Hanna Andersson's New Collab with Dusen Dusen Merges Playful Designs and Abstract Patterns for a Fresh Take on Family Sleepwear and Apparel

This pattern-packed partnership transforms bedtime and everyday wear with stripes and playful designs  

PORTLAND, Ore., Sept. 15, 2025 /PRNewswire/ -- Hanna Andersson, the trusted children's apparel and pajama brand celebrated as the "Champions of Childhood," today announced a partnership with acclaimed homegoods and lifestyle brand Dusen Dusen to launch an exclusive collection that reimagines family sleepwear and casual apparel with bold, artistic flair. 

Launching September 17, the new online collection is available starting today for Hanna Rewards members and includes an array of sleepwear, including matching and coordinating pajama sets for baby, kids, and adults, in various fabrications, patterns and designs. Additionally, casual apparel, such as socks and graphic tees for kids and adults, crewneck sweatshirts for kids and baby sweatsuit sets that interweave elements from each brand, showcasing Dusen Dusen's signature bold stripes and iconic "Everybody Face" (as seen on several best-selling Dusen Dusen products) while blending in the form and function of Hanna Andersson's trusted quality, will be available for purchase. 

"At Hanna Andersson, we seek partnerships with brands with a similar design philosophy towards bold color and contemporary design," said Kara Carter, Chief Product Officer at Hanna Andersson. "Dusen Dusen's bold and happy approach on color and pattern perfectly complements our own aesthetic, making this a natural fit. This collaboration delivers something truly exceptional for families who want to express their unique personality through distinctive style – from bedtime to everyday adventures." 

This collaboration represents the perfect fusion of creative vision and uncompromising quality, and Hanna Andersson and Dusen Dusen's shared commitment to playful design with personality creates natural synergy. The result transcends typical partnerships: a vibrant collection that's both punchy and deeply personal. Every piece showcases Hanna Andersson's legendary standards delivering the comfort families depend on while honoring their commitment to environmental responsibility.   

As a new mom, Ellen Van Dusen was instinctively drawn to Hanna Andersson's signature style and reputation for trusted craftsmanship. "Working with Hanna Andersson has been such a treat – not only are we aligned aesthetically, but their design team is incredible: thoughtful, collaborative, and genuinely great at making clothes," said Ellen Van Dusen, Founder of Dusen Dusen. "The company shares our love of stripes, bold colors, playful motifs, and pattern, so finalizing the collection felt effortless. I grew up wearing Hanna Andersson and have always kept an eye on what they were doing – even before I had a baby. I'm especially thrilled that we were able to create matching pajama sets for babies, kids, and adults – it means I get to dress the whole family. The final assortment came out even better than I imagined, and I can't wait to see families in their matching sets this fall."

For more information or to shop online, visit hannaandersson.com or dusendusen.com and follow along on Instagram, TikTok, Pinterest and Facebook.

About Hanna Andersson
Started in Portland, Oregon in 1983, Hanna Andersson set out to celebrate the everyday magic of being a kid, in clothes that keep up. For over 40 years, they've championed childhood with pieces made to move effortlessly from playtime to storytime and everywhere in between. From the original matching family PJs in legendary organic cotton to the comfiest styles for play and the softest, safest baby essentials—Hannas are made to last. A true pioneer in sustainability, Hanna Andersson is known for "Hanna-Me-Down quality" which promotes circularity and longevity, while reducing waste. It is the #1 resold children's brand—and their commitment to the planet continues to grow. Made to play. Made to last.

About Dusen Dusen
Dusen Dusen is a Brooklyn-based textile and home goods line that includes bedding, throws, pillows, towels, and clothing. Founded by Ellen Van Dusen in 2010 originally as a womenswear label, Dusen Dusen develops seasonal collections inspired by fine art, commercial and naïve design, as well as the brain's reaction to color, movement, and contrast. In 2015, the brand expanded with the launch of Dusen Dusen Home. Known for its bold and original prints, Dusen Dusen has collaborated with a wide range of celebrated international brands including Uniqlo, Keds, and West Elm, to name a few. Ellen Van Dusen was born and raised in Washington, DC and currently resides in Brooklyn, NY.  Explore more at dusendusen.com and @dusendusen 

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SOURCE Hanna Andersson