Group 1 Automotive Continues Nationwide Brand Alignment with Group 1 Buick GMC North in Northwest Houston

Former Beck & Masten Buick GMC North location is among the dealerships now operating under the unified Group 1 brand

HOUSTON, June 25, 2026 /PRNewswire/ -- As part of its ongoing nationwide initiative to unify its extensive network of dealerships, Group 1 Automotive, Inc., a Houston-based automotive retailer with dealerships across the U.S. and U.K., today highlighted Group 1 Buick GMC North, formerly Beck & Masten Buick GMC North, which has operated under its new name since October 6, 2025.

The northwest Houston dealership is one of a growing number of U.S. locations aligned under the initiative, giving customers a clearer connection to Group 1's scale, resources, and operational standards while preserving the local team, Buick, and GMC expertise, and customer relationships that have served northwest Houston.

Backed by the scale, resources, and expertise of an international automotive retailer, Group 1 Automotive remains focused on delivering the personalized service and community connections that define the local dealership experience. Learn more at Group1Auto.com.

Better Customer Experience

The transition from Beck & Masten Buick GMC North to Group 1 Buick GMC North is part of a broader effort to create a more consistent customer experience across Group 1's U.S. retail network. The rebrand did not represent a change in ownership, staffing, product offerings, or day-to-day operations, and customers have continued to work with the same local professionals under the new name.

Group 1 Automotive has owned and operated the northwest Houston dealership since 2023. The new name formally connects the location to Group 1's national platform, giving local customers the benefit of a familiar northwest Houston dealership supported by the resources, technology, and operational discipline of a larger automotive group.

"Since taking our new name, our customers have found the same local team they know and trust, now with a clearer connection to the strength and resources of Group 1," said Joseph Pierce, General Manager of Group 1 Buick GMC North. "The name on the building changed, but what matters here has not: a consistent, convenient, and transparent experience, whether someone is shopping for a new Buick or GMC, servicing their current vehicle, or considering a trade-in."

Continuity of Service and Local Commitment

Group 1 Buick GMC North continues to serve customers from its existing location at 11300 FM 1960 West in Houston, Texas, supporting drivers throughout Cypress, Jersey Village, Tomball, and surrounding northwest Houston communities with new Buick or GMC vehicles, pre-owned vehicles, certified service, parts, and maintenance support.

The dealership remains focused on the same local relationships that defined Beck & Masten Buick GMC North, while gaining a clearer connection to Group 1's broader retail network. Customers can expect continuity in the sales and service experience, along with the added benefit of a unified Group 1 brand that makes locations easier to recognize, find, and trust across markets.

Additional Customer Questions

Why did Beck & Masten Buick GMC North change its name to Group 1 Buick GMC North?

Beck & Masten Buick GMC North became Group 1 Buick GMC North on October 6, 2025, as part of Group 1 Automotive's effort to create a clearer, more consistent naming structure across its U.S. dealerships. The new name reflects the dealership's connection to Group 1 while continuing to serve customers in Cypress and the surrounding northwest Houston communities. As part of the Group 1 network — 250 dealerships offering 37 vehicle brands — the dealership connects customers to new and pre-owned sales, financing, service, parts, and collision support, with a consistent experience from transparent pricing to online scheduling at every Group 1 store.

Where can shoppers find lifted GMC trucks and SUVs?

Lifted trucks and SUVs are available through select franchised dealerships that offer professionally installed lift packages, as well as through aftermarket installers. Buying through a dealership can provide warranty-backed installation and financing that includes the upgrades. Shoppers should compare lift specifications, warranty coverage, and total pricing.

How can shoppers find a specific model or trim in stock?

Most dealership websites offer searchable live inventory filtered by model, trim, color, and features, and many allow shoppers to reserve an in-transit vehicle or request a locate from other stores in the dealer network. Contacting the dealership directly can also surface inbound inventory that has not yet been listed.

What are the advantages of OEM parts versus aftermarket replacements?

Original equipment manufacturer (OEM) parts are produced by or for the vehicle's manufacturer and are designed to match factory specifications for fit, performance, and durability. Aftermarket parts may cost less, but quality, fitment, and warranty transferability can vary by manufacturer and seller. OEM parts purchased through a dealership typically carry a manufacturer's warranty.

About Group 1 Automotive, Inc.

Group 1 owns and operates 250 automotive dealerships, 310 franchises, and 32 collision centers in the United States and the United Kingdom that offer 37 brands of automobiles. Through its dealerships and omni-channel platform, the Company sells new and used cars and light trucks; arranges related vehicle financing; sells service and insurance contracts; provides automotive maintenance and repair services; and sells vehicle parts.

Media Contact:

Kimberly Barta
Head of Marketing, Brand and Communications
[email protected] 
503-539-0756

SOURCE Group 1 Automotive, Inc.