Growth of End-user Segments Spurs Demand for Advanced Medium and High Voltage Motors in Southeast Asia, Finds Frost & Sullivan

Reducing maintenance and running costs of motors is the key to success for manufacturers

Jul 22, 2013, 01:37 ET from Frost & Sullivan

KUALA LUMPUR, Malaysia, July 22, 2013 /PRNewswire/ -- The growing need for new automation technologies in major end-user segments such as power generation, oil and gas, chemicals and petrochemicals, metals and mining, and water and waste water industries will boost the demand for medium and high voltage motors in Southeast Asia. Increasing environmental concerns and new regulations that require high efficiency from medium and high voltage motors will further aid market development in the region.

New analysis from Frost & Sullivan (, Southeast Asian Medium and High Voltage Motors Market, finds that the market earned revenues of US$615.4 million in 2012 and estimates this to reach US$802.0 million in 2019.

"Energy requirements have escalated in most Southeast Asian countries, and electric motors account for almost two-third of the energy consumption in an industry," said Frost & Sullivan Industrial Automation and Process Control Research Analyst Vineeth Purushotham. "This highlights the need for high efficiency and reliability, fueling the adoption of customized medium and high voltage motors."

With end users looking for quality and reliability while selecting medium and high voltage motors for use in critical equipment, competition from low-cost manufacturers is not as pronounced as in the case of low voltage motors. However, it cannot be neglected, and established vendors are coming up with better technologies to decrease maintenance costs and power loss in motors.

Condition monitoring equipment that continuously monitors the health of motors is one such technology. It enables maintenance to be carried out well in advance before the motor fails, reducing maintenance and downtime costs. As a result, the high initial investments in medium and high voltage motors can be offset through guaranteed and faster returns. Manufacturers must educate end users on these benefits, as well as the quality and reliability of medium and high voltage motors to ensure market expansion.

"Moreover, established companies are looking to consolidate their market position through strategic mergers and acquisitions, which will help complete their product range and gain local acceptance," noted Purushotham. "The recent ABB acquisition of Baldor Electric, the leading supplier of medium and high voltage motors in North America, is a clear indicator of this fact. Though the main objective was to acquire a share in the American market, ABB's product range widened through the acquisition, making it a force to reckon with in the Southeast Asian market."

If you are interested in more information on this research, please send an e-mail to Donna Jeremiah, Corporate Communications, at, with your full name, company name, job title, telephone number, company e-mail address, company website, city, state and country.

Southeast Asian Medium and High Voltage Motors Market is part of the Power Transmission Growth Partnership Service program. All research services included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.

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Southeast Asian Medium and High Voltage Motors Market

Donna Jeremiah
Corporate Communications – Asia Pacific
P: +61 (02) 8247 8927
F: +61 (02) 9252 8066

Carrie Low
Corporate Communications – Asia Pacific
P: +603 6204 5910
F: +603 6201 7402

SOURCE Frost & Sullivan