Grocery TV's In-Store Retail Media Platform Surpasses 6,500 Stores as Company Unveils New Brand Identity

The company now reaches 95 million unique shoppers while introducing an updated vision: "to build the platform that powers the growth of in-store retail media."

NEW YORK, Sept. 30, 2025 /PRNewswire/ -- Grocery TV, the leading in-store retail media platform, today announced that it officially powers media in over 6,500 grocery stores nationwide, reaching 1 in 4 Americans.

The milestone comes alongside the company's rebrand, which introduces a new visual identity and updated messaging that reflects Grocery TV's positioning as the leading technology partner for grocery retailers looking to scale their in-store media networks.

"We're building something bigger than ourselves – a platform that powers the growth of in-store media, while also helping retailers and brands connect more effectively with shoppers in stores," said Marlow Nickell, CEO and co-founder of Grocery TV. "The rebrand celebrates our scale, and what that means for the growth of this category. It also re-centers our mission on the importance of the physical store as a place for connection, inspiration, and ultimately, conversion."

Through partnerships with over 120 grocery retailers, the company has demonstrated its ability to tailor their approach to a broad range of store layouts and partner needs.

The breadth of their experience has enabled Grocery TV to streamline implementation, achieving an average 6-week timeframe that meets retailers' need for speed to market without compromising customer experience.

Beyond store expansion, Grocery TV has also meaningfully grown in several zones within the store including end caps, center store, and service departments with tools that help retailers and brands deliver targeted, relevant content to shoppers.

Their scale has allowed them to provide the industry with benchmarks, speeding up adoption of in-store media for both brands and retailers. A few of these benchmarks are highlighted in their recently released In-Store Retail Media Playbook for Brands including:

• 4.7x ROAS for CPG brands
• 14% sales lift for CPG brands
• 22% unaided brand lift for non-endemic brands
• 49% incremental reach

Looking ahead, Grocery TV will continue expanding their platform to drive the growth of the in-store retail media category, while helping retailers and brands build more meaningful connections in the store at scale.

About Grocery TV:
Grocery TV is the leading in-store retail media platform. Over 120 retailers partner with Grocery TV to modernize their stores and drive incremental revenue, while creating a more engaging and informative shopping experience. Grocery TV handles the complexities of operating an in-store media network so retailers can focus on what they do best—serving their customers. Reaching 1 in 4 Americans across over 6,500 stores, Grocery TV connects brands with real shoppers where 90% of purchases take place. For more information, visit www.grocerytv.com.

Contact:
Ashley Nickell
Grocery TV
[email protected]

SOURCE Grocery TV