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Hisense lanza la televisión Laser TV de aparición automática en CES 2020
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Hisense

Jan 07, 2020, 12:12 ET

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LAS VEGAS, 7 de enero de 2020 /PRNewswire/ -- Hisense trae cada año una "versión evolucionada" de la televisión láser al CES. El 6 de enero de 2020, Hisense lanzó oficialmente tres nuevos productos de Laser TV: la Laser TV tricromática de 75 pulgadas, la Laser TV de pantalla sónica y la Laser TV con pantalla de aparición automática. El Dr. Lin Lan, vicepresidente de Hisense Group, anunció que Hisense Group va a desafiar su objetivo anual de vender 40 millones de televisores, e intentará posicionarse como el segundo mejor del mundo.

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Hisense Released Self-Rising Laser TV at CES 2020
Hisense Released Self-Rising Laser TV at CES 2020

El Dr. Liu Xianrong, el científico jefe de Hisense Laser Display, ha compartido la última tecnología de Hisense Laser TV en tres temas, en color, audio y forma. Hisense cree que estas innovaciones van a satisfacer aún más las necesidades de los consumidores y que así continuará liderando el camino hacia el futuro de la televisión.

Según él, en términos de forma de televisión, Hisense ha introducido un prototipo de televisión láser con pantalla de aparición automática. Considere un momento cómo existe un televisor en el entorno del hogar. Hisense cree que la forma ideal de televisión para una familia es que esté integrada en toda la casa y que solo aparezca cuando sea necesario. La Laser TV de aparición automática proporciona una pantalla móvil que puede desenrollarse y que a su vez mantiene el máximo rendimiento óptico.

El lanzamiento de la Laser TV tricromática de 75 y 100 pulgadas es un avance en la tecnología del color. La tecnología tricromática permite que la pantalla a color del televisor láser supere todos los colores existentes en la naturaleza. Puede alcanzar un increíble 90 % de los colores reconocibles por el ojo humano. Laser TV es el único producto de pantalla que cumple con el estándar BT2020, el estándar superior para el futuro color del televisor. En la exposición, Dolby realizará la primera demostración de tecnología de Dolby Vision en la Laser TV tricromática.

En cuanto a la innovación de audio, Hisense considera que el sonido de la pantalla realmente representa la integración del sonido y la imagen, y es pionera en la tecnología de generación de sonido para pantallas biónicas celulares. Esta tecnología hace que el posicionamiento del sonido sea más claro y permite que el sonido se extienda más y funcione mejor en detalle.

"Hisense cree firmemente que la pantalla láser dominará el futuro", declaró el Dr. Lin Lan en su discurso. Desde que se lanzó el primer televisor láser aquí en 2015, Hisense ha progresado aumentando el tamaño de 75 a 150 pulgadas. La calidad de la imagen aumentó de la tecnología de fuente de luz monocromática a aquella a todo color. También señaló que con una licencia de por vida de las marcas Toshiba en televisores, Hisense se ha estableció una meta anual de alcanzar 40 millones de ventas de televisores por año, con el objetivo de ocupar el segundo puesto a nivel mundial.

Con una excelente protección de la vista de la pantalla grande y expresividad del color, Hisense Laser TV ha sido completamente reconocida por el mercado. Según los datos de CMM, en 2019, las ventas unitarias totales de televisores láser en el mercado de televisores en color de China aumentaron en un 107%, y es la categoría de productos de más rápido crecimiento en los últimos años. En el mercado norteamericano, los televisores láser Hisense también son populares entre los consumidores y continúan aprovechando el mercado de pantallas grandes.

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