RALEIGH, N.C., June 9, 2015 /PRNewswire/ -- Golden Corral®, the nation's largest grill-buffet chain, announces a partnership with America's beloved comedian, Jeff Foxworthy. Foxworthy, known for his clean, family-friendly humor, will kick off his role as spokesperson in a series of lighthearted commercials for the restaurant chain's new Breakfast for Lunch & Dinner promotion.
"Jeff Foxworthy's family-friendly humor and authenticity aligns perfectly with our brand and he will put a fun face on our new Golden Bill of Rights campaign," said Golden Corral Vice President of Advertising and Insights Donna Mercer.
In response to increased consumer demand for breakfast at all hours, Golden Corral will serve breakfast for lunch and dinner. All of the chain's 500 restaurants nationwide will serve breakfast favorites alongside its traditional lunch and dinner buffet dishes. The promotion is planned for the summer months when families have more time to enjoy weekday meals together.
Foxworthy will appear in a new series of fun, patriotic commercials as part of the national advertising campaign to promote Golden Corral's Breakfast for Lunch & Dinner from The VIA Agency in Portland, Maine. The campaign centers around the freedom of diners to feast on fresh foods at an affordable price and the right to eat meals out of order, by having breakfast foods for lunch and dinner. The first commercial spot can be seen here.
Backed by Foxworthy's friendly firepower, Golden Corral is capitalizing on our nation's growing restaurant trend of serving breakfast during lunch and dinner hours.
- According to the National Restaurant Association's 2015 Restaurant Industry Forecast, seven out of 10 consumers say they want restaurants to serve breakfast throughout the day. Millennials are more interested in breakfast for dinner than any other age group before them.
- Market research firm Mintel reports sales during breakfast dayparts (as well as breakfast foods) at restaurants is expected to increase to 4.3 percent to $52.2 billion in 2015.
About Golden Corral:
Golden Corral, based in Raleigh, N.C., is the nation's largest grill-buffet restaurant chain with 500 restaurants operating in 41 states as of January 1. Golden Corral is famous for its variety, with an endless buffet offering over 150 innovative and delicious food choices including USDA steaks cooked to order, rotisserie chicken, pot roast and desserts like homemade carrot cake and the Chocolate Wonderfall®.
About Jeff Foxworthy:
Jeff Foxworthy is one of the most respected and successful comedians in the country. He is the largest selling comedy-recording artist in history, a multiple Grammy Award nominee and best-selling author of more than 26 books. Widely known for his redneck jokes, his act goes well beyond that to explore the humor in everyday family interactions and human nature, a style that has been compared to Mark Twain's.
Jeff may be best known as the creator and founder of the wildly successful Blue Collar Comedy Tour. The comedy tour spawned three concert films and a hit television show of the same name. Jeff has executive produced and starred in a number of television shows including "Foxworthy's Big Night Out" and the animated series "Bounty Hunters" for CMT. In addition he has filmed a number of comedy specials for HBO, Showtime, and Comedy Central. Jeff has hosted several game shows and award shows including three seasons of The American Bible Challenge and the hit show Are You Smarter Than A 5th Grader, which recently returned to the prime time schedule on FOX.
SOURCE Golden Corral