Hair styling products market size to grow by USD 5,331.45 million: Personal products industry is the parent market - Technavio

NEW YORK, Dec. 12, 2022 /PRNewswire/ -- The global hair styling products market has been categorized as a part of the global personal products market. The parent market, the global personal products market, covers products and companies engaged in the research and development (R&D) and production of personal and beauty care products, including cosmetics and perfumes. Growth of the global personal products market will be driven by factors such as increasing disposable income, rise in beauty consciousness, increasing popularity of online marketing, growing demand for organic personal and beauty care products, high demand for multi-purpose products, and adoption of advanced technologies.

The hair styling market size is forecasted to grow by USD 5,331.45 million from 2022 to 2027. The market is estimated to grow at a CAGR of 5.6% during the forecast period, according to Technavio. Download a sample

Hair styling products market 2023-2027: Competitive analysis

The competitive scenario categorizes companies based on various performance indicators. Some of the factors considered include the financial performance of companies, growth strategies, product innovations, new product launches, investments, growth in market share, among others. Buy the report

Hair styling products market 2023-2027: Scope

The hair styling products market report covers the following areas:

• Market size
• Key trends
• Competitive analysis

Hair styling products market 2023-2027: Vendor landscape

The global hair styling products market is fragmented. The major market players are focusing on developing innovative products and are constantly increasing their R&D investments. Established vendors have started acquiring smaller and regional players to expand their global reach. The market will witness the entry of several new players, which will intensify the competition moderately among the existing players during the forecast period.

Amorepacific Group Inc., Amway Corp., Flora and Curl Ltd., Godrej Consumer Products Ltd., Henkel AG and Co. KGaA, Hoyu Co. Ltd., Kao Corp., LOreal SA, Mandom Corp., NATULIQUE Ltd., Olaplex Holdings Inc., Oriflame Holding AG, Pai Shau Inc., Revlon Inc., Shiseido Co. Ltd., The Avon Co., The Estee Lauder Co. Inc., The Procter and Gamble Co., Unilever PLC, and Wella Operations US LLC are among some of the major market participants.

Hair styling products market 2023-2027: Segmentation

• Type 
• HCGP
• Hair styling spray
• Dry shampoo

The HCGP segment will account for the highest share of the market's growth during the forecast period. This segment includes hair cream, gel, hair pomade, paste, and protectants. The growth of the HCGP segment is mainly attributed to factors such as the growing awareness about the products and the increasing demand for hair styling and grooming products among men. In addition, consumers across the world are becoming aware of the benefits of hair styling products.

• Distribution Channel
• Offline
• Online
• Geography 
• APAC
• North America
• Europe
• South America
• Middle East And Africa

APAC is estimated to account for 35% of the market's growth during the forecast period. The demand for hair styling products has increased in the region owing to factors such as rapid transition in the spending patterns of consumers and a rise in per capita disposable income. Japan, China, and India are the major markets for hair styling products in this region.

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What are the key data covered in this hair styling products market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the hair styling products market between 2023 and 2027
• Precise estimation of the size of the hair styling products market and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the hair styling products market across APAC, North America, Europe, Middle East and Africa, and South America
• Thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of hair styling products market vendors

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Related reports:

Hair styling products market in Europe by product and geography - Forecast and analysis 2022-2026: The hair styling products market size in Europe is expected to increase by USD 1.43 billion from 2021 to 2026. This report extensively covers market segmentation by product (HCGP, hair styling spray, and dry shampoo) and geography (Germany, UK, France, Spain, and Italy). 

Hair shampoo market in APAC by distribution channel and type - Forecast and analysis 2022-2026: The hair shampoo market size in APAC is expected to increase by USD 4.02 billion from 2021 to 2026. This report extensively covers market segmentation by distribution channel (offline and online) and type (non-medicated and medicated).

Browse for Technavio's consumer staples market reports

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global hair styling products market 2017 - 2021 
• Exhibit 18: Historic Market Size – Data Table on Global hair styling products market 2017 - 2021 ($ million)

• 4.2 Type Segment Analysis 2017 - 2021 
• Exhibit 19: Historic Market Size – Type Segment 2017 - 2021 ($ million)

• 4.3 End-user Segment Analysis 2017 - 2021 
• Exhibit 20: Historic Market Size – End-user Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Type

• 6.1 Market segments 
• Exhibit 30: Chart on Type - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Type - Market share 2022-2027 (%)

• 6.2 Comparison by Type 
• Exhibit 32: Chart on Comparison by Type
• Exhibit 33: Data Table on Comparison by Type

• 6.3 HCGP - Market size and forecast 2022-2027 
• Exhibit 34: Chart on HCGP - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on HCGP - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on HCGP - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on HCGP - Year-over-year growth 2022-2027 (%)

• 6.4 Hair styling spray - Market size and forecast 2022-2027
• Exhibit 38: Chart on Hair styling spray - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Hair styling spray - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Hair styling spray - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Hair styling spray - Year-over-year growth 2022-2027 (%)

• 6.5 Dry shampoo - Market size and forecast 2022-2027 
• Exhibit 42: Chart on Dry shampoo - Market size and forecast 2022-2027 ($ million)
• Exhibit 43: Data Table on Dry shampoo - Market size and forecast 2022-2027 ($ million)
• Exhibit 44: Chart on Dry shampoo - Year-over-year growth 2022-2027 (%)
• Exhibit 45: Data Table on Dry shampoo - Year-over-year growth 2022-2027 (%)

• 6.6 Market opportunity by Type 
• Exhibit 46: Market opportunity by Type ($ million)

7 Market Segmentation by Distribution Channel

• 7.1 Market segments 
• Exhibit 47: Chart on Distribution Channel - Market share 2022-2027 (%)
• Exhibit 48: Data Table on Distribution Channel - Market share 2022-2027 (%)

• 7.2 Comparison by Distribution Channel 
• Exhibit 49: Chart on Comparison by Distribution Channel
• Exhibit 50: Data Table on Comparison by Distribution Channel

• 7.3 Offline - Market size and forecast 2022-2027 
• Exhibit 51: Chart on Offline - Market size and forecast 2022-2027 ($ million)
• Exhibit 52: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Chart on Offline - Year-over-year growth 2022-2027 (%)
• Exhibit 54: Data Table on Offline - Year-over-year growth 2022-2027 (%)

• 7.4 Online - Market size and forecast 2022-2027 
• Exhibit 55: Chart on Online - Market size and forecast 2022-2027 ($ million)
• Exhibit 56: Data Table on Online - Market size and forecast 2022-2027 ($ million)
• Exhibit 57: Chart on Online - Year-over-year growth 2022-2027 (%)
• Exhibit 58: Data Table on Online - Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Distribution Channel 
• Exhibit 59: Market opportunity by Distribution Channel ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 60: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 61: Chart on Market share by geography 2022-2027 (%)
• Exhibit 62: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 63: Chart on Geographic comparison
• Exhibit 64: Data Table on Geographic comparison

• 9.3 Europe - Market size and forecast 2022-2027 
• Exhibit 65: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 66: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 67: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 68: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.4 North America - Market size and forecast 2022-2027 
• Exhibit 69: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 70: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 71: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 72: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.5 APAC - Market size and forecast 2022-2027 
• Exhibit 73: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 74: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 75: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027 
• Exhibit 77: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 78: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 79: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027
• Exhibit 81: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 82: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 83: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027 
• Exhibit 85: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 86: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 87: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 China - Market size and forecast 2022-2027 
• Exhibit 89: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 90: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 91: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.10 Germany - Market size and forecast 2022-2027 
• Exhibit 93: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 94: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 95: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.11 Brazil - Market size and forecast 2022-2027 
• Exhibit 97: Chart on Brazil - Market size and forecast 2022-2027 ($ million)
• Exhibit 98: Data Table on Brazil - Market size and forecast 2022-2027 ($ million)
• Exhibit 99: Chart on Brazil - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on Brazil - Year-over-year growth 2022-2027 (%)

• 9.12 Japan - Market size and forecast 2022-2027 
• Exhibit 101: Chart on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 102: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 103: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 104: Data Table on Japan - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 105: Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 106: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape 
• Exhibit 107: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 108: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 109: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 110: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 111: Matrix on vendor position and classification

• 12.3 Amorepacific Group Inc. 
• Exhibit 112: Amorepacific Group Inc. - Overview
• Exhibit 113: Amorepacific Group Inc. - Business segments
• Exhibit 114: Amorepacific Group Inc. - Key offerings
• Exhibit 115: Amorepacific Group Inc. - Segment focus

• 12.4 Amway Corp. 
• Exhibit 116: Amway Corp. - Overview
• Exhibit 117: Amway Corp. - Product / Service
• Exhibit 118: Amway Corp. - Key news
• Exhibit 119: Amway Corp. - Key offerings

• 12.5 Godrej Consumer Products Ltd. 
• Exhibit 120: Godrej Consumer Products Ltd. - Overview
• Exhibit 121: Godrej Consumer Products Ltd. - Business segments
• Exhibit 122: Godrej Consumer Products Ltd. - Key news
• Exhibit 123: Godrej Consumer Products Ltd. - Key offerings
• Exhibit 124: Godrej Consumer Products Ltd. - Segment focus

• 12.6 Henkel AG and Co. KGaA 
• Exhibit 125: Henkel AG and Co. KGaA - Overview
• Exhibit 126: Henkel AG and Co. KGaA - Business segments
• Exhibit 127: Henkel AG and Co. KGaA - Key news
• Exhibit 128: Henkel AG and Co. KGaA - Key offerings
• Exhibit 129: Henkel AG and Co. KGaA - Segment focus

• 12.7 Hoyu Co. Ltd. 
• Exhibit 130: Hoyu Co. Ltd. - Overview
• Exhibit 131: Hoyu Co. Ltd. - Product / Service
• Exhibit 132: Hoyu Co. Ltd. - Key offerings

• 12.8 Kao Corp. 
• Exhibit 133: Kao Corp. - Overview
• Exhibit 134: Kao Corp. - Business segments
• Exhibit 135: Kao Corp. - Key offerings
• Exhibit 136: Kao Corp. - Segment focus

• 12.9 LOreal SA 
• Exhibit 137: LOreal SA - Overview
• Exhibit 138: LOreal SA - Business segments
• Exhibit 139: LOreal SA - Key news
• Exhibit 140: LOreal SA - Key offerings
• Exhibit 141: LOreal SA - Segment focus

• 12.10 Mandom Corp. 
• Exhibit 142: Mandom Corp. - Overview
• Exhibit 143: Mandom Corp. - Business segments
• Exhibit 144: Mandom Corp. - Key offerings
• Exhibit 145: Mandom Corp. - Segment focus

• 12.11 Oriflame Holding AG 
• Exhibit 146: Oriflame Holding AG - Overview
• Exhibit 147: Oriflame Holding AG - Business segments
• Exhibit 148: Oriflame Holding AG - Key offerings
• Exhibit 149: Oriflame Holding AG - Segment focus

• 12.12 Revlon Inc. 
• Exhibit 150: Revlon Inc. - Overview
• Exhibit 151: Revlon Inc. - Business segments
• Exhibit 152: Revlon Inc. - Key offerings
• Exhibit 153: Revlon Inc. - Segment focus

• 12.13 Shiseido Co. Ltd. 
• Exhibit 154: Shiseido Co. Ltd. - Overview
• Exhibit 155: Shiseido Co. Ltd. - Product / Service
• Exhibit 156: Shiseido Co. Ltd. - Key offerings

• 12.14 The Estee Lauder Co. Inc. 
• Exhibit 157: The Estee Lauder Co. Inc. - Overview
• Exhibit 158: The Estee Lauder Co. Inc. - Product / Service
• Exhibit 159: The Estee Lauder Co. Inc. - Key news
• Exhibit 160: The Estee Lauder Co. Inc. - Key offerings

• 12.15 The Procter and Gamble Co. 
• Exhibit 161: The Procter and Gamble Co. - Overview
• Exhibit 162: The Procter and Gamble Co. - Business segments
• Exhibit 163: The Procter and Gamble Co. - Key news
• Exhibit 164: The Procter and Gamble Co. - Key offerings
• Exhibit 165: The Procter and Gamble Co. - Segment focus

• 12.16 Unilever PLC 
• Exhibit 166: Unilever PLC - Overview
• Exhibit 167: Unilever PLC - Business segments
• Exhibit 168: Unilever PLC - Key news
• Exhibit 169: Unilever PLC - Key offerings
• Exhibit 170: Unilever PLC - Segment focus

• 12.17 Wella Operations US LLC 
• Exhibit 171: Wella Operations US LLC - Overview
• Exhibit 172: Wella Operations US LLC - Product / Service
• Exhibit 173: Wella Operations US LLC - Key news
• Exhibit 174: Wella Operations US LLC - Key offerings

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 175: Inclusions checklist
• Exhibit 176: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 177: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 178: Research methodology
• Exhibit 179: Validation techniques employed for market sizing
• Exhibit 180: Information sources

• 13.5 List of abbreviations 
• Exhibit 181: List of abbreviations

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SOURCE Technavio