Gloo Announces New AI Licensing Platform to Compensate Values-Based Content Creators

Gloo AI Licensing empowers publishers to transform their digital content strategy, grow distribution and engagement, and earn fair compensation in a growing AI era

BOULDER, Colo., Feb. 20, 2025 /PRNewswire/ -- Gloo, a technology platform for the faith ecosystem, today launched Gloo AI Licensing to protect and control how content is accessed, used and monetized. The technology empowers publishers and creators of values-aligned content to extend their reach while ensuring ethical use and fair compensation for their intellectual property. It also ensures responsible use by AI companies for model training and in applications like chatbots, apps and robotics.

Embracing a usage-based compensation model, Gloo is also seeding the platform with a $5 million pooled guarantee to ensure publishers receive immediate and transparent payouts. The release of Gloo AI Licensing is the latest in a suite of announcements from the Gloo AI division, including Gloo Open, an open-source approach to driving rapid innovation of values-aligned AI, and AI Trust Standards, which evaluates an AI model's ability to promote human flourishing across seven dimensions.

Gloo includes prominent investors such as HL Investments, Thrivent, GuideStone Financial Services, and former Intel CEO and current chairman of Gloo, Pat Gelsinger. Additionally, Gloo is an official industry partner of the Evangelical Christian Publishers Association, which includes some of the largest Christian publishers such as HarperCollins Christian and Christianity Today.

"Just as iTunes revolutionized compensation for musicians, Gloo is creating a sustainable model to ensure creators of values-based content can thrive in the AI era," said Gelsinger. "This isn't just about technology — it's about protecting and amplifying the human wisdom and stories that transform lives. By fairly compensating creators, we're investing in a future where high-quality, human-generated content continues to inform, inspire and impact communities at scale."

The Gloo AI Licensing platform uses advanced Digital Rights Management to create a secure, AI-enhanced environment for publishers' intellectual property. The system improves content discoverability through AI-powered tagging while giving publishers complete control over their content distribution. Publishers can set precise permissions for AI training and determine content access levels and track usage, all while ensuring compensation for their work.

Gloo AI Licensing is built on a simple promise for publishers: your content, your control, your terms. The publisher owns their content, and Gloo makes it more discoverable only with their permission. Publishers decide how the content is shared and credited, and they receive fair compensation and complete transparency every step of the way.

"Values-based content has the unique ability to inspire, heal and guide," said Steele Billings, chief AI officer at Gloo. "In the age of AI, it's critical that human-generated content isn't overtaken or suppressed by machine-created material. Our platform ensures that organizations with strong moral and ethical foundations can continue to drive spiritual growth, great parenting, mental health support, and countless other forms of flourishing in a trustworthy and sustainable way."

A key advisor of the Gloo AI Licensing platform is Howard Rachinski, founder of Christian Copyright Licensing International (CCLI), which revolutionized how music artists were fairly compensated when churches across the country performed copyrighted music in their services.

"I'm seeing the same patterns today that we saw in the 1980s when we began CCLI," said Rachinski. "Publishers and content creators are facing an existential moment, while AI companies need access to ethically curated content. The licensing solution bridges this gap, creating new distribution channels and compensation models to ensure values-based content continues to be created at scale."

"Every day, we see incredible teachers, authors and ministry leaders pouring their wisdom into resources that transform lives," said Brian Mosley, president of RightNow Media, who works with thousands of content creators. "But in today's AI-driven world, they face challenges between protecting and distributing their work. The Gloo platform is a game-changer — it ensures these voices aren't just preserved but empowered to reach more people."

"This is about uniting the brightest minds in technology, business and faith to create a sustainable ecosystem where content — created for people and by people — thrives alongside AI advancements," said Scott Beck, CEO of Gloo. "Gloo AI Licensing protects intellectual property, compensates creators, empowers developers and ensures that AI is used for good purposes like human flourishing."

Gloo AI Licensing adds to the already comprehensive range of analog and digital solutions for content creators provided by Gloo. These include printing, binding, fulfillment, and a media and advertising network designed to drive distribution and advertising opportunities with both B2B and B2C audiences. Distribution opportunities include the aggregated Gloo network of over 80,000 church, faith and non-faith organization leaders across the U.S.

For more information on the Gloo AI Licensing platform, visit ai.gloo.com.

Gloo is a technology platform connecting the Christian faith ecosystem. Gloo connects ministry leaders to resources, people, insights, and funding so their people and communities flourish and their organizations thrive. Gloo enables trusted exchange between organizations and people so they can collaborate with greater confidence.

SOURCE Gloo