Hard Rock International Joins World Wildlife Fund to Go Dark for Earth Hour 2024
Hard Rock Cafes, Casinos and Hotels Across the World to Participate in Annual Global Call-to-Action to Conserve Energy to Protect the Planet
HOLLYWOOD, Fla., March 20, 2024 /PRNewswire/ -- For the sixth consecutive year, Hard Rock International is joining forces with World Wildlife Fund (WWF), one of the world's leading conservation organizations, for the annual Earth Hour movement, in support of the brand's "Save the Planet" motto and program. Since 2007, WWF has encouraged landmarks and businesses around the world to switch off lights as a symbolic action, driving people to take accountability for their ecological footprint and engage in dialogue and resource exchange that provides real solutions to environmental challenges.
On March 23, Hard Rock Cafes, Casinos and Hotels around the globe will participate in Earth Hour 2024 by "going dark" from 8:30 p.m. to 9:30 p.m. (local property time). Guests at participating properties' restaurants, bars, Rock Shops®, hotel rooms, lobbies and outdoor spaces will partake in the movement by engaging in fun, entertaining activities, all without the use of electricity for 60 minutes. These include candle-lit dinners, acoustic musical performances, flame shows, cocktail promotions, as well as kid-focused events at ROXITY Kids Clubs at Hard Rock Hotels.
Collectively, Hard Rock International and Seminole Gaming properties have conserved more than 14,000 kWh since 2019 by joining Earth Hour each year, with 2023 being Hard Rock's most impactful year to date with 135 cafes, casinos and hotels honoring the initiative.
"We're honored to play a part in World Wildlife Fund's global Earth Hour initiative to raise awareness of the things we can all do to help "Save the Planet" – a motto at the heart of Hard Rock's DNA," said Paul Pellizzari, Vice President of Global Social Responsibility for Hard Rock International. "We hope that after guests and team members at our properties experience Earth Hour Hard Rock-style, they'll be motivated to take a broader commitment to protect our planet at home and in their everyday lives."
To learn more about Hard Rock's mottos and Save the Planet commitment, visit www.hardrock.com/living-our-mottos.aspx. Additional information on Hard Rock International can be found by visiting www.hardrock.com.
About Hard Rock®:
Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 309 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia at more than 88,000 pieces, which are displayed at its locations around the globe. Hard Rock Hotels has been honored by J.D. Power's North America Hotel Guest Satisfaction Study as the number one brand in Outstanding Guest Satisfaction for two consecutive years, and among the top Upper Upscale Hotels for four consecutive years. HRI became the first privately-owned gaming company designated a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal in 2021, and has since been honored threefold. Hard Rock was also honored by Forbes among the World's Best Employers, as well as Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming and Entertainment Industry. In the 2022 Global Gaming Awards, Hard Rock was named Land-Based Operator of the Year for the second time in four years. Hard Rock International currently holds investment grades from primary investment-grade rating agencies: S&P Global Ratings (BBB) and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.
SOURCE Hard Rock International
Share this article