Hair styling products market size in Europe to grow by USD 1.43 billion between 2021 and 2026; Germany to account for 36% of the market growth - Technavio

NEW YORK, April 12, 2023 /PRNewswire/ -- The "Hair Styling Products Market in Europe by Product and Geography - Forecast and Analysis 2022-2026" report has been added to Technavio's offering. The market is estimated to grow by USD 1.43 billion between 2021 and 2026, accelerating at a CAGR of 4.87% during the forecast period. Germany will account for 36% of the market growth during the forecast period. The country has the highest number of spas in Europe. Several luxury fashion and beauty product brands, including Beiersdorf AG and Henkel AG and Co KGaA, are from Germany. Factors such as increased product innovations and product endorsements support the demand for beauty and personal care products, including hair styling products in the country. In addition, the increased working population and rising expenditure on air styling products are driving the growth of the hair styling products market in Germany. For comprehensive details on the market size and forecast period (2022-2026) - View the Sample report

Vendor Landscape
The hair styling products market in Europe is fragmented, with the presence of several well-established vendors. These vendors focus on developing innovative products and are constantly increasing their R&D investments. They are acquiring smaller and regional players to enhance their global reach. The market will witness the entry of several new players, which will moderately intensify the level of competition during the forecast period. Vendors are required to recognize the factors that affect the buying decisions of customers. These include advertising, promotion, social media activities, merchandising, product line extensions, and product demonstrations. They must also focus on adopting competitive strategies to differentiate themselves in the market. Some of the key vendors covered in the report include:

• Beiersdorf AG - The company offers hair styling products under brands such as Nivea, Labello, and Eucerin
• Church and Dwight Co. Inc. - The company offers hair styling products under brands such as Nair and Spinbrush.
• Henkel AG and Co. KGaA - The company offers hair styling products such as Syoss.
• LOreal SA - The company offers hair styling products such as Instant Resurfacing Shampoo, Instant Resurfacing Conditioner, and Resurfacing Golden Masque.
• Mandom Corp.
• Mountain Valley Springs India Pvt. Ltd.
• Njord
• The Estee Lauder Co. Inc.
• The Procter and Gamble Co.
• Unilever Group

The report provides a full list of key vendors, their strategies, and the latest
developments. Buy Now

Market Dynamics

Major Driver – The market is driven by innovation and portfolio extension leading to product premiumization. The growing consumer demand for innovative products has led vendors to increase their R&D efforts. They are also focusing on differentiating themselves from pharmaceutical companies. Vendors are using innovative ingredients and technologies in their products that help address consumers' concerns pertaining to multiple hair-related issues. In addition, the rising purchasing power and disposable incomes have increased consumer spending on hair care products. This has encouraged vendors to launch premium hair styling products that are priced higher than regular hair styling products. All these factors are positively influencing the growth of the market in focus.

Key Trends – The growing demand for natural and organic hair styling products is a key trend in the market. Consumers are increasingly becoming aware of the ill effects caused by the use of synthetic hair styling products. This has increased the demand for natural and organic hair styling products among consumers. Hence, many vendors are emphasizing organic products that are free from harmful ingredients such as petrochemicals, sulfates, and ammonia. The introduction of organic and natural products also helps vendors to adhere to high standards of purity set by various governing bodies. This trend is expected to have a positive impact on the growth of the market during the forecast period.

Key Challenge – The availability of counterfeit products will challenge the growth of the market. Counterfeit products are made of low-quality ingredients and can cause damage to skin and hair. The growth of the e-commerce industry has increased the penetration of such products. This makes it challenging for consumers to distinguish between genuine and counterfeit products, as they look similar. The increasing availability of counterfeit products also affects the profit margins and sales of vendors. Such factors will reduce the growth potential of the market.

Technavio has identified key trends, drivers, and challenges in the market, which will
help clients improve their strategies to stay ahead of their competitors. - View a Sample
Report

Company Profiles

The report includes information on the product launches, sustainability, and prospects of leading vendors, including Beiersdorf AG, Church and Dwight Co. Inc., Henkel AG and Co. KGaA, LOreal SA, Mandom Corp., Mountain Valley Springs India Pvt. Ltd., Njord, The Estee Lauder Co. Inc., The Procter and Gamble Co., and Unilever Group.

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Competitive Analysis

The report includes competitive analysis, a proprietary tool to analyze and evaluate the position of companies based on their industry position score and market performance score. The competitive scenario categorizes companies based on various performance indicators. Some of the factors considered include the financial performance of companies over the past few years, growth strategies, product innovations, new product launches, investments, and growth in market share, among others.

 Market Segmentation

• By product, the market is classified into HCGP, hair styling spray, and dry shampoo.
• By geography, the market is classified as Germany, the UK, France, Spain, and Italy.

The market growth in the HCGP segment will be significant during the forecast period. The segment is driven by the growing awareness of the various benefits of using hair styling products and the increased demand among the male population for hair styling and grooming products. In addition, the presence of established vendors in Europe such as Loreal SA, Unilever PLC, Procter & Gamble, Henkel AG & Co KGaA, and Beiersdorf Ag will drive the growth of the segment.

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Table of contents:

1. Executive Summary 

  1.1 Market Overview 

  Exhibit 01:  Key Finding 1

  Exhibit 02:  Key Finding 2

  Exhibit 03:  Key Finding 5

  Exhibit 04:  Key Finding 6

  Exhibit 05:  Key Finding 7

  Exhibit 06:  Key Finding 8

2. Market Landscape 

  2.1 Market ecosystem 

  Exhibit 07:  Parent market

  Exhibit 08:  Market characteristics

  2.2 Value chain analysis 

  Exhibit 09: Personal products

  2.2.1 Raw material supplier

  2.2.2 Inbound logistics

  2.2.3 Operations

  2.2.4 Outbound logistics

  2.2.5 Marketing and sales

3. Market Sizing 

  3.1 Market definition

  Exhibit 10:  Offerings of vendors included in the market definition

  3.2 Market segment analysis 

  Exhibit 11:  Market segments

  3.3 Market size 2021 

  3.4 Market outlook: Forecast for 2021 - 2026 

  3.4.1 Estimating growth rates for emerging and high-growth markets

  3.4.2 Estimating growth rates for mature markets

  Exhibit 12:  Europe - Market size and forecast 2021 - 2026 ($ million)

  Exhibit 13:  Europe market: Year-over-year growth 2021 - 2026 (%)

4. Five Forces Analysis 

  4.1 Five Forces Summary 

  Exhibit 14:  Five forces analysis 2021 & 2026

  4.2 Bargaining power of buyers 

  Exhibit 15:  Bargaining power of buyers

  4.3 Bargaining power of suppliers 

  Exhibit 16: Bargaining power of suppliers

  4.4 Threat of new entrants 

  Exhibit 17: Threat of new entrants

  4.5 Threat of substitutes 

  Exhibit 18: Threat of substitutes

  4.6 Threat of rivalry 

  Exhibit 19: Threat of rivalry

  4.7 Market condition 

  Exhibit 20:  Market condition - Five forces 2021

5.Market Segmentation by Product 

  5.1 Market segments

  Exhibit 21:  Product - Market share 2021-2026 (%)

  5.2 Comparison by Product 

    Exhibit 22:  Comparison by Product

  5.3 HCGP - Market size and forecast 2021-2026 

  Exhibit 23:  HCGP - Market size and forecast 2021-2026 ($ million)

  Exhibit 24:  HCGP - Year-over-year growth 2021-2026 (%)

  5.4 Hair styling spray - Market size and forecast 2021-2026 

  Exhibit 25:  Hair styling spray - Market size and forecast 2021-2026 ($ million)

  Exhibit 26:  Hair styling spray - Year-over-year growth 2021-2026 (%)

  5.5 Dry shampoo - Market size and forecast 2021-2026 

  Exhibit 27:  Dry shampoo - Market size and forecast 2021-2026 ($ million)

  Exhibit 28:  Dry shampoo - Year-over-year growth 2021-2026 (%)

  5.6 Market opportunity by Product 

  Exhibit 29:  Market opportunity by Product

6. Customer landscape 

  6.1 Overview

  Technavio's customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria

  Exhibit 30: Customer landscape

7. Geographic Landscape 

  7.1 Geographic segmentation

  Exhibit 31:  Market share by geography 2021-2026 (%)

  7.2 Geographic comparison 

  Exhibit 32: Geographic comparison

  7.3 Germany - Market size and forecast 2021-2026 

  Exhibit 33:  Germany - Market size and forecast 2021-2026 ($ million)

  Exhibit 34:  Germany - Year-over-year growth 2021-2026 (%)

  7.4 UK - Market size and forecast 2021-2026 

  Exhibit 35:  UK - Market size and forecast 2021-2026 ($ million)

  Exhibit 36:  UK - Year-over-year growth 2021-2026 (%)

  7.5 France - Market size and forecast 2021-2026 

  Exhibit 37:  France - Market size and forecast 2021-2026 ($ million)

  Exhibit 38:  France - Year-over-year growth 2021-2026 (%)

  7.6 Spain - Market size and forecast 2021-2026 

  Exhibit 39:  Spain - Market size and forecast 2021-2026 ($ million)

  Exhibit 40:  Spain - Year-over-year growth 2021-2026 (%)

  7.7 Italy - Market size and forecast 2021-2026

  Exhibit 41:  Italy - Market size and forecast 2021-2026 ($ million)

  Exhibit 42:  Italy - Year-over-year growth 2021-2026 (%)

  7.8 Market opportunity by geography

  Exhibit 43: Market opportunity by geography

8. Drivers, Challenges, and Trends 

  8.1 Market drivers 

  8.1.1 Innovation and portfolio extension leading to product premiumization

  8.1.2 Increasing consumption of sanitizers and disinfectants from the healthcare sector

  8.1.3 Rise in online sales of hair styling products

  8.2 Market challenges 

  8.2.1 Availability of counterfeit products

  8.2.2 High Competition

  8.2.3 Regulatory compliances for product composition, labeling, and packaging

  Exhibit 44:  Impact of drivers and challenges

  8.3 Market trends 

  8.3.1 Growing demand for natural and organic hair styling products

  8.3.2 Use of social media marketing

  8.3.3 Rising adoption and awareness of dry shampoo

9. Vendor Landscape 

  9.1 Overview

  Exhibit 45: Vendor landscape

  The potential for the disruption of the market landscape was moderate in 2020, and its threat is expected to remain unchanged by 2025. 

  9.2 Landscape disruption 

  Exhibit 46: Landscape disruption

  Exhibit 47: Industry risks

10. Vendor Analysis 

  10.1 Vendors covered 

  Exhibit 48: Vendors covered

  10.2 Market positioning of vendors 

  Exhibit 49: Market positioning of vendors

  10.3 Beiersdorf AG 

  Exhibit 50:  Beiersdorf AG - Overview

  Exhibit 51:  Beiersdorf AG - Business segments

  Exhibit 52:  Beiersdorf AG - Key news

  Exhibit 53:  Beiersdorf AG - Key offerings

  Exhibit 54:  Beiersdorf AG - Segment focus

  10.4 Church and Dwight Co. Inc. 

  Exhibit 55:  Church and Dwight Co. Inc. - Overview

  Exhibit 56:  Church and Dwight Co. Inc. - Business segments

  Exhibit 57:  Church and Dwight Co. Inc. - Key news

  Exhibit 58:  Church and Dwight Co. Inc. - Key offerings

  Exhibit 59:  Church and Dwight Co. Inc. - Segment focus

  10.5 Henkel AG and Co. KGaA

  Exhibit 60:  Henkel AG and Co. KGaA - Overview

  Exhibit 61:  Henkel AG and Co. KGaA - Business segments

  Exhibit 62:  Henkel AG and Co. KGaA - Key news

  Exhibit 63:  Henkel AG and Co. KGaA - Key offerings

  Exhibit 64:  Henkel AG and Co. KGaA - Segment focus

  10.6 LOreal SA 

  Exhibit 65:  LOreal SA - Overview

  Exhibit 66:  LOreal SA - Business segments

  Exhibit 67:  LOreal SA -Key news

  Exhibit 68:  LOreal SA - Key offerings

  Exhibit 69:  LOreal SA - Segment focus

  10.7 Mandom Corp. 

  Exhibit 70:  Mandom Corp. - Overview

  Exhibit 71:  Mandom Corp. - Business segments

  Exhibit 72:  Mandom Corp. - Key offerings

  Exhibit 73:  Mandom Corp. - Segment focus

  10.8 Mountain Valley Springs India Pvt. Ltd. 

  Exhibit 74:  Mountain Valley Springs India Pvt. Ltd. - Overview

  Exhibit 75:  Mountain Valley Springs India Pvt. Ltd. - Product and service

  Exhibit 76:  Mountain Valley Springs India Pvt. Ltd. - Key offerings

  10.9 Njord 

  Exhibit 77:  Njord - Overview

  Exhibit 78:  Njord - Product and service

  Exhibit 79:  Njord - Key offerings

  10.10 The Estee Lauder Co. Inc. 

  Exhibit 80:  The Estee Lauder Co. Inc. - Overview

  Exhibit 81:  The Estee Lauder Co. Inc. - Business segments

  Exhibit 82:  The Estee Lauder Co. Inc. - Key offerings

  Exhibit 83:  The Estee Lauder Co. Inc. - Segment focus

  10.11 The Procter and Gamble Co. 

  Exhibit 84:  The Procter and Gamble Co. - Overview

  Exhibit 85:  The Procter and Gamble Co. - Business segments

  Exhibit 86:  The Procter and Gamble Co. - Key news

  Exhibit 87:  The Procter and Gamble Co. - Key offerings

  Exhibit 88:  The Procter and Gamble Co. - Segment focus

  10.12 Unilever Group

  Exhibit 89:  Unilever Group - Overview

  Exhibit 90:  Unilever Group - Business segments

  Exhibit 91:  Unilever Group - Key news

  Exhibit 92:  Unilever Group - Key offerings

  Exhibit 93:  Unilever Group - Segment focus

11. Appendix 

  11.1 Scope of the report 

  11.1.1 Market definition

  11.1.2 Objectives

  11.1.3 Notes and Caveats

  11.2 Currency conversion rates for US$ 

  Exhibit 94: Currency conversion rates for US$

  11.3 Research Methodology 

  Exhibit 95: Research Methodology

  Exhibit 96: Validation techniques employed for market sizing

  Exhibit 97: Information sources

  11.4 List of abbreviations 

  Exhibit 98: List of abbreviations

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