Green Buying Behaviour: Global Online Survey

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• USA - English

NEW YORK, May 29, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

http://www.reportlinker.com/p0802742/Green-Buying-Behaviour-Global-Online-Survey.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Packaged_Food

The growing emphasis on food safety and environmental issues means that terms such as "green", "organic", "locally sourced", "free range" and "fair trade" have begun to feature increasingly on the labels and ingredient lists of an array of consumer goods. This new report analyses results from Euromonitor International's 2011 Annual Study of global consumers across eight countries to find out how these factors are guiding shoppers' purchasing decisions and what this means for marketers.

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Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International's vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

* Get a detailed picture of the Strategy Briefing market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the market's major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.GREEN BUYING BEHAVIOUR: GLOBAL ONLINE SURVEYEuromonitor InternationalMarch 2012

LIST OF CONTENTS AND TABLES

Executive SummarySurvey FindingsChart 1 Global: "How important are the following factors/descriptors to you when considering purchasing a product or service?"Chart 2 Global: "How trustworthy do you consider the following descriptors when used to label products?"the Definition of "natural" and "organic"What Shoppers Are Willing To Pay More forChart 3 Global: "I am willing to pay more for a product that is _"the Impact of Dietary RestrictionsOutlookRationale and Contextthe SurveyReport FocusEconomic ContextTable 1 Real GDP Growth by Country 2009-2011Global OverviewWhat Counts Most for Shoppers?Table 2 Fairtrade Sales by Country 2009-2010Chart 4 "How important are the following factors/descriptors to you when considering purchasing a product or service?", by countryChart 5 "How important are the following factors/descriptors to you when considering purchasing a product or service?", by genderHow Trustworthy Are Label Descriptors?Chart 6 "How trustworthy do you consider the following descriptors when used to label products?", by countryHow Do Shoppers Define "natural" and "organic"?Chart 7 Global: "To me, a "natural" product is one that is:"Chart 8 Global: "To me, a "organic" product is one that is:"What Are Shoppers Willing To Pay More For?Chart 9 "I am willing to pay more for a product that is _", by countrythe Impact of Dietary RestrictionsChart 10 Dietary restrictions pertaining to meat-eating by countryChart 11 "How important are the following factors/descriptors to you when considering purchasing a product or service?": meat-eating/non meat-eating splitMarket TrendsTable 3 Global Sales of NH Packaged Food and Drink 2005/2010Table 4 Global Sales of Organic Packaged Food and Drink 2005/2010BrazilWhat Counts Most for Shoppers?Chart 12 Brazil: "How important are the following factors/descriptors to you when considering purchasing a product or service?", by genderChart 13 Brazil: "How important are the following factors/descriptors to you when considering purchasing a product or service?", by work statusHow Trustworthy Are Label Descriptors?Chart 14 Brazil: "How trustworthy do you consider the following descriptors when used to label products?", by genderChart 15 Brazil: "How trustworthy do you consider the following descriptors when used to label products?", by age groupHow Do Shoppers Define "natural" and "organic"?Chart 16 Brazil: "To me a "natural" product is one that:"Chart 17 Brazil: "To me an "organic" product is one that:"What Are Shoppers Willing To Pay More For?Chart 18 Brazil: "I am willing to pay more for a product that is _", by genderChart 19 Brazil:"I am willing to pay more for a product that is _", by education levelTrends in Organic and Natural FoodChart 20 Brazil: Global Sales of NH Packaged Food and Drink 2005-2010Chart 21 Brazil: Global Sales of Organic Packaged Food and Drink 2005-2010ChinaWhat Counts Most for Shoppers?Chart 22 China: "How important are the following factors/descriptors to you when considering purchasing a product or service?", by genderChart 23 China: "How important are the following factors/descriptors to you when considering purchasing a product or service?", by work statusHow Trustworthy Are Label Descriptors?Chart 24 China: "How trustworthy do you consider the following descriptors when used to label products?", by genderChart 25 China: "How trustworthy do you consider the following descriptors when used to label products?", by age groupHow Do Shoppers Define "natural" and "organic"?Chart 26 China: "To me a "natural" product is one that:"Chart 27 China: "To me an "organic" product is one that:"What Are Shoppers Willing To Pay More For?Chart 28 China: "I am willing to pay more for a product that is _", by genderChart 29 China "I am willing to pay more for a product that is _", by education levelTrends in Organic and Natural FoodChart 30 China: Global Sales of Packaged NH Food and Drink 2005-2010Chart 31 China: Global Sales of Organic Packaged Food and Drink 2005-2010FranceWhat Counts Most for Shoppers?Chart 32 France: "How important are the following factors/descriptors to you when considering purchasing a product or service?", by genderChart 33 France: "How important are the following factors/descriptors to you when considering purchasing a product or service?", by work statusHow Trustworthy Are Label Descriptors?Chart 34 France: "How trustworthy do you consider the following descriptors when used to label products?", by genderChart 35 France: "How trustworthy do you consider the following descriptors when used to label products", by age groupHow Do Shoppers Define "natural" and "organic"?Chart 36 France: "To me a "natural" product is one that:"Chart 37 France: "To me an "organic" product is one that:"What Are Shoppers Willing To Pay More For?Chart 38 France: "I am willing to pay more for a product that is _", by genderChart 39 France "I am willing to pay more for a product that is _", by education levelTrends in Organic and Natural FoodChart 40 France: Global Sales of NH Packaged Food and Drink 2005-2010Chart 41 France: Global Sales of Organic Packaged Food and Drink 2005-2010GermanyWhat Counts Most for Shoppers?Chart 42 Germany: "How important are the following factors/descriptors to you when considering purchasing a product or service?", by genderChart 43 Germany: "How important are the following factors/descriptors to you when considering purchasing a product or service?", by age groupHow Trustworthy Are Label Descriptors?Chart 44 Germany: "How trustworthy do you consider the following descriptors when used to label products?", by genderChart 45 Germany: "How trustworthy do you consider the following descriptors when used to label products", by age groupHow Do Shoppers Define "natural" and "organic"?Chart 46 Germany: "To me a "natural" product is one that:"Chart 47 Germany: "To me an "organic" product is one that:"What Are Shoppers Willing To Pay More For?Chart 48 Germany: "I am willing to pay more for a product that is:", by genderChart 49 Germany: "I am willing to pay more for a product that is:", by education levelTrends in Organic and Natural FoodChart 50 Germany: Global Sales of NH Packaged Food and Drink 2005-2010Chart 51 Germany: Global Sales of Organic Packaged Food and Drink 2005-2010IndiaWhat Counts Most for Shoppers?Chart 52 India: "How important are the following factors/descriptors to you when considering purchasing a product or service?", by genderChart 53 India: "How important are the following factors/descriptors to you when considering purchasing a product or service?", by work statusHow Trustworthy Are Label Descriptors?Chart 54 India: "How trustworthy do you consider the following descriptors when used to label products?", by genderChart 55 India: "How trustworthy do you consider the following descriptors when used to label products", by age groupHow Do Shoppers Define "natural" and "organic"?Chart 56 India: "To me a "natural" product is one that:"Chart 57 India: "To me an "organic" product is one that:"What Are Shoppers Willing To Pay More For?Chart 58 India: "I am willing to pay more for a product that is _", by genderChart 59 India: "I am willing to pay more for a product that is _", by education levelMarket TrendsChart 60 India: Global Sales of NH Packaged Food and Drink 2005-2010Chart 61 India: Global Sales of Organic Packaged Food and Drink 2005-2010JapanWhat Counts Most for Shoppers?Chart 62 Japan: "How important are the following factors/descriptors to you when considering purchasing a product or service?", by genderChart 63 Japan: "How important are the following factors/descriptors to you when considering purchasing a product or service?", by work statusHow Trustworthy Are Label Descriptors?Chart 64 Japan: "How trustworthy do you consider the following descriptors when used to label products?", by genderChart 65 Japan: "How trustworthy do you consider the following descriptors when used to label products", by age groupHow Do Shoppers Define "natural" and "organic"?Chart 66 Japan: "To me a "natural" product is one that:"Chart 67 Japan: "To me an "organic" product is one that:"What Are Shoppers Willing To Pay More For?Chart 68 Japan: "I am willing to pay more for a product that is _", by genderChart 69 Japan: "I am willing to pay more for a product that is _", by education levelTrends in Organic and Natural FoodChart 70 Japan: Global Sales of NH Packaged Food and Drink 2005-2010Chart 71 Japan: Global Sales of Organic Packaged Food and Drink 2005-2010UKWhat Counts Most for Shoppers?Chart 72 UK: "How important are the following factors/descriptors to you when considering purchasing a product or service?", by genderChart 73 UK: "How important are the following factors/descriptors to you when considering purchasing a product or service?", by work statusHow Trustworthy Are Label Descriptors?Chart 74 UK: Sales of Fairtrade Products by Type 2009Chart 75 UK: "How trustworthy do you consider the following descriptors when used to label products?", by genderChart 76 UK: "How trustworthy do you consider the following descriptors when used to label products", by age groupHow Do Shoppers Define "natural" and "organic"?Chart 77 UK: "To me a "natural" product is one that:"Chart 78 UK: "To me an "organic" product is one that:"What Are Shoppers Willing To Pay More For?Chart 79 UK: "I am willing to pay more for a product that is _", by genderChart 80 UK: "I am willing to pay more for a product that is _", by education levelTrends in Organic and Natural FoodChart 81 UK: Global Sales of NH Packaged Food and Drink 2005-2010Chart 82 UK: Global Sales of Organic Packaged Food and Drink 2005-2010USWhat Counts Most for Shoppers?Chart 83 US: Number of Operating Farmers' Markets 2008-2011Chart 84 US: "How important are the following factors/descriptors to you when considering purchasing a product or service?", by genderChart 85 US: "How important are the following factors/descriptors to you when considering purchasing a product or service?", by age groupHow Trustworthy Are Label Descriptors?Chart 86 US: "How trustworthy do you consider the following descriptors when used to label products?", by genderChart 87 US: "How trustworthy do you consider the following descriptors when used to label products", by age groupHow Do Shoppers Define "natural" and "organic"?Chart 88 US: "To me a "natural" product is one that:"Chart 89 US: "To me an "organic" product is one that:"What Are Shoppers Willing To Pay More For?Chart 90 US: "I am willing to pay more for a product that is _", by genderChart 91 US: "I am willing to pay more for a product that is _", by education levelTrends in Organic and Natural FoodChart 92 US: Global Sales of NH Packaged Food and Drink 2005-2010Chart 93 US: Global Sales of Organic Packaged Food and Drink 2005-2010Outlook and ImplicationsForecast Market TrendsTable 5 Forecast Global Sales of NH Packaged Food and Drink by Country 2010/2015Table 6 Forecast Sales of Organic Packaged Food and Drink 2010/2015Appendix: the Annual Study 2011MethodologyFocus and DesignFielding and Data CleaningChart 94 Sample vs Population 2011Online Sampling ConsiderationsSurvey QuestionsEuromonitor International Product Definitions

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