Hard Rock International Appoints Shelley Williams as Director of Global Sales for Meetings & Events

HOLLYWOOD, Fla., Aug. 24, 2021 /PRNewswire/ -- Hard Rock International, one of the world's most recognizable and iconic brands, announces the selection of Shelley Williams for the role of Director of Global Sales for Meetings and Events. In this new role for Williams within the Hard Rock organization, she will draw upon more than 25 years of experience in global hospitality, including tenure with Caesars Entertainment, the Westmont Hospitality Group and the University of Windsor. Williams, an award-winning, results-driven sales and business leader, will report directly to Danielle Babilino, Senior Vice President of Global Sales & Marketing.

In her most recent role as Vice President of Sales at the Hard Rock Hotel and Casino in Atlantic City, Williams was the opening sales leader at the largest corporate operating hotel for the brand. In that role, she was responsible for the recruitment and ongoing training of the sales team while leading hospitality sales and convention services and serving as a key post-pandemic business recovery leader. 

"Shelley's overall experience and her intimate knowledge of our brand will be an invaluable asset to Hard Rock International especially as we continue to evolve the global sales and marketing effort in the meetings and events space," said Danielle Babilino, Senior Vice President of Global Sales & Marketing for Hard Rock International.

"It is a privilege to continue working with one of the world's most globally recognized brands," said Shelley Williams, Director Global Sales – Meetings & Events for Hard Rock International. "This exciting new role will allow me to bring innovative ideas and opportunities to our ever-growing global portfolio of hotels." 

Williams holds a Bachelor of Social Sciences degree with a specialty in International Business from Carleton University in Ottawa, Canada. Additionally, she has Executive Certificates in CRM/Business Strategies from the Universidad de Montevideo, Motevideo, Uruguay and Hospitality and Tourism Management from Florida Atlantic University.

To learn more about Hard Rock International, please visit https://www.hardrock.com.

High-resolution headshot of Shelley available here. 

About Hard Rock®:

Hard Rock International (HRI)  is one of the most globally recognized companies with venues in 68 countries spanning 241 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe. In 2021, Hard Rock was awarded the Top Employer in the Travel & Leisure, Gaming, and Entertainment Industry by Forbes, designated as a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal and named the top performing hotel brand in J.D. Power's North America Hotel Guest Satisfaction Study for the third consecutive year. In 2020, Hard Rock was honored as one of Forbes Magazine's Best Employers for Diversity and a Top Employer for Women. Hard Rock Hotels & Casinos also received first place ranking in the 2020 Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group. Hard Rock destinations are located in international gateway cities, including its two most successful flagship properties in Florida and home to the world's first Guitar Hotel® in South Florida, Global Gaming's 2020 Property of the Year. The brand is owned by HRI parent entity The Seminole Tribe of Florida. For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.

SOURCE Hard Rock International