain Consumption Trends at Home

(2007-2014) (includes corresponding Graph/Chart) III-2

Profile of American Functional Food Consumers III-2

Health Concerns among American Consumers III-3

Changing Consumers Attitudes - A Refreshing Change III-3

Table 22: Ranking of Food Types by Consumer Preference

(includes corresponding Graph/Chart) III-3

Demographics Influence Dietary Trends III-4

Not enough Whole Grains in American Diet Yet III-4

Wholegrain Products Market Remain Upbeat Despite Recession III-4

Innovative Product Formulations Gain Wider Acceptance III-4

Strong Growth in Food Fiber Industry III-5

Food Makers Focus on Gluten-Free Products III-5

Table 23: Gluten-Free Foods Market in the US (2013):

Percentage Share Breakdown by Distribution Channel

(includes corresponding Graph/Chart) III-6

Table 24: Gluten-Free Foods Market in the US (2013): FoodCategory Ranking by % of Consumer Satisfaction (includescorresponding Graph/Chart) III-6Obesity Concerns Opens Ground for Fiber and Whole Grain Foods III-7Rising Consumption of Whole Grains to Affect Organic Food Sales III-7Dietary Guidelines Pep Up Whole Grain Foods Consumption III-7Rising Demand for Whole Grain Baked Goods III-8Identifying Whole Grains - A Tricky Process III-9New Strategies to Promote Whole Grain Consumption III-9A Glance at Recommendations over the Years III-10Recent Industry Activity III-11Product Launches/Developments III-13Key Players III-16B.Market Analytics III-22Table 25: US Recent Past, Current & Future Analysis forWhole Grain and High Fiber Foods by Product Segment -Cereals, Baked Food, Snacks, and Other Whole Grain & HighFiber Food Markets Independently Analyzed with Annual SalesFigures in US$ Thousand for Years 2013 through 2020(includes corresponding Graph/Chart) III-22

Table 26: US Historic Review for Whole Grain and High Fiber

Foods by Product Segment - Cereals, Baked Food, Snacks, and

Other Whole Grain & High Fiber Food Markets Independently

Analyzed with Annual Sales Figures in US$ Thousand for Years

2006 through 2012 (includes corresponding Graph/Chart) III-23

Table 27: US 15-Year Perspective for Whole Grain and HighFiber Foods by Product Segment - Percentage Breakdown ofDollar Sales for Cereals, Baked Food, Snacks, and OtherWhole Grain & High Fiber Food Markets for Years 2006, 2014 &2020 (includes corresponding Graph/Chart) III-24

2. CANADA III-25

A.Market Analysis III-25

Outlook III-25

Market Overview III-25

Mounting Whole Grain Product Launches III-25

Identification of Whole Grains III-26

Product Launch III-26

B.Market Analytics III-27

Table 28: Canadian Recent Past, Current & Future Analysis

for Whole Grain and High Fiber Foods by Product Segment -

Cereals, Baked Food, Snacks, and Other Whole Grain & High

Fiber Food Markets Independently Analyzed with Annual Sales

Figures in US$ Thousand for Years 2013 through 2020

(includes corresponding Graph/Chart) III-27

Table 29: Canadian Historic Review for Whole Grain and HighFiber Foods by Product Segment - Cereals, Baked Food,Snacks, and Other Whole Grain & High Fiber Food MarketsIndependently Analyzed with Annual Sales Figures in US$Thousand for Years 2006 through 2012 (includes correspondingGraph/Chart) III-28

Table 30: Canadian 15-Year Perspective for Whole Grain and

High Fiber Foods by Product Segment - Percentage Breakdown

of Dollar Sales for Cereals, Baked Food, Snacks, and Other

Whole Grain & High Fiber Food Markets for Years 2006, 2014 &

2020 (includes corresponding Graph/Chart) III-29

3. JAPAN III-30A.Market Analysis III-30Outlook III-30A Prime Market III-30B.Market Analytics III-31Table 31: Japanese Recent Past, Current & Future Analysisfor Whole Grain and High Fiber Foods by Product Segment -Cereals, Baked Food, Snacks, and Other Whole Grain & HighFiber Food Markets Independently Analyzed with Annual SalesFigures in US$ Thousand for Years 2013 through 2020(includes corresponding Graph/Chart) III-31

Table 32: Japanese Historic Review for Whole Grain and High

Fiber Foods by Product Segment - Cereals, Baked Food,

Snacks, and Other Whole Grain & High Fiber Food Markets

Independently Analyzed with Annual Sales Figures in US$

Thousand for Years 2006 through 2012 (includes corresponding

Graph/Chart) III-32

Table 33: Japanese 15-Year Perspective for Whole Grain andHigh Fiber Foods by Product Segment - Percentage Breakdownof Dollar Sales for Cereals, Baked Food, Snacks, and OtherWhole Grain & High Fiber Food Markets for Years 2006, 2014 &2020 (includes corresponding Graph/Chart) III-33

4. EUROPE III-34

A.Market Analysis III-34

Outlook III-34

Overview III-34

National Recommendations for Whole Grain Intake III-34

European Bakery Sector Moves Towards Healthy Alternatives III-34

Growing Health Awareness Encourages Preference for Whole

Grain Bread III-35

Changing Demographics to Propel Market Growth III-35

Table 34: Population Breakup by Age Group for Select

European Countries: 2011 (as a Percentage of Total

Population) (includes corresponding Graph/Chart) III-36

Recent Industry Activity III-37

Focus on Select Players III-37

B.Market Analytics III-39

Table 35: European Recent Past, Current & Future Analysis

for Whole Grain and High Fiber Foods by Geographic Region -

France, Germany, Italy, UK, Spain, Russia, and Rest of

Europe Markets Independently Analyzed with Annual Sales

Figures in US$ Thousand for Years 2013 through 2020

(includes corresponding Graph/Chart) III-39

Table 36: European Historic Review for Whole Grain and HighFiber Foods by Geographic Region - France, Germany, Italy,UK, Spain, Russia, and Rest of Europe Markets IndependentlyAnalyzed with Annual Sales Figures in US$ Thousand for Years2006 through 2012 (includes corresponding Graph/Chart) III-40

Table 37: European 15-Year Perspective for Whole Grain and

High Fiber Foods by Geographic Region - Percentage Breakdown

of Dollar Sales for France, Germany, Italy, UK, Spain,

Russia, and Rest of Europe Markets for Years 2006, 2014 &

2020 (includes corresponding Graph/Chart) III-41

Table 38: European Recent Past, Current & Future Analysisfor Whole Grain and High Fiber Foods by Product Segment -Cereals, Baked Food, Snacks, and Other Whole Grain & HighFiber Food Markets Independently Analyzed with Annual SalesFigures in US$ Thousand for Years 2013 through 2020(includes corresponding Graph/Chart) III-42

Table 39: European Historic Review for Whole Grain and High

Fiber Foods by Product Segment - Cereals, Baked Food,

Snacks, and Other Whole Grain & High Fiber Food Markets

Independently Analyzed with Annual Sales Figures in US$

Thousand for Years 2006 through 2012 (includes corresponding

Graph/Chart) III-43

Table 40: European 15-Year Perspective for Whole Grain andHigh Fiber Foods by Product Segment - Percentage Breakdownof Dollar Sales for Cereals, Baked Food, Snacks, and OtherWhole Grain & High Fiber Food Markets for Years 2006, 2014 &2020 (includes corresponding Graph/Chart) III-44

4a. FRANCE III-45

A.Market Analysis III-45

Outlook III-45

B.Market Analytics III-46

Table 41: French Recent Past, Current & Future Analysis for

Whole Grain and High Fiber Foods by Product Segment -

Cereals, Baked Food, Snacks, and Other Whole Grain & High

Fiber Food Markets Independently Analyzed with Annual Sales

Figures in US$ Thousand for Years 2013 through 2020

(includes corresponding Graph/Chart) III-46

Table 42: French Historic Review for Whole Grain and HighFiber Foods by Product Segment - Cereals, Baked Food,Snacks, and Other Whole Grain & High Fiber Food MarketsIndependently Analyzed with Annual Sales Figures in US$Thousand for Years 2006 through 2012 (includes correspondingGraph/Chart) III-47

Table 43: French 15-Year Perspective for Whole Grain and

High Fiber Foods by Product Segment - Percentage Breakdown

of Dollar Sales for Cereals, Baked Food, Snacks, and Other

Whole Grain & High Fiber Food Markets for Years 2006, 2014 &

2020 (includes corresponding Graph/Chart) III-48

4b. GERMANY III-49A.Market Analysis III-49Outlook III-49Market Overview III-49B.Market Analytics III-50Table 44: German Recent Past, Current & Future Analysis forWhole Grain and High Fiber Foods by Product Segment -Cereals, Baked Food, Snacks, and Other Whole Grain & HighFiber Food Markets Independently Analyzed with Annual SalesFigures in US$ Thousand for Years 2013 through 2020(includes corresponding Graph/Chart) III-50

Table 45: German Historic Review for Whole Grain and High

Fiber Foods by Product Segment - Cereals, Baked Food,

Snacks, and Other Whole Grain & High Fiber Food Markets

Independently Analyzed with Annual Sales Figures in US$

Thousand for Years 2006 through 2012 (includes corresponding

Graph/Chart) III-51

Table 46: German 15-Year Perspective for Whole Grain andHigh Fiber Foods by Product Segment - Percentage Breakdownof Dollar Sales for Cereals, Baked Food, Snacks, and OtherWhole Grain & High Fiber Food Markets for Years 2006, 2014 &2020 (includes corresponding Graph/Chart) III-52

4c. ITALY III-53

A.Market Analysis III-53

Outlook III-53

Whole Grain Pastas Grow in Demand III-53

B.Market Analytics III-54

Table 47: Italian Recent Past, Current & Future Analysis for

Whole Grain and High Fiber Foods by Product Segment -

Cereals, Baked Food, Snacks, and Other Whole Grain & High

Fiber Food Markets Independently Analyzed with Annual Sales

Figures in US$ Thousand for Years 2013 through 2020

(includes corresponding Graph/Chart) III-54

Table 48: Italian Historic Review for Whole Grain and HighFiber Foods by Product Segment - Cereals, Baked Food,Snacks, and Other Whole Grain & High Fiber Food MarketsIndependently Analyzed with Annual Sales Figures in US$Thousand for Years 2006 through 2012 (includes correspondingGraph/Chart) III-55

Table 49: Italian 15-Year Perspective for Whole Grain and

High Fiber Foods by Product Segment - Percentage Breakdown

of Dollar Sales for Cereals, Baked Food, Snacks, and Other

Whole Grain & High Fiber Food Markets for Years 2006, 2014 &

2020 (includes corresponding Graph/Chart) III-56

4d. THE UNITED KINGDOM III-57A.Market Analysis III-57Outlook III-57GI Diet Promotes Whole Grain Pasta Consumption III-57Baked Beans Picking Up Pace III-57Growing Demand for High Fiber Breakfast Cereals III-58B.Market Analytics III-59Table 50: UK Recent Past, Current & Future Analysis forWhole Grain and High Fiber Foods by Product Segment -Cereals, Baked Food, Snacks, and Other Whole Grain & HighFiber Food Markets Independently Analyzed with Annual SalesFigures in US$ Thousand for Years 2013 through 2020(includes corresponding Graph/Chart) III-59

Table 51: UK Historic Review for Whole Grain and High Fiber

Foods by Product Segment - Cereals, Baked Food, Snacks, and

Other Whole Grain & High Fiber Food Markets Independently

Analyzed with Annual Sales Figures in US$ Thousand for Years

2006 through 2012 (includes corresponding Graph/Chart) III-60

Table 52: UK 15-Year Perspective for Whole Grain and HighFiber Foods by Product Segment - Percentage Breakdown ofDollar Sales for Cereals, Baked Food, Snacks, and OtherWhole Grain & High Fiber Food Markets for Years 2006, 2014 &2020 (includes corresponding Graph/Chart) III-61

4e. SPAIN III-62

A.Market Analysis III-62

Outlook III-62

B.Market Analytics III-63

Table 53: Spanish Recent Past, Current & Future Analysis for

Whole Grain and High Fiber Foods by Product Segment -

Cereals, Baked Food, Snacks, and Other Whole Grain & High

Fiber Food Markets Independently Analyzed with Annual Sales

Figures in US$ Thousand for Years 2013 through 2020

(includes corresponding Graph/Chart) III-63

Table 54: Spanish Historic Review for Whole Grain and HighFiber Foods by Product Segment - Cereals, Baked Food,Snacks, and Other Whole Grain & High Fiber Food MarketsIndependently Analyzed with Annual Sales Figures in US$Thousand for Years 2006 through 2012 (includes correspondingGraph/Chart) III-64

Table 55: Spanish 15-Year Perspective for Whole Grain and

High Fiber Foods by Product Segment - Percentage Breakdown

of Dollar Sales for Cereals, Baked Food, Snacks, and Other

Whole Grain & High Fiber Food Markets for Years 2006, 2014 &

2020 (includes corresponding Graph/Chart) III-65

4f. RUSSIA III-66A.Market Analysis III-66Outlook III-66Gaining Pace III-66B.Market Analytics III-67Table 56: Russian Recent Past, Current & Future Analysis forWhole Grain and High Fiber Foods by Product Segment -Cereals, Baked Food, Snacks, and Other Whole Grain & HighFiber Food Markets Independently Analyzed with Annual SalesFigures in US$ Thousand for Years 2013 through 2020(includes corresponding Graph/Chart) III-67

Table 57: Russian Historic Review for Whole Grain and High

Fiber Foods by Product Segment - Cereals, Baked Food,

Snacks, and Other Whole Grain & High Fiber Food Markets

Independently Analyzed with Annual Sales Figures in US$

Thousand for Years 2006 through 2012 (includes corresponding

Graph/Chart) III-68

Table 58: Russian 15-Year Perspective for Whole Grain andHigh Fiber Foods by Product Segment - Percentage Breakdownof Dollar Sales for Cereals, Baked Food, Snacks, and OtherWhole Grain & High Fiber Food Markets for Years 2006, 2014 &2020 (includes corresponding Graph/Chart) III-69

4g. REST OF EUROPE III-70

A.Market Analysis III-70

Outlook III-70

B.Market Analytics III-70

Table 59: Rest of European Recent Past, Current & Future

Analysis for Whole Grain and High Fiber Foods by Product

Segment - Cereals, Baked Food, Snacks, and Other Whole Grain

& High Fiber Food Markets Independently Analyzed with Annual

Sales Figures in US$ Thousand for Years 2013 through 2020

(includes corresponding Graph/Chart) III-70

Table 60: Rest of European Historic Review for Whole Grainand High Fiber Foods by Product Segment - Cereals, BakedFood, Snacks, and Other Whole Grain & High Fiber FoodMarkets Independently Analyzed with Annual Sales Figures inUS$ Thousand for Years 2006 through 2012 (includescorresponding Graph/Chart) III-71

Table 61: Rest of European 15-Year Perspective for Whole

Grain and High Fiber Foods by Product Segment - Percentage

Breakdown of Dollar Sales for Cereals, Baked Food, Snacks,

and Other Whole Grain & High Fiber Food Markets for Years

2006, 2014 & 2020 (includes corresponding Graph/Chart) III-72

5. ASIA-PACIFIC III-73A.Market Analysis III-73Outlook III-73Market Overview III-73B.Market Analytics III-74Table 62: Asia-Pacific Recent Past, Current & FutureAnalysis for Whole Grain and High Fiber Foods by GeographicRegion - China, India and Rest of Asia-Pacific MarketsIndependently Analyzed with Annual Sales Figures in US$Thousand for Years 2013 through 2020 (includes correspondingGraph/Chart) III-74

Table 63: Asia-Pacific Historic Review for Whole Grain and

High Fiber Foods by Geographic Region - China, India and

Rest of Asia-Pacific Markets Independently Analyzed with

Annual Sales Figures in US$ Thousand for Years 2006 through

2012 (includes corresponding Graph/Chart) III-75

Table 64: Asia-Pacific 15-Year Perspective for Whole Grainand High Fiber Foods by Geographic Region - PercentageBreakdown of Dollar Sales for China, India and Rest ofAsia-Pacific Markets for Years 2006, 2014 & 2020 (includescorresponding Graph/Chart) III-76

Table 65: Asia-Pacific Recent Past, Current & Future

Analysis for Whole Grain and High Fiber Foods by Product

Segment - Cereals, Baked Food, Snacks, and Other Whole Grain &

High Fiber Food Markets Independently Analyzed with Annual

Sales Figures in US$ Thousand for Years 2013 through 2020

(includes corresponding Graph/Chart) III-77

Table 66: Asia-Pacific Historic Review for Whole Grain andHigh Fiber Foods by Product Segment - Cereals, Baked Food,Snacks, and Other Whole Grain & High Fiber Food MarketsIndependently Analyzed with Annual Sales Figures in US$Thousand for Years 2006 through 2012 (includes correspondingGraph/Chart) III-78

Table 67: Asia-Pacific 15-Year Perspective for Whole Grain

and High Fiber Foods by Product Segment - Percentage

Breakdown of Dollar Sales for Cereals, Baked Food, Snacks,

and Other Whole Grain & High Fiber Food Markets for Years

2006, 2014 & 2020 (includes corresponding Graph/Chart) III-79

5a. CHINA III-80A.Market Analysis III-80Outlook III-80China - The Emerging Consumer Society III-80B.Market Analytics III-81Table 68: Chinese Recent Past, Current & Future Analysis forWhole Grain and High Fiber Foods by Product Segment -Cereals, Baked Food, Snacks, and Other Whole Grain & HighFiber Food Markets Independently Analyzed with Annual SalesFigures in US$ Thousand for Years 2013 through 2020(includes corresponding Graph/Chart) III-81

Table 69: Chinese Historic Review for Whole Grain and High

Fiber Foods by Product Segment - Cereals, Baked Food,

Snacks, and Other Whole Grain & High Fiber Food Markets

Independently Analyzed with Annual Sales Figures in US$

Thousand for Years 2006 through 2012 (includes corresponding

Graph/Chart) III-82

Table 70: Chinese 15-Year Perspective for Whole Grain andHigh Fiber Foods by Product Segment - Percentage Breakdownof Dollar Sales for Cereals, Baked Food, Snacks, and OtherWhole Grain & High Fiber Food Markets for Years 2006, 2014 &2020 (includes corresponding Graph/Chart) III-83

5b. INDIA III-84

A.Market Analysis III-84

Outlook III-84

India - A Habitual Consumer of Whole Grain & High Fiber Foods III-84

Breakfast Cereals Catch Up III-84

An Emerging Market for Pasta III-84

Product launches and Developments III-85

B.Market Analytics III-86

Table 71: Indian Recent Past, Current & Future Analysis for

Whole Grain and High Fiber Foods by Product Segment -

Cereals, Baked Food, Snacks, and Other Whole Grain & High

Fiber Food Markets Independently Analyzed with Annual Sales

Figures in US$ Thousand for Years 2013 through 2020

(includes corresponding Graph/Chart) III-86

Table 72: Indian Historic Review for Whole Grain and HighFiber Foods by Product Segment - Cereals, Baked Food,Snacks, and Other Whole Grain & High Fiber Food MarketsIndependently Analyzed with Annual Sales Figures in US$Thousand for Years 2006 through 2012 (includes correspondingGraph/Chart) III-87

Table 73: Indian 15-Year Perspective for Whole Grain and

High Fiber Foods by Product Segment - Percentage Breakdown

of Dollar Sales for Cereals, Baked Food, Snacks, and Other

Whole Grain & High Fiber Food Markets for Years 2006, 2014 &

2020 (includes corresponding Graph/Chart) III-88

5c. REST OF ASIA-PACIFIC III-89A.Market Analysis III-89Outlook III-89Australia III-89Table 74: Recommended Serves of Grain-Based Foods inChildren (includes corresponding Graph/Chart) III-89

Table 75: Recommended Serves of Grain-Based Foods in

Adults. (includes corresponding Graph/Chart) III-89

B.Market Analytics III-90

Table 76: Rest of Asia-Pacific Recent Past, Current & Future

Analysis for Whole Grain and High Fiber Foods by Product

Segment - Cereals, Baked Food, Snacks, and Other Whole Grain &

High Fiber Food Markets Independently Analyzed with Annual

Sales Figures in US$ Thousand for Years 2013 through 2020

(includes corresponding Graph/Chart) III-90

Table 77: Rest of Asia-Pacific Historic Review for WholeGrain and High Fiber Foods by Product Segment - Cereals,Baked Food, Snacks, and Other Whole Grain & High Fiber FoodMarkets Independently Analyzed with Annual Sales Figures inUS$ Thousand for Years 2006 through 2012 (includescorresponding Graph/Chart) III-91

Table 78: Rest of Asia-Pacific 15-Year Perspective for Whole

Grain and High Fiber Foods by Product Segment - Percentage

Breakdown of Dollar Sales for Cereals, Baked Food, Snacks,

and Other Whole Grain & High Fiber Food Markets for Years

2006, 2014 & 2020 (includes corresponding Graph/Chart) III-92

6. LATIN AMERICA III-93A.Market Analysis III-93Outlook III-93Key Players III-93B.Market Analytics III-94Table 79: Latin American Recent Past, Current & FutureAnalysis for Whole Grain and High Fiber Foods by GeographicRegion - Brazil and Rest of Latin American MarketsIndependently Analyzed with Annual Sales Figures in US$Thousand for Years 2013 through 2020 (includes correspondingGraph/Chart) III-94

Table 80: Latin American Historic Review for Whole Grain and

High Fiber Foods by Geographic Region - Brazil and Rest of

Latin American Markets Independently Analyzed with Annual

Sales Figures in US$ Thousand for Years 2006 through 2012

(includes corresponding Graph/Chart) III-95

Table 81: Latin American 15-Year Perspective for Whole Grainand High Fiber Foods by Geographic Region - PercentageBreakdown of Dollar Sales for Brazil and Rest of LatinAmerican Markets for Years 2006, 2014 & 2020 (includescorresponding Graph/Chart) III-96

Table 82: Latin American Recent Past, Current & Future

Analysis for Whole Grain and High Fiber Foods by Product

Segment - Cereals, Baked Food, Snacks, and Other Whole Grain &

High Fiber Food Markets Independently Analyzed with Annual

Sales Figures in US$ Thousand for Years 2013 through 2020

(includes corresponding Graph/Chart) III-97

Table 83: Latin American Historic Review for Whole Grain andHigh Fiber Foods by Product Segment - Cereals, Baked Food,Snacks, and Other Whole Grain & High Fiber Food MarketsIndependently Analyzed with Annual Sales Figures in US$Thousand for Years 2006 through 2012 (includes correspondingGraph/Chart) III-98

Table 84: Latin American 15-Year Perspective for Whole Grain

and High Fiber Foods by Product Segment - Percentage

Breakdown of Dollar Sales for Cereals, Baked Food, Snacks,

and Other Whole Grain & High Fiber Food Markets for Years

2006, 2014 & 2020 (includes corresponding Graph/Chart) III-99

6a. BRAZIL III-100A.Market Analysis III-100Outlook III-100Market Overview III-100Table 85: Projected Percentage Growth of BrazilianPopulation between 2006 and 2020 by Consumer Segment(includes corresponding Graph/Chart) III-101B.Market Analytics III-102Table 86: Brazilian Recent Past, Current & Future Analysisfor Whole Grain and High Fiber Foods by Product Segment -Cereals, Baked Food, Snacks, and Other Whole Grain & HighFiber Food Markets Independently Analyzed with Annual SalesFigures in US$ Thousand for Years 2013 through 2020(includes corresponding Graph/Chart) III-102

Table 87: Brazilian Historic Review for Whole Grain and High

Fiber Foods by Product Segment - Cereals, Baked Food,

Snacks, and Other Whole Grain & High Fiber Food Markets

Independently Analyzed with Annual Sales Figures in US$

Thousand for Years 2006 through 2012 (includes corresponding

Graph/Chart) III-103

Table 88: Brazilian 15-Year Perspective for Whole Grain andHigh Fiber Foods by Product Segment - Percentage Breakdownof Dollar Sales for Cereals, Baked Food, Snacks, and OtherWhole Grain & High Fiber Food Markets for Years 2006, 2014 &2020 (includes corresponding Graph/Chart) III-104

6b. REST OF LATIN AMERICA III-105

A.Market Analysis III-105

Outlook III-105

Mexico: A Growing Market III-105

B.Market Analytics III-106

Table 89: Rest of Latin American Recent Past, Current &

Future Analysis for Whole Grain and High Fiber Foods by

Product Segment - Cereals, Baked Food, Snacks, and Other

Whole Grain & High Fiber Food Markets Independently Analyzed

with Annual Sales Figures in US$ Thousand for Years 2013

through 2020 (includes corresponding Graph/Chart) III-106

Table 90: Rest of Latin American Historic Review for WholeGrain and High Fiber Foods by Product Segment - Cereals,Baked Food, Snacks, and Other Whole Grain & High Fiber FoodMarkets Independently Analyzed with Annual Sales Figures inUS$ Thousand for Years 2006 through 2012 (includescorresponding Graph/Chart) III-107

Table 91: Rest of Latin American 15-Year Perspective for

Whole Grain and High Fiber Foods by Product Segment -

Percentage Breakdown of Dollar Sales for Cereals, Baked

Food, Snacks, and Other Whole Grain & High Fiber Food

Markets for Years 2006, 2014 & 2020 (includes corresponding

Graph/Chart) III-108

7. REST OF WORLD III-109A.Market Analysis III-109Outlook III-109B.Market Analytics III-109Table 92: Rest of World Recent Past, Current & FutureAnalysis for Whole Grain and High Fiber Foods by ProductSegment - Cereals, Baked Food, Snacks, and Other Whole Grain &High Fiber Food Markets Independently Analyzed with AnnualSales Figures in US$ Thousand for Years 2013 through 2020(includes corresponding Graph/Chart) III-109

Table 93: Rest of World Historic Review for Whole Grain and

High Fiber Foods by Product Segment - Cereals, Baked Food,

Snacks, and Other Whole Grain & High Fiber Food Markets

Independently Analyzed with Annual Sales Figures in US$

Thousand for Years 2006 through 2012 (includes corresponding

Graph/Chart) III-110

Table 94: Rest of World 15-Year Perspective for Whole Grainand High Fiber Foods by Product Segment - PercentageBreakdown of Dollar Sales for Cereals, Baked Food, Snacks,and Other Whole Grain & High Fiber Food Markets for Years2006, 2014 & 2020 (includes corresponding Graph/Chart) III-111IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 151 (including Divisions/Subsidiaries - 169)

The United States (111)Canada (9)Japan (1)Europe (40)- France (3)- Germany (9)- The United Kingdom (12)- Italy (4)- Spain (3)- Rest of Europe (9)Asia-Pacific (Excluding Japan) (7)Latin America (1)

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