GODIVA Chocolatier Introduces Trufflelata™, A Delectable New Frozen Beverage For Summer

In Time for Memorial Day Weekend, GODIVA Launches New Premium Refreshing Treat Nationwide

May 22, 2014, 09:00 ET from GODIVA Chocolatier

NEW YORK, May 22, 2014 /PRNewswire/ -- With summer right around the corner, GODIVA Chocolatier today announces the launch of a new refreshing beverage that will delight premium chocolate lovers everywhere: GODIVA Trufflelata™. Trufflelata™ offers a new, fresh twist on the traditional GODIVA shake by providing a customized delectable treat experience blended with GODIVA premium truffles – it's a truffle in every sip.

Unique in the frozen beverage category, GODIVA Trufflelata™ is the newest authentic Belgian chocolate offering from GODIVA and is available in six delicious flavors, including Chocolate Lava Cake, Salted Caramel, Strawberry Creme, Hazelnut Crunch, Milk Chocolate and Oreo®* Cookie. To create the GODIVA Trufflelata™, the truffle of choice is selected and then blended into the beverage to create a personalized shake. With the blending of these premium truffles, GODIVA's traditional shakes are transformed into a creamy and satisfying frozen treat. 

"We are thrilled to announce our new GODIVA Trufflelata™, giving chocolate lovers of all ages a refreshing, tasty treat just in time for the warm summer months," said Michelle Chin, Vice President, North America, Integrated Marketing and Communications at GODIVA Chocolatier. "Whether heading to the beach with friends, looking for a quick break from a shopping excursion or in need of an afternoon pick-me-up, our premium chocolate credentials make us the only brand that can offer such a high-quality, hand-crafted beverage that is sure to satisfy any chocolate lover's craving."

This new offering demonstrates GODIVA's continued commitment to providing new, interesting and memorable premium chocolate products that consumers can enjoy every day.

GODIVA Trufflelata™ retails at $6, replacing the existing GODIVA shakes line. For more information about GODIVA or to read more about the new Trufflelata™, please visit www.GODIVA.com/Trufflelata.  

About GODIVA Chocolatier
With a Belgian heritage dating back to 1926, GODIVA Chocolatier is the global leader in premium chocolate.  Inspired by the values of Lady Godiva – her passion, generosity, and pioneering spirit -- GODIVA's legendary name has become a universal symbol of luxury, quality and the most delicious chocolate.

The company has a presence in more than 80 countries with over 500 boutiques, in addition to a presence in Global Travel Retail, department and specialty stores, and online.  GODIVA offers a range of chocolate creations and is dedicated to innovation and excellence in the Belgian tradition.  From its famous truffles and shell-molded chocolate pieces to its European-style biscuits, individually wrapped chocolates, gourmet coffees, hot cocoa and other indulgences, GODIVA is committed to bringing the ultimate chocolate experience to the world.

*OREO is a registered trademark of Mondelez International group, used under license.

Eloise Andrews