NEW YORK, Feb. 23, 2023 /PRNewswire/ -- According to Technavio, the global hair dryer market size is estimated to grow by USD 1,962.02 million from 2022 to 2027. The market is estimated to grow at a CAGR of 5.01% during the forecast period. APAC is estimated to contribute 38% to the growth of the global market during the forecast period. For more insights on the historic (2017 to 2021) and forecast market size (2022 to 2027) Request a sample report
Hair Dryer Market Scope |
|
Report Coverage |
Details |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.01% |
Market growth 2023-2027 |
USD 1962.02 million |
Market structure |
Fragmented |
YoY growth 2022-2023 (%) |
4.2 |
Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 38% |
Key countries |
US, China, Japan, Germany, and Brazil |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Beauty by Imagination Inc., Bio Ionic , Conair Corp., Dolphy India Pvt. Ltd., Dyson Technology India Pvt. Ltd., Elchim Spa, Havells India Ltd., IkonicWorld, John Paul Mitchell Systems, Koninklijke Philips NV, Ligo Electric SA, Orchids International, Panasonic Holdings Corp., Parlux Spa, Revlon Consumer Product Corp., Skyline Home Appliances, Spectrum Brands Holdings Inc., Syska Led Lights Pvt. Ltd., T3 Micro Inc., and Procter and Gamble |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Leading trends influencing the market
- The growing popularity of tourmaline hair dryers is a key trend shaping the global hair dryer market. The growth is primarily driven by the inherent advantages of tourmaline. The material is lightweight and emits negative ions. It also releases infrared heat and also saves time and energy significantly.
- The increasing online sales of hair dryers provide an easy platform for all manufacturers irrespective of their size. The category of players listed in online channels ranges from global vendors like Dyson Technology India Pvt. Ltd. and Conair Corp to local players like Syska Led Lights Pvt. Ltd.
- The introduction of travel-friendly portable hair dryers with rechargeable options is garnering more attention in the global hair dryer market.
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Hair Dryer Market - Segmentation Assessment
Segment Overview
Technavio has segmented the market based on type, Product (Corded hair dryers and Cordless hair dryers), End-user (Professional usage and Individual usage), and Geography (APAC, Europe, North America, South America, and Middle East and Africa).
- Corded hair dryers segment was valued at USD 5,240.97 million in 2017. Factors like product innovation and design are driving popularity to the corded hair dryers segment. For instance, Panasonic Holdings Corp. (Panasonic) offers a nanoe and Double Mineral Hair Dryer EH-NA98, which is lightweight, has a user-friendly design, and operates in various modes based on the different hair scalp and skin types. The demand for cordless hair dryers is increasing with the changing lifestyle and work culture of consumers, especially in developed countries.
Geography Overview
By geography, the global hair dryer market is segmented into APAC, North America, Europe, South America, and Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global hair dryer market.
- APAC is estimated to contribute 38% to the growth of the global market during the forecast period. The hair dryer market is expected to grow at a significant pace during the forecast period. The hair dryers market in Europe is expected to grow at a slower rate than the global CAGR owing to the maturity of the market in the region with Germany being the largest market for hair dryers in the region, followed by the UK and France. The hair dryer market in the US is expected to grow moderately in the region.
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Hair Dryer Market – Market Dynamics
Key factor driving market growth
- The increasing penetration of low-cost hair dryers is a key driver for the market. This is primarily happening because of technological innovations in manufacturing techniques.
- There is an exponential increase in the average cost spent on hair care and grooming by the global population. For instance, in 2019, on average, the women population in the US spent around USD 90 per month on hair care.
- Product innovation in features like automated heating, drying, and cooling processes, are playing a pivotal role in driving traction for the global hair dryer market.
Major challenges hindering market growth
- Market fragmentation leads to price competition among the vendors. Major players face challenges from local players in nascent and emerging markets while local players find it hard to penetrate the global market due to the strong presence of global players.
- Perceived side effects of hair dryers like hair damage, hair loss, and burn hazards due to improper use in emerging countries is a challenge that vendors need to overcome.
- The global hair dryer market is subjected to various regulatory standards from associations like the International Organization for Standardization (ISO) and Consumer Product Safety Commission (CPSC).
- For instance, in February 2018, ISO recalled 73,000 Proliss Ionic Pro series hair dryers in the US due to non-compliance with regulations. The cord provided by the manufacturer was brittle near the base, which could cause burn hazards. ISO announced consumers to return the product and assured an immediate refund on it. The same applied to 1,000 units sold in Canada.
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What are the key data covered in this Hair Dryer Market report?
- CAGR of the market during the forecast period
- Detailed information on factors that will drive the growth of the Hair Dryer Market between 2023 and 2027
- Precise estimation of the size of the Hair Dryer Market size and its contribution to the market in focus on the parent market
- Accurate predictions about upcoming trends and changes in consumer behavior
- Growth of the Hair Dryer Market industry across APAC, North America, Europe, South America, and Middle East and Africa
- A thorough analysis of the market's competitive landscape and detailed information about vendors
- Comprehensive analysis of factors that will challenge the growth of Hair Dryer Market vendors
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1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
- Exhibit 06: Executive Summary – Chart on Market Segmentation by End-user
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 13: Market segments
- 3.3 Market size 2022
- 3.4 Market outlook: Forecast for 2022-2027
- Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
- Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
4 Historic Market Size
- 4.1 Global hair dryer market 2017 - 2021
- Exhibit 18: Historic Market Size – Data table on global hair dryer market 2017 - 2021 ($ million)
- 4.2 Product Segment Analysis 2017 - 2021
- Exhibit 19: Historic Market Size – Product Segment 2017 - 2021 ($ million)
- 4.3 End User Segment Analysis 2017 - 2021
- Exhibit 20: Historic Market Size – End User Segment 2017 - 2021 ($ million)
- 4.4 Geography Segment Analysis 2017 - 2021
- Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
- 4.5 Country Segment Analysis 2017 - 2021
- Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)
5 Five Forces Analysis
- 5.1 Five forces summary
- Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
- 5.2 Bargaining power of buyers
- Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
- 5.3 Bargaining power of suppliers
- Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
- 5.4 Threat of new entrants
- Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
- 5.5 Threat of substitutes
- Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
- 5.6 Threat of rivalry
- Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
- 5.7 Market condition
- Exhibit 29: Chart on Market condition - Five forces 2022 and 2027
6 Market Segmentation by Product
- 6.1 Market segments
- Exhibit 30: Chart on Product - Market share 2022-2027 (%)
- Exhibit 31: Data Table on Product - Market share 2022-2027 (%)
- 6.2 Comparison by Product
- Exhibit 32: Chart on Comparison by Product
- Exhibit 33: Data Table on Comparison by Product
- 6.3 Corded hair dryers - Market size and forecast 2022-2027
- Exhibit 34: Chart on Corded hair dryers - Market size and forecast 2022-2027 ($ million)
- Exhibit 35: Data Table on Corded hair dryers - Market size and forecast 2022-2027 ($ million)
- Exhibit 36: Chart on Corded hair dryers - Year-over-year growth 2022-2027 (%)
- Exhibit 37: Data Table on Corded hair dryers - Year-over-year growth 2022-2027 (%)
- 6.4 Cordless hair dryers - Market size and forecast 2022-2027
- Exhibit 38: Chart on Cordless hair dryers - Market size and forecast 2022-2027 ($ million)
- Exhibit 39: Data Table on Cordless hair dryers - Market size and forecast 2022-2027 ($ million)
- Exhibit 40: Chart on Cordless hair dryers - Year-over-year growth 2022-2027 (%)
- Exhibit 41: Data Table on Cordless hair dryers - Year-over-year growth 2022-2027 (%)
- 6.5 Market opportunity by Product
- Exhibit 42: Market opportunity by Product ($ million)
7 Market Segmentation by End-user
- 7.1 Market segments
- Exhibit 43: Chart on End-user - Market share 2022-2027 (%)
- Exhibit 44: Data Table on End-user - Market share 2022-2027 (%)
- 7.2 Comparison by End-user
- Exhibit 45: Chart on Comparison by End-user
- Exhibit 46: Data Table on Comparison by End-user
- 7.3 Professional usage - Market size and forecast 2022-2027
- Exhibit 47: Chart on Professional usage - Market size and forecast 2022-2027 ($ million)
- Exhibit 48: Data Table on Professional usage - Market size and forecast 2022-2027 ($ million)
- Exhibit 49: Chart on Professional usage - Year-over-year growth 2022-2027 (%)
- Exhibit 50: Data Table on Professional usage - Year-over-year growth 2022-2027 (%)
- 7.4 Individual usage - Market size and forecast 2022-2027
- Exhibit 51: Chart on Individual usage - Market size and forecast 2022-2027 ($ million)
- Exhibit 52: Data Table on Individual usage - Market size and forecast 2022-2027 ($ million)
- Exhibit 53: Chart on Individual usage - Year-over-year growth 2022-2027 (%)
- Exhibit 54: Data Table on Individual usage - Year-over-year growth 2022-2027 (%)
- 7.5 Market opportunity by End-user
- Exhibit 55: Market opportunity by End-user ($ million)
8 Customer Landscape
- 8.1 Customer landscape overview
- Exhibit 56: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
- 9.1 Geographic segmentation
- Exhibit 57: Chart on Market share by geography 2022-2027 (%)
- Exhibit 58: Data Table on Market share by geography 2022-2027 (%)
- 9.2 Geographic comparison
- Exhibit 59: Chart on Geographic comparison
- Exhibit 60: Data Table on Geographic comparison
- 9.3 APAC - Market size and forecast 2022-2027
- Exhibit 61: Chart on APAC - Market size and forecast 2022-2027 ($ million)
- Exhibit 62: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
- Exhibit 63: Chart on APAC - Year-over-year growth 2022-2027 (%)
- Exhibit 64: Data Table on APAC - Year-over-year growth 2022-2027 (%)
- 9.4 Europe - Market size and forecast 2022-2027
- Exhibit 65: Chart on Europe - Market size and forecast 2022-2027 ($ million)
- Exhibit 66: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
- Exhibit 67: Chart on Europe - Year-over-year growth 2022-2027 (%)
- Exhibit 68: Data Table on Europe - Year-over-year growth 2022-2027 (%)
- 9.5 North America - Market size and forecast 2022-2027
- Exhibit 69: Chart on North America - Market size and forecast 2022-2027 ($ million)
- Exhibit 70: Data Table on North America - Market size and forecast 2022-2027 ($ million)
- Exhibit 71: Chart on North America - Year-over-year growth 2022-2027 (%)
- Exhibit 72: Data Table on North America - Year-over-year growth 2022-2027 (%)
- 9.6 South America - Market size and forecast 2022-2027
- Exhibit 73: Chart on South America - Market size and forecast 2022-2027 ($ million)
- Exhibit 74: Data Table on South America - Market size and forecast 2022-2027 ($ million)
- Exhibit 75: Chart on South America - Year-over-year growth 2022-2027 (%)
- Exhibit 76: Data Table on South America - Year-over-year growth 2022-2027 (%)
- 9.7 Middle East and Africa - Market size and forecast 2022-2027
- Exhibit 77: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
- Exhibit 78: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
- Exhibit 79: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
- Exhibit 80: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
- 9.8 US - Market size and forecast 2022-2027
- Exhibit 81: Chart on US - Market size and forecast 2022-2027 ($ million)
- Exhibit 82: Data Table on US - Market size and forecast 2022-2027 ($ million)
- Exhibit 83: Chart on US - Year-over-year growth 2022-2027 (%)
- Exhibit 84: Data Table on US - Year-over-year growth 2022-2027 (%)
- 9.9 China - Market size and forecast 2022-2027
- Exhibit 85: Chart on China - Market size and forecast 2022-2027 ($ million)
- Exhibit 86: Data Table on China - Market size and forecast 2022-2027 ($ million)
- Exhibit 87: Chart on China - Year-over-year growth 2022-2027 (%)
- Exhibit 88: Data Table on China - Year-over-year growth 2022-2027 (%)
- 9.10 Japan - Market size and forecast 2022-2027
- Exhibit 89: Chart on Japan - Market size and forecast 2022-2027 ($ million)
- Exhibit 90: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
- Exhibit 91: Chart on Japan - Year-over-year growth 2022-2027 (%)
- Exhibit 92: Data Table on Japan - Year-over-year growth 2022-2027 (%)
- 9.11 Germany - Market size and forecast 2022-2027
- Exhibit 93: Chart on Germany - Market size and forecast 2022-2027 ($ million)
- Exhibit 94: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
- Exhibit 95: Chart on Germany - Year-over-year growth 2022-2027 (%)
- Exhibit 96: Data Table on Germany - Year-over-year growth 2022-2027 (%)
- 9.12 Brazil - Market size and forecast 2022-2027
- Exhibit 97: Chart on Brazil - Market size and forecast 2022-2027 ($ million)
- Exhibit 98: Data Table on Brazil - Market size and forecast 2022-2027 ($ million)
- Exhibit 99: Chart on Brazil - Year-over-year growth 2022-2027 (%)
- Exhibit 100: Data Table on Brazil - Year-over-year growth 2022-2027 (%)
- 9.13 Market opportunity by geography
- Exhibit 101: Market opportunity by geography ($ million)
10 Drivers, Challenges, and Trends
- 10.1 Market drivers
- 10.2 Market challenges
- 10.3 Impact of drivers and challenges
- Exhibit 102: Impact of drivers and challenges in 2022 and 2027
- 10.4 Market trends
11 Vendor Landscape
- 11.1 Overview
- 11.2 Vendor landscape
- Exhibit 103: Overview on Criticality of inputs and Factors of differentiation
- 11.3 Landscape disruption
- Exhibit 104: Overview on factors of disruption
- 11.4 Industry risks
- Exhibit 105: Impact of key risks on business
12 Vendor Analysis
- 12.1 Vendors covered
- Exhibit 106: Vendors covered
- 12.2 Market positioning of vendors
- Exhibit 107: Matrix on vendor position and classification
- 12.3 Beauty by Imagination Inc.
- Exhibit 108: Beauty by Imagination Inc. - Overview
- Exhibit 109: Beauty by Imagination Inc. - Product / Service
- Exhibit 110: Beauty by Imagination Inc. - Key offerings
- 12.4 Conair Corp.
- Exhibit 111: Conair Corp. - Overview
- Exhibit 112: Conair Corp. - Product / Service
- Exhibit 113: Conair Corp. - Key offerings
- 12.5 Dolphy India Pvt. Ltd.
- Exhibit 114: Dolphy India Pvt. Ltd. - Overview
- Exhibit 115: Dolphy India Pvt. Ltd. - Product / Service
- Exhibit 116: Dolphy India Pvt. Ltd. - Key offerings
- 12.6 Dyson Technology India Pvt. Ltd.
- Exhibit 117: Dyson Technology India Pvt. Ltd. - Overview
- Exhibit 118: Dyson Technology India Pvt. Ltd. - Product / Service
- Exhibit 119: Dyson Technology India Pvt. Ltd. - Key offerings
- 12.7 Elchim Spa
- Exhibit 120: Elchim Spa - Overview
- Exhibit 121: Elchim Spa - Product / Service
- Exhibit 122: Elchim Spa - Key offerings
- 12.8 Havells India Ltd.
- Exhibit 123: Havells India Ltd. - Overview
- Exhibit 124: Havells India Ltd. - Business segments
- Exhibit 125: Havells India Ltd. - Key news
- Exhibit 126: Havells India Ltd. - Key offerings
- Exhibit 127: Havells India Ltd. - Segment focus
- 12.9 IkonicWorld
- Exhibit 128: IkonicWorld - Overview
- Exhibit 129: IkonicWorld - Product / Service
- Exhibit 130: IkonicWorld - Key offerings
- 12.10 John Paul Mitchell Systems
- Exhibit 131: John Paul Mitchell Systems - Overview
- Exhibit 132: John Paul Mitchell Systems - Product / Service
- Exhibit 133: John Paul Mitchell Systems - Key offerings
- 12.11 Koninklijke Philips NV
- Exhibit 134: Koninklijke Philips NV - Overview
- Exhibit 135: Koninklijke Philips NV - Business segments
- Exhibit 136: Koninklijke Philips NV - Key news
- Exhibit 137: Koninklijke Philips NV - Key offerings
- Exhibit 138: Koninklijke Philips NV - Segment focus
- 12.12 Ligo Electric SA
- Exhibit 139: Ligo Electric SA - Overview
- Exhibit 140: Ligo Electric SA - Product / Service
- Exhibit 141: Ligo Electric SA - Key offerings
- 12.13 Orchids International
- Exhibit 142: Orchids International - Overview
- Exhibit 143: Orchids International - Product / Service
- Exhibit 144: Orchids International - Key offerings
- 12.14 Panasonic Holdings Corp.
- Exhibit 145: Panasonic Holdings Corp. - Overview
- Exhibit 146: Panasonic Holdings Corp. - Business segments
- Exhibit 147: Panasonic Holdings Corp. - Key news
- Exhibit 148: Panasonic Holdings Corp. - Key offerings
- Exhibit 149: Panasonic Holdings Corp. - Segment focus
- 12.15 Parlux Spa
- Exhibit 150: Parlux Spa - Overview
- Exhibit 151: Parlux Spa - Product / Service
- Exhibit 152: Parlux Spa - Key offerings
- 12.16 Revlon Consumer Product Corp.
- Exhibit 153: Revlon Consumer Product Corp. - Overview
- Exhibit 154: Revlon Consumer Product Corp. - Business segments
- Exhibit 155: Revlon Consumer Product Corp. - Key offerings
- Exhibit 156: Revlon Consumer Product Corp. - Segment focus
- 12.17 Procter and Gamble
- Exhibit 157: Procter and Gamble - Overview
- Exhibit 158: Procter and Gamble - Business segments
- Exhibit 159: Procter and Gamble - Key offerings
- Exhibit 160: Procter and Gamble - Segment focus
13 Appendix
- 13.1 Scope of the report
- 13.2 Inclusions and exclusions checklist
- Exhibit 161: Inclusions checklist
- Exhibit 162: Exclusions checklist
- 13.3 Currency conversion rates for US$
- Exhibit 163: Currency conversion rates for US$
- 13.4 Research methodology
- Exhibit 164: Research methodology
- Exhibit 165: Validation techniques employed for market sizing
- Exhibit 166: Information sources
- 13.5 List of abbreviations
- Exhibit 167: List of abbreviations
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Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
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