GODIVA Chocolatier Launches Premium Soft Serve Nationwide

USA - English

NEW YORK, June 9, 2014 /PRNewswire/ -- In time for the warm summer season, GODIVA Chocolatier announces today, the nationwide launch of its rich and creamy Soft Serve in three delicious flavors: Dark Chocolate, White Chocolate Vanilla Bean and Swirl. GODIVA's Soft Serve elevates this frozen treat experience by incorporating authentic, premium Belgian ingredients that will be sure to create memorable moments in every bite.

GODIVA's Soft Serve is served in a premium Belgian waffle cone dipped in dark or milk Belgian chocolate and sprinkled with almond praline, making each bite uniquely fresh and deeply satisfying. Cones are also available with or without chocolate and nuts .The Soft Serve can also be enjoyed in a traditional, five ounce cup.

"We couldn't be more excited to launch our new Soft Serve nationwide, just in time for summer," said Michelle Chin, Vice President, North America Marketing, GODIVA Chocolatier. "There is something incredibly nostalgic about enjoying soft serve on a hot day, and by adding our premium Belgian chocolate in a beautifully dipped cone to this tried and true summer treat, we have elevated the Soft Serve experience for chocolate lovers everywhere."

The recent addition of GODIVA's Soft Serve demonstrates the chocolatier's continued commitment to providing innovative and unforgettable premium chocolate products that consumers can enjoy in new ways every day.

GODIVA Soft Serve retails at $6, and is available nationwide beginning June 9, 2014. For more information about GODIVA, please visit www.GODIVA.com.  

About GODIVA Chocolatier
With a Belgian heritage dating back to 1926, GODIVA Chocolatier is the global leader in premium chocolate.  Inspired by the values of Lady Godiva – her passion, generosity, and pioneering spirit -- GODIVA's legendary name has become a universal symbol of luxury, quality and the most delicious chocolate.

The company has a presence in more than 80 countries with over 500 boutiques, in addition to a presence in Global Travel Retail, department and specialty stores, and online.  GODIVA offers a range of chocolate creations and is dedicated to innovation and excellence in the Belgian tradition.  From its famous truffles and shell-molded chocolate pieces to its European-style biscuits, individually wrapped chocolates, gourmet coffees, hot cocoa and other indulgences, GODIVA is committed to bringing the ultimate chocolate experience to the world.

PRESS CONTACT:
Eloise Andrews
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SOURCE GODIVA Chocolatier