HÄAGEN-DAZS® SHOPS CELEBRATES 50 YEARS IN NYC BY PARTNERING WITH SUPERMOON BAKEHOUSE FOR A ONE-OF-A-KIND DESSERT COLLABORATION

Häagen-Dazs Shops and Supermoon Bakehouse launch a limited-time Ube, Vanilla & Cornflake Cookie Dazzler available from October 15 – October 25, exclusively at 10 Häagen-Dazs Shops locations across Brooklyn and Manhattan

At-A-Glance Information

• Company: Häagen-Dazs^® Shops and Supermoon Bakehouse
• What's New: Häagen-Dazs Shops celebrates 50 years in New York City with a Supermoon Bakehouse collaboration to launch a new, limited-time Ube, Vanilla & Cornflake Cookie Dazzler
• Menu Item: The decadent creation layers one of Häagen-Dazs' first flavors, rich and creamy Vanilla Ice Cream with Madagascar vanilla flavor notes, with three Supermoon Bakehouse signatures: Ube Glaze, crumbled pieces of Honey Roasted Cornflake, Macadamia & White Chocolate Cookie and Honey Joy Cluster. The Dazzler is then topped with whipped cream and a final touch of Honey Joy Cluster and Ube Glaze.
• Availability: The Ube, Vanilla & Cornflake Cookie Dazzler is available from October 15 through October 25, 2026, exclusively at 10 Häagen-Dazs Shop locations across Brooklyn and Manhattan: Montague St & Henry St (Brooklyn), Smith St & Warren St (Brooklyn), 7th Ave & President St (Brooklyn), W 113th & Broadway (Manhattan), W 37th St & 6th Ave (Manhattan), Westfield World Trade Center (Manhattan), 7th Ave & W 30th St (Manhattan), Amsterdam Ave & 72nd (Manhattan), 2nd Ave & E 69th St (Manhattan) and 7th Ave & 14th St (Manhattan).

NEW YORK, Oct. 13, 2026 /PRNewswire/ -- For 50 years, Häagen-Dazs® Shops has been part of New York City's dessert scene, from opening its very first shop on Montague Street in Brooklyn in 1976 to becoming a beloved destination for generations of New Yorkers. As Häagen-Dazs Shops celebrates this 50-year milestone, the brand is teaming up with one of NYC's buzziest dessert destinations, Supermoon Bakehouse, to bring a fresh twist to the celebration.

Known for its wildly creative and viral pastries, bold flavors and unexpected combinations, Supermoon Bakehouse brings a boundary-pushing perspective to the collaboration, while sharing Häagen-Dazs Shops' passion for indulgent desserts and commitment to craftsmanship. The brands are bringing together their distinctive approaches to reimagine a Häagen-Dazs classic. The result: a limited time Ube, Vanilla & Cornflake Cookie Dazzler, available from October 15 to October 25 exclusively at 10 Häagen-Dazs Shops across Brooklyn and Manhattan.

The decadent creation layers one of Häagen-Dazs' iconic first flavors – rich and creamy Vanilla Ice Cream – with three Supermoon Bakehouse signatures: Ube Glaze, crumbled pieces of Honey Roasted Cornflake, Macadamia & White Chocolate Cookie and Honey Joy Cluster. The Dazzler is then topped with whipped cream and a final touch of Honey Joy Cluster and Ube Glaze.

To make the celebration even sweeter, the first 50 guests in line on October 15 at the Häagen-Dazs Shops Montague Street location will receive $0.50 dazzlers, $50 gift cards and additional special anniversary gifts.

"It's a special year for Häagen-Dazs Shops as we celebrate the 50^th anniversary of opening our very first shop location on Montague Street in Brooklyn," said Adam Hanson, President of Häagen-Dazs Shops. "We couldn't think of a better way to mark this milestone than by partnering with a beloved face in the New York City dessert scene. Supermoon Bakehouse brought a new and creative twist to one of our classic desserts, making them the perfect partner to help us celebrate 50 years of Häagen-Dazs Shops with a truly one-of-a-kind creation."

"Häagen-Dazs Shops has been part of New York's dessert story for half a century, and Supermoon has been proud to add our own chapter from the Lower East Side," said Aron Tzimas, Founder of Supermoon Bakehouse. "At Supermoon, we love turning the familiar on its head, so we took Häagen-Dazs' iconic Vanilla Ice Cream and layered in a few of our signature flavors: a vibrant Ube Glaze, our Honey Roasted Cornflake Cookie and a crunchy Honey Joy Cluster. It feels both nostalgic and completely new, a true celebration of two New York originals."

The Ube, Vanilla & Cornflake Cookie Dazzler is available at the following Brooklyn and Manhattan locations*:

• Brooklyn
  • Montague St & Henry St: 120 Montague St, Brooklyn, NY 11201
  • Smith St & Warren St: 180 Smith St, Brooklyn, NY 11201
  • 7th Ave & President St: 109 Seventh Ave, Brooklyn, NY 11215
• Manhattan
  • W 113th & Broadway: 2905 Broadway, New York, NY 10025
  • W 37th St & 6th Ave: 1001 6^th Ave, New York, NY 10018
  • Westfield World Trade Center: 185 Greenwich St, New York, NY 10007
  • 7th Ave & W 30th St: 345 7^th Ave, New York, NY 10001
  • Amsterdam Ave & 72nd: 263 Amsterdam Ave, New York, NY 10023
  • 2nd Ave & E 69th St: 1306 2^nd Ave, New York, NY 10065
  • 7^th Ave & 14^th St: 211 W 14^th St, New York, NY 10011

To learn more, download the Häagen-Dazs app and sign up for the loyalty program to access exclusive rewards, seasonal promotions and insider news. For more information on the Ube, Vanilla & Cornflake Cookie Dazzler, Häagen-Dazs and its Shops, visit https://www.haagendazs.us/ or follow @haagendazs_us on Instagram and TikTok. For more information on Supermoon Bakehouse, visit https://www.supermoonbakehouse.com/ or follow @supermoonbakehouse on Instagram and TikTok.

*while supplies last

About Häagen-Dazs^® Shops
Häagen-Dazs^® Shops have been dreaming up playfully luxurious ice cream treats and creative desserts since opening their first location in Brooklyn, NY in 1976. With 200+ franchised shops now open across the country, the dessert establishment offers guests exceptional service and products, with each new visit as memorable as their frozen treats. From scoops to Dazzler sundaes and shakes to smoothies, the possibilities are endless for folks inspired by the flavors of the Häagen-Dazs^® brand. Thät's Dazs (™). 

About Supermoon Bakehouse
Founded in 2017 in New York City's Lower East Side by Aron Tzimas, Supermoon Bakehouse is a contemporary bakery celebrated for its visually striking, flavor-forward creations. Supermoon reimagines traditional baked goods—featuring a signature lineup of Cruffins, Croissants, Danishes, Doughnuts, Eclairs, Ice Cream Sandwiches and Gelato—into playful, globally inspired works of edible art. Combining high-quality ingredients with a distinctive blend of culinary innovation, nostalgia, and out-of-the-box packaging, Supermoon Bakehouse pushes the boundaries of modern pastry artistry to deliver a uniquely vibrant bakery experience. Beloved by its local community and celebrated worldwide, the bakehouse has earned international praise from renowned pastry authorities like David Lebovitz and The Great British Bake Off winner Edd Kimber. Locally, Supermoon has garnered extensive acclaim, earning recognition from The New York Times ("Top 21 Best Croissants in NYC 2025" and "5 Stellar New Cookies in NYC"), Grub Street ("Absolute Best Doughnut in NYC"), Eater NY ("Best Doughnuts in NYC"), Mike Chau ("Best Ice Cream Sandwich in NYC"), and The Infatuation ("The Best Croissants in NYC" and "The 22 Best Bakeries in NYC"). For more information, visit www.supermoonbakehouse.com and follow along on Instagram at @supermoonbakehouse.

Categories: Food & Beverage, Desserts, QSR (Quick Service Restaurant), Restaurant Industry, Franchising, Menu Innovation

Tags: #HaagenDazs #Desserts #SupermoonBakehouse #UbeVanillaCornflakeCookieDazzler #FrozenDesserts #NewMenuItems #QSR #RestaurantNews #MenuLaunch #NewYorkCity #LimitedTimeOffer

SOURCE Häagen-Dazs® Shops