Heritage Store Expands Castor Oil Collection with New Hair Care and Wellness Rituals

Backed by their #1 selling 16 oz. Organic Castor Oil in the Natural Channel, the new range elevates beauty and self-care routines.

SALT LAKE CITY, Sept. 23, 2025 /PRNewswire/ -- Heritage Store, the internet-breaking brand from Better Being Co that's been turning heads since 1969, just expanded its already viral TikTok collection with four new product drops: Castor Oil & Rosemary, Castor Oil & Tea Tree, Castor Oil & Ginger, and Castor Oil & Cayenne.

"Castor Packs and hair wellness routines are having a moment—and chances are, they've popped up on your FYP" said Jenna Thomas, Marketing Director for Heritage Store. "While we first introduced Castor Oil products in the 1970s, our latest line extension embraces today's trends with a fresh, modern approach. Featuring minimal, plant-based blends, each formula is thoughtfully crafted to amplify the natural benefits of Castor Oil."

Heritage Store's time-honored Castor Oil may be trending with today's beauty enthusiasts, but its roots lie in self-care traditions that date back over 3500 years to ancient Egypt. As a pioneer in modern holistic beauty, Heritage Store's 16 oz. Organic Castor Oil is the #1 selling Castor Oil in the Natural Channel.*

Now Heritage Store is expanding its castor oil lineup to elevate everyday beauty and self-care rituals. Castor Oil & Rosemary promotes fuller, thicker-looking hair, while Castor Oil & Tea Tree Oil helps clarify and refresh the scalp. Castor Oil & Ginger and Castor Oil & Cayenne are designed for modern-day use in castor packs to nourish the body.

Meet the new additions:

Castor Oil & Rosemary is a volumizing hair treatment crafted with antioxidant-rich oils like Amla, Avocado, Organic Rosemary and Pumpkin Seed. It nourishes the scalp, helping hair look fuller, feel softer, and shine with natural vitality.

• 100% cold-pressed, hexane-free Organic Castor Oil nourishes and soothes.
• Organic Rosemary Oil helps promote healthy, luscious hair.
• Avocado Oil locks in moisture and boosts shine.
• Organic Pumpkin Seed Oil helps strengthen hair.
• Amla Seed Extract helps strengthen hair.
• Vegan, cruelty-free, dermatologically tested and hypoallergenic.

Castor Oil & Tea Tree is a clarifying scalp treatment that's packed with antioxidant-rich, nourishing oils like Black Castor, Organic Tea Tree, Argan and Jojoba to help remove buildup and encourage your best hair.

• 100% cold-pressed, hexane-free Organic Castor Oil nourishes and soothes.
• Organic Tea Tree Oil's powerful clarifying properties help remove buildup and soothe the scalp.
• Black Castor Oil clarifies the scalp thanks to a naturally occurring ash from the Castor bean-roasting process.
• Organic Argan Oil moisturizes, nourishes, and adds shine while soothing the scalp.
• Organic Jojoba Oil moisturizes and smooths hair, while also helping balance the scalp.
• Vegan, cruelty-free, dermatologically tested and hypoallergenic.

Castor Oil & Ginger is a wellness oil made for castor packs, designed to support the body. It blends deeply nourishing Castor Oil with calming Ginger to help soothe, restore, and ground this self-care ritual.

• 100% cold-pressed, hexane-free Organic Castor Oil nourishes and soothes.
• Ginger is rich in antioxidants, helping to soothe and rejuvenate.
• Vegan, cruelty-free, dermatologically tested and hypoallergenic.

Castor Oil & Cayenne is a wellness oil made for castor packs that's designed to support the body. It blends deeply nourishing Castor Oil with Cayenne Pepper—rich in antioxidant vitamins A, C, and E—to encourage relaxation and a deeper connection to the body and self.

• 100% cold-pressed, hexane-free Organic Castor Oil nourishes and soothes.
• Cayenne Pepper makes a powerful, synergistic addition to intensify Castor Oil's benefits.
• Vegan, cruelty-free, dermatologically tested and hypoallergenic.

The full lineup is available to shop on heritagestore.com and select retailers nationwide.

About Heritage Store:
Heritage Store has been in the business of self-care for over 50 years. Long before it was cool, they've merged the mystical into their products, always looking to nature and positive energy for inspiration. Today, they craft products that balance minimal ingredients with science-backed formulations, merging self-care with soul-care. This intentional approach to beauty and wellness is what connects them to the positive and curious community they've built. It's not just beauty, it's soul-to-skin beauty.

Media Contact:
Rachel Shiramizu
Director of Growth Marketing
[email protected]
heritagestore.com
@heritagestorenaturals

*SPINS, Total US Natural Expanded Channel, Body Care Oils - Castor Oils, Unit Sales, 52 weeks ending 08/10/2025.

SOURCE The Better Being Co.