Growth Opportunities in the Global Mobile Advertising Market 2023: Decentralization and Mobile Game Advertisement to Shape Sector

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Jan 16, 2023, 07:00 ET

DUBLIN, Jan. 16, 2023 /PRNewswire/ -- The "Growth Opportunities in the Global Mobile Advertising Market" report has been added to ResearchAndMarkets.com's offering.

A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by big-data-enabled targeting magnifies the possibilities of engaging customers. Brands and advertisers have to engage customers in relevant conversation across mobile devices and engagement platforms and for the length of their digital journey.

The research evaluates the global mobile advertising industry, and North and Latin America (NALA), Asia-Pacific (APAC), and Europe, the Middle East, Africa (EMEA) are the primary regions it discusses. This study focuses on in-app, mobile web, and mobile video advertising. Although mobile search is cited briefly, the analysis does not focus on this segment. The base year is 2021, and the forecast period is from 2022 to 2027, with a breakdown by segment type and region. In general, mobile ad spending is set to grow significantly from 2022 to 2027. Asia-Pacific will advance as the biggest market in terms of growth opportunity while North America's advanced technology innovation, mobile infrastructure, and industrial frameworks will only grow, as the market becomes established.

Key Topics Covered:

1. Strategic Imperatives

Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8T
The Impact of the Top 3 Strategic Imperatives on the Global Mobile Advertising Industry
Growth Opportunities Fuel the Growth Pipeline EngineT

2. Growth Opportunity Analysis

Scope of Analysis
Segmentation
Key Competitors
Growth Metrics
Growth Drivers
Growth Restraints
Forecast Assumptions
Ad Spending Forecast
Ad Spending Forecast Analysis
Ad Spending Forecast by Region
Ad Spending Forecast Analysis by Region
Pricing Trends and Forecast Analysis
Competitive Environment
Revenue Share
Revenue Share Analysis
Revenue Models

3. Growth Opportunity Analysis - In-App Advertising

Growth Metrics
Ad Spending Forecast
Ad Spending Forecast by Region
Forecast Analysis and Market Trend

4. Growth Opportunity Analysis - Mobile Web Advertising

Growth Metrics
Ad Spending Forecast
Ad Spending Forecast by Region
Forecast Analysis and Market Trend

5. Growth Opportunity Analysis - Mobile Video Advertising

Growth Metrics
Ad Spending Forecast
Ad Spending Forecast by Region
Forecast Analysis and Market Trend

6. Companies to Watch Assessment

Company Profile Assessment
Adludio
Amobee
Chartboost
Digital Turbine
Entravision
Flurry
ironSource
MoEngage
RhytmOne

7. Growth Opportunity Universe

Growth Opportunity 1 - Decentralization Advertising
Growth Opportunity 2 - Mobile Game Advertising
Growth Opportunity 3 - Expansion to Emerging and Developing Markets
Growth Opportunity 4 - Metaverse Advertising

8. The Last Word

Conclusions and Recommendations
3 Big Predictions

9. Next Steps

Your Next Steps
List of Exhibits
Legal Disclaimer

Companies Mentioned

Adludio
Amobee
Chartboost
Digital Turbine
Entravision
Flurry
ironSource
MoEngage
RhytmOne

For more information about this report visit https://www.researchandmarkets.com/r/sv675p

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