Haier - The Only Appliance Enterprise Successfully Authorized by Apple's MFi Program

Jan 08, 2014, 08:00 ET from Haier

LAS VEGAS, Jan. 8, 2014 /PRNewswire/ -- The four-day International Consumer Electronics Show (CES) kicked off in Las Vegas on January 7, with new high-tech products and technologies that attracted the interest and attention of the users from around the world. Haier smart appliances came in to focus in this exhibition for becoming the only appliance enterprise that passed Apple's official MFi authorization and certification tests globally. It is reported that Haier is the first appliance enterprise that is authorized and certified by the MFi program and Haier's Tianzun air conditioner is the first appliance to be labeled with Apple MFi official certification logo.

(Photo: http://photos.prnewswire.com/prnh/20140108/CN42573)

The MFi Program is Apple's technology authorization program mainly for third party hardware products. As one of the world's most innovative high-tech brands, Apple Inc. has very strict testing standards and using requirements for the MFi Program and requires credible guarantees to provide to users in product design, product quality and product compatibility. Once authorized and certified, electronics manufacturers and design companies gain world-leading competitiveness in product innovation, quality and user experience.

The successful application of Apple's MFi official certification logo in the appliance industry will upgrade the user experience of Haier's smart appliances rapidly. An online survey showed that current users need to be professionals or people who know the technology to connect their smart appliances to the web, due to the complex setup and certification process, which tends to make the smart functions of smart appliances nothing but decorations. However, Apple's MFi can solve this problem and bring users a new smart experience.

Haier's Tianzun air conditioner is the first air conditioner and white good that is authorized by Apple's MFi program. Haier will use this technology in the other Haier products, such as water heaters, ovens, intelligent home accessories and the like. Users will be able to complete the setup simply by connecting to WiFi. The live demonstration showed that Haier's air conditioner could match the phone automatically and the user could set up parameters for the air conditioner directly without registration, setup password or any other complicated and time-consuming operations when connected to WiFi. And that brings consumers a simple, efficient experience of using smart appliances.

"It used to be complicated to control smart appliances, but it is very easy now. The operation is greatly simplified and all of us, including adults, children and the elderly, can use it as we want to," a merchant from India at the exhibition said. Haier used Apple's MFi technology successfully and thus created a simpler and more accurate intelligence appliance control experience for users. Users can use their phone, iPad or other mobile ports to control their smart appliances simply by pressing a key.

Haier is the leader of intelligent appliances in China, and is committed to understanding user needs and is good at global resource integration. Apple is undoubtedly one of the enterprises that have the greatest strengths in user experience. Currently, Haier is building its industrial architecture of "One cloud and N terminals", centering on the smart home and will eventually make all home appliances become Internet terminals. The terminals, with functions of intellisense, interconnectivity and coordinated sharing, will allow users to fully enjoy the best applications of the smart era, no matter when or where they are. The technology authorized by Apple's MFi Program was applied to intelligent appliances developed by Haier and is one of the practices of Haier in pursuing smart life experience of users.