Gold's Gym Launches a New Year of Savings

Company Offers Financially Fit Tips/ Host's National "Try It Before You Buy It Day" on New Year's Day

Dec 30, 2010, 08:00 ET from Gold's Gym

DALLAS, Dec. 30, 2010 /PRNewswire/ -- With 2011 just around the corner, millions of Americans will soon resolve to shed those unwanted pounds and get fit, once and for all.  But before consumers take the important step of joining a gym, Gold's Gym wants to share some insider tips to ensure that they are choosing a fitness center that helps them trim down their waist – not their wallet.

In fact, to help consumers with their decision, the worlds' leading authority on health and fitness is hosting a national "Try It Before You Buy It Day" to kick off a new year of savings. On January 1st, everyone in America is invited to visit their local Gold's Gym to try all of the latest strength training and cardio equipment, group exercise classes and other amenities including the company's signature Cardio Cinema ® – free of charge!

"January is the biggest time of year in the fitness industry and a time when millions of Americans will be joining a gym," said Dave Reiseman, Vice President of Communications for Gold's Gym International. "While it's one of the healthiest things you can do for yourself, we realize that the economy is tight and saving a little money can go a long way for families across the country. So to help you reach your fitness goals – and save a few extra dollars in the process – we're providing some inside information that will help you make the RIGHT decision when joining a gym in the New Year."

Here are a few budget-saving tips that everyone should keep in mind before they sign on the dotted line:

  1. Ask if there is flexibility on the enrollment fee. Almost every gym charges both an "enrollment fee" and your regular monthly dues. Many gyms may offer memberships that feature a significant discount on the enrollment fee or that waive it altogether.
  2. Try before you buy: All gyms should offer you a free trial pass. This allows you to make sure the amenities, classes and atmosphere are right for you. This is critical.
  3. Pay for the year in full up front. Most gyms discount your membership if you pay for the whole year up front vs. paying in monthly installments.
  4. Ask if your employer gets a discount. If not, see about setting up a corporate account. Most gyms have a "corporate wellness" program which could mean big savings on your enrollment fee AND your dues.
  5. Many gyms also offer discounts to large organizations or groups, such as the military or senior citizens. For instance, Gold's Gym offers a significant discount for members of AARP.  (see for details.)
  6. Bring a family member. Most gyms have "household add on specials" that are significantly less expensive for a family member to join.
  7. Refer a friend. Many gyms will take care of the members who take care of them. Most gyms will reward you with free membership time or even cash for referring a friend.

Reiseman points out that while everyone should look for a good deal, cheaper isn't always better. The most important key to success is being in a supportive environment with a friendly and knowledgeable staff that can help you get results. A dynamic group exercise program and certified personal trainers can also mean the difference between success and failure. So while you should look for a good deal, don't always look for the cheapest. Sometimes, when you pay $10 a month, you get exactly what you pay for. And that's not always results.

"Whether these tips help consumers save money at Gold's Gym or another gym, the important thing is that they pick one that's right for them and stick with their fitness plan," continued Reiseman. Of course, we hope consumers choose us and are confident that we have the expertise and resources to help anyone reach their goals. That's why we're putting our money where our mouth is and hosting national "Try It Before You Buy It Day." We think once consumers see what the Gold's Gym experience is all about, they'll realize that no other gym comes close when it comes to helping people be Stronger Than whatever obstacles stand in the way of their resolutions."

About Gold's Gym

Established in Venice, Calif. in 1965, Gold's Gym is the largest full service gym chain in the world with more than 700 locations in 42 states and 30 countries. Gold's Gym offers the latest equipment and services, including group exercise, personal training, cardiovascular equipment, group cycle, Pilates and yoga. With nearly 3.5 million members worldwide, Gold's Gym helps all kinds of people achieve their individual potential through fitness. For more information please visit, or

Consumers can also see the inspiring member success stories from the new Gold's Gym "Stronger Than" campaign at

SOURCE Gold's Gym